商務英語播客 / 銷售量 / 頁 4

BEP 325 – 業務發展 1: 與客戶建立聯繫

商務英語, 銷售量, 社群 /

銷售英語 - BEP 325 業務發展 1

歡迎回到 商務英語播客 今天的課程 how to talk with customers in English. Potential customers, 那是.

If you work in sales or business development, a big part of your job is meeting new people in search of new customers. That might include cold-calling, where you phone someone at work or drop by their office. But often this kind of networking takes place at events, like conferences, forums, and pretty much anywhere else you have a lot of people in one place.

At these events, you don’t usually begin a conversation talking about business. 代替, you talk about the weather, or sports, or other non-work topics. This is where 用英語進行社交 and doing business in English are closely connected. You’ve got to break the ice socially before you introduce your company, the work that you do, and other clients. And then you’ve got to lead into talking about the customer’s needs and asking to follow up at a later time. The trick is doing this naturally.

在今天的對話中, 我們會聽到尼克, 在一家人力資源諮詢公司從事業務開發的人. Nick is at a dinner event during a big HR conference. He is seated at a table with Andria. Nick clearly demonstrates how an English sales conversation works, as he identifies Andria as a potential customer.

聽力問題

1. How does Nick introduce his company?
2. What do Nick’s company and Andria’s company have in common?
3. What does Nick ask to identify a gap in Andria’s HR strategy?

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BEP 299 – 銷售英語 6: 售後跟進

商務英語, 銷售量 /

BEP 299 - 銷售流程英語 6: 售後跟進

歡迎回到Business English Pod，今天的課程是在 英文出售.

在打折, 當客戶同意購買您所售商品時，您的工作不會結束. 好的銷售人員了解跟進的重要性, 確保客戶滿意, 並幫助他們了解他們的新產品或服務. 畢竟, 快樂的客戶繼續成為客戶, 向現有客戶銷售更多商品比尋找新客戶容易.

您如何確保客戶滿意? 一方面, 您可能需要向他們保證，向他們出售的產品是正確的解決方案. 他們可能擔心質量或可靠性, 您的工作就是清楚地告訴他們，他們沒有什麼可擔心的.

但是有時候客戶的產品有問題, 您需要解決的問題. 在這種情況下, 重要的是要自信地說他們將有一個快速的解決方案. 除了這些擔心, 如果您可以使用清晰的語言向客戶展示他們的產品如何運作，這將非常有幫助. 您可能還會提供其他提示，以改善他們對產品的體驗. 最後, 我們經常討論客戶在使用產品時不應該做的事情.

在今天的對話中, 我們會聽到亞倫之間的售後跟進對話, 伊娃, 和戴夫. 伊娃（Eva）是一家擁有新咖啡廳的酒店的經理, 酒吧, 和餐廳. 亞倫剛剛向他們出售了用於咖啡廳和酒吧的冷藏冷卻器. 戴夫（Dave）是負責酒店裝修的承包商. 亞倫正在與伊娃（Eva）和戴夫（Dave）交談，以確保安裝冷卻器後一切正常.

聽力問題

1. What does Aaron promise when Dave points out that there is a “kick plate” missing?
2. 亞倫在清潔展示櫃時有什麼特別提示?
3. 亞倫用什麼表情來警告伊娃不要將玻璃門強行拉開?

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BEP 298 – 銷售英語 5: 處理挫折

商務英語, 銷售量 /

商務英語播客 298 - English for Sales Lesson 5: 處理挫折

Welcome back to Business English Pod for today’s lesson on dealing with setbacks near the end of the sales process.

Working in sales can be really tough. Sometimes you put a lot of hard work into the process but still things don’t work out the way you want. You might understand your customer’s needs and propose a great solution. But still, some customers might not see the value of what you’re offering.

在某些情況下, that means they decide not to buy what you’re selling. 在其他人, it means they don’t completely accept your price or terms. 無論如何, you’ll need to be prepared to deal with these kinds of setbacks. 畢竟, a good salesperson is not just a good talker, they can adapt and face challenges with confidence.

One part of dealing with setbacks is responding to the bad news with understanding and a positive attitude. Tell the customer you understand their concerns and let them know you’re still interested in doing business in the future. And you should be careful not to use language that shows disappointment or frustration.

If you have to negotiate on the price or terms, you need to proceed carefully. Sometimes you might agree with hesitation, making sure to tell the customer why something might be difficult. And sometimes you’ll need to stay firm, while remaining polite and friendly. It’s also a good idea to know the language we use to offer something, such as little extras that will make the customer happy. 最後, at this point in the sales process, you will often have to discuss or make suggestions about the schedule and timelines.

在今天的對話中, we’ll rejoin Aaron, who works in sales for a commercial refrigeration company. Aaron has been trying to sell cooling systems to a hotel undergoing remodeling. He has offered some great solutions and overcome some obstacles, and now he’s about to hear the customer’s decision. Aaron is talking on the phone with Eva, the hotel manager.

聽力問題

1. How does Aaron respond when he first hears Eva’s decision?
2. What does Aaron emphasize about the deli cases in response to Eva’s concerns about the price?
3. What extra does Aaron offer to Eva to help push her to accept the price?

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BEP 288 – 銷售英語 4: 處理疑問

先進的, 商務英語, 銷售量 /

BEP 288 - 銷售流程 4: Overcoming