商务英语播客 / 销售量 / 页 4

BEP 325 – 业务发展 1: 与客户建立联系

商务英语, 销售量, 社交 /

销售英语 - BEP 325 业务发展 1

欢迎回到 商务英语播客 今天的课程 how to talk with customers in English. Potential customers, 那是.

If you work in sales or business development, a big part of your job is meeting new people in search of new customers. That might include cold-calling, where you phone someone at work or drop by their office. But often this kind of networking takes place at events, like conferences, forums, and pretty much anywhere else you have a lot of people in one place.

At these events, you don’t usually begin a conversation talking about business. 代替, you talk about the weather, or sports, or other non-work topics. This is where 用英语进行社交 and doing business in English are closely connected. You’ve got to break the ice socially before you introduce your company, the work that you do, and other clients. And then you’ve got to lead into talking about the customer’s needs and asking to follow up at a later time. The trick is doing this naturally.

在今天的对话中, 我们会听到尼克, 在一家人力资源咨询公司从事业务开发的人. Nick is at a dinner event during a big HR conference. He is seated at a table with Andria. Nick clearly demonstrates how an English sales conversation works, as he identifies Andria as a potential customer.

听力问题

1. How does Nick introduce his company?
2. What do Nick’s company and Andria’s company have in common?
3. What does Nick ask to identify a gap in Andria’s HR strategy?

Premium Members: PDF Transcript | Quizzes | PhraseCast | Lesson Module

Download: Podcast MP3

BEP 299 – 销售英语 6: 售后跟进

商务英语, 销售量 /

BEP 299 - 销售流程英语 6: 售后跟进

欢迎回到Business English Pod，今天的课程是在 英文出售.

在打折, 当客户同意购买您所售商品时，您的工作不会结束. 好的销售人员了解跟进的重要性, 确保客户满意, 并帮助他们了解他们的新产品或服务. 毕竟, 快乐的客户继续成为客户, 向现有客户销售更多商品比寻找新客户容易.

您如何确保客户满意? 一件事, 您可能需要向他们保证，向他们出售的产品是正确的解决方案. 他们可能担心质量或可靠性, 您的工作就是清楚地告诉他们，他们没有什么可担心的.

但是有时候客户的产品有问题, 您需要解决的问题. 在这种情况下, 重要的是要自信地说他们将有一个快速的解决方案. 除了这些担心, 如果您可以使用清晰的语言向客户展示他们的产品如何运作，这将非常有帮助. 您可能还会提供其他提示，以改善他们对产品的体验. 最后, 我们经常讨论客户在使用产品时不应该做的事情.

在今天的对话中, 我们会听到亚伦之间的售后跟进对话, 伊娃, 和戴夫. 伊娃（Eva）是一家拥有新咖啡厅的酒店的经理, 酒吧, 和餐厅. 亚伦刚刚向他们出售了用于咖啡厅和酒吧的冷藏冷却器. 戴夫（Dave）是负责酒店装修的承包商. 亚伦正在与伊娃（Eva）和戴夫（Dave）交谈，以确保安装冷却器后一切正常.

听力问题

1. What does Aaron promise when Dave points out that there is a “kick plate” missing?
2. 亚伦在清洁展示柜时有什么特别提示?
3. 亚伦用什么表情来警告伊娃不要将玻璃门强行拉开?

Premium Members: PDF Transcript | Quizzes | PhraseCast | Lesson Module

Download: Podcast MP3

BEP 298 – 销售英语 5: 处理挫折

商务英语, 销售量 /

商务英语播客 298 - English for Sales Lesson 5: 处理挫折

Welcome back to Business English Pod for today’s lesson on dealing with setbacks near the end of the sales process.

Working in sales can be really tough. Sometimes you put a lot of hard work into the process but still things don’t work out the way you want. You might understand your customer’s needs and propose a great solution. But still, some customers might not see the value of what you’re offering.

在某些情况下, that means they decide not to buy what you’re selling. 在其他人, it means they don’t completely accept your price or terms. 无论如何, you’ll need to be prepared to deal with these kinds of setbacks. 毕竟, a good salesperson is not just a good talker, they can adapt and face challenges with confidence.

One part of dealing with setbacks is responding to the bad news with understanding and a positive attitude. Tell the customer you understand their concerns and let them know you’re still interested in doing business in the future. And you should be careful not to use language that shows disappointment or frustration.

