营业额 从未如此艰难. 在数字时代, 人们注意力的竞争非常激烈. 客户拥有比以往更多的知识. 由于这些原因, 公司不能对他们的销售方法偷懒. 他们需要具有战略意义; they have to find new ways to manage customer relationships, and they need effective ways to track how they’re doing.
在本课中, we’ll listen to a pharmaceutical sales team discuss new strategies to improve and track their performance. 在他们的讨论中, you’ll hear a lot of what we call collocations. Collocations are just groups of words that combine naturally. 例如, if you want to say that someone finishes making a sale, you can say that he “closes a sale.” Everyone uses that verb “close.” Nobody says “shut” a sale or “do” a sale. The correct collocation is “close a sale.”
Native speakers learn and use these collocations naturally. And if you want to improve your vocabulary and sound more fluent, you can learn to use them too. 当您听对话时, 尝试挑选一些搭配，我们将在稍后的汇报中讨论它们.
在对话框中, we’ll listen to a discussion between Fran, Gus, and Nick. 在上一课中, the team discussed the need to improve their company’s sales. Now they’re talking about ways to do that. 在他们的讨论中, 他们使用很多 英语搭配related to sales.
1. What does Nick think his colleague Dennis is doing wrong? 2. What does Nick believe is an outdated way of measuring their success? 3. Nick 认为如果他们改进他们的绩效指标会发生什么?
Hello and welcome back to Business English Pod for today’s lesson on英语搭配related to sales.
Sales is at the heart of any business. Without the hard work of salespeople who move prospects down the funnel, turning interest into sales, no business would even exist. But the game of sales is constantly changing. Good salespeople, and good companies, learn to adapt to changes in the marketplace, in consumer preferences, and in the competition.
在本课中, we’ll listen in on a sales team meeting in a pharmaceutical company. The team is discussing past performance and future strategy. 在他们的讨论中, they use many expressions that we call “collocations.” A collocation is just a natural combination of words that native speakers learn as one expression. 例如, the first collocation you’ll hear is “sales volume,” which refers to the number of units sold in a given period of time.
讲英语的母语人士会自动使用这样的搭配. And people in a certain field of work share an understanding of these special expressions specific to their area. By studying these collocations in different fields, 您将改善词汇量，听起来更加流利. 当您听对话时, 尝试挑选一些 英语搭配 我们将稍后在汇报中讨论它们.
在对话框中, we’ll hear Fran, Gus, and Nick. Fran is the sales manager, and she’s just finished talking about the past year’s sales results. Now she wants to talk about reasons for their disappointing results and strategies for improving them. The three colleagues use many销售英语collocations and vocabulary specific to the pharmaceutical industry.
1. What is the group hoping to increase or improve by discussing sales performance and strategy? 2. What does Fran believe is the reason for a reasonably good third quarter? 3. What have better sales analytics helped the company understand?
Everyone knows that business is a competitive world, sometimes brutally competitive. But it’s not all “dog eat dog,” as they say. Good business people know that one of the keys to success is collaboration. You find other people and businesses that are doing great things, and you cooperate so that you both benefit.
事实上, forging good partnerships is an important aspect of business development. And every partnership begins with aconversation in English. Or a few conversations, I should say.
Once you’ve identified someone as a potential partner, you’ll want to follow up, by phone or in person. And that conversation might involve asking about the person’s work activities, before steering the conversation toward your own field of work and what your company is doing. 从那里, you can carefully move toward the idea of working together. You might even propose a small joint effort to get the partnership going.
在今天的对话中, 我们会听到尼克, a business development executive with Quest HR. Nick is talking to Ian, who works with a management consulting firm. The two met at a conference, and Nick quickly identified Ian’s company as a potential partner. Now Nick is trying to figure out how they might be able to work together.
1. What does Nick say his company believes is the secret to success? 2. What does Nick suggest Ian do if he’s interested in the work of Nick’s company? 3. What joint effort does Nick propose at the end of the conversation?