If you have to negotiate on the price or terms, you need to proceed carefully. Sometimes you might agree with hesitation, making sure to tell the customer why something might be difficult. And sometimes you’ll need to stay firm, while remaining polite and friendly. It’s also a good idea to know the language we use to offer something, such as little extras that will make the customer happy. 最后, at this point in the sales process, you will often have to discuss or make suggestions about the schedule and timelines.

在今天的对话中, we’ll rejoin Aaron, who works in sales for a commercial refrigeration company. Aaron has been trying to sell cooling systems to a hotel undergoing remodeling. He has offered some great solutions and overcome some obstacles, and now he’s about to hear the customer’s decision. Aaron is talking on the phone with Eva, the hotel manager.

听力问题

1. How does Aaron respond when he first hears Eva’s decision?
2. What does Aaron emphasize about the deli cases in response to Eva’s concerns about the price?
3. What extra does Aaron offer to Eva to help push her to accept the price?

Premium Members: PDF Transcript | Quizzes | PhraseCast | Lesson Module

Download: Podcast MP3

BEP 288 – 销售英语 4: 处理疑问

先进的, 商务英语, 销售量 /

BEP 288 - 销售流程 4: Overcoming Doubts

Welcome back to Business English Pod for today’s lesson on dealing with a customer’s doubts about a proposed solution during the sales process.

Customers rarely agree to buy after an initial pitch. Sales typically involves a lot more work than just the initial approach. You need to get to know the customer, understand their needs and offer them good solutions. And somewhere along the way, you’ll have to deal with their questions and doubts. 毕竟, people want to be sure they’re making the right choice, and that they’re spending their money wisely. And even when you’ve shown them all the right reasons to buy from you, they might still be on the fence. So what can you do?

出色地, there are a few useful techniques that can help you deal with a customer’s doubts. We can ask about reasons, and propose solutions. We can also relieve their fears and anticipate their concerns. 最后, we can show them why the other alternatives are not good choices. 在今天的课程中, we’ll learn how to use these techniques.

在对话框中, we’ll rejoin Aaron, a salesman at a commercial refrigeration company. He’s been talking with a hotel about providing cooling systems for their restaurant and bar. Aaron has taken the time to get to know his customer, and he’s submitted a proposal that he thinks matches their needs. But now the customer has some doubts. Besides Aaron, you’ll hear Eva, the hotel manager, and William, the contractor who’s renovating the hotel.

听力问题

1. What is Aaron’s solution to Eva’s first concern?
2. What other concern of Eva’s is Aaron able to guess?
3. Why does Aaron think that not choosing his solution for the freezer is a bad idea?

Premium Members: Study Notes | Quizzes | PhraseCast | Lesson Module

Download: Podcast MP3

BEP 287 – 销售英语 3: 满足需求的解决方案

先进的, 商务英语, 销售量 /

BEP287-Lesson-Module-Sales-Process-3-Matching-Solutions-Needs

Welcome back to Business English Pod for today’s lesson on matching solutions to customers’ needs during the sales process.

Have you ever been frustrated by a salesperson who tried to sell you something you didn’t need? 是的, we all have! And so if you’re the one doing the selling, remember that a one-size-fits-all approach isn’t likely to work. 代替, you need to build a relationship and learn about your customer’s needs. Only then can you provide the right solution.

In our last two lessons on the sales process, we looked at how to make your initial approach 和 understand the customer’s needs. 那么在这节课中, we’ll look at the next step in the process: matching a solution to those needs.

There are several techniques we can use to offer a solution to a customer. We can warn them against doing things a certain way. 那是, we can advise them against solutions that don’t match their needs. We can also emphasize cost benefits or quality, and ask hypothetical questions in order to persuade them. 最后, once we’ve used these techniques, we can finish by summarizing agreement.

在今天的对话中, we’ll rejoin Aaron, a salesperson with a commercial refrigeration company. He has been talking to customers at a new hotel who need equipment for their bar and restaurant. Aaron has visited the hotel to meet them and talk about their needs. Now Aaron is putting together a proposal, and he calls the hotel manager, 伊娃, to talk about some of his proposed solutions.

听力问题

1. What does Aaron advise Eva against doing at the beginning of their conversation?
2. What point does Aaron emphasize when he recommends the Coil-Pro unit?
3. 在谈话结束时, how does Aaron introduce his summary of their discussion?

Premium Members: Study Notes | Quizzes | PhraseCast | Lesson Module

Download: Podcast MP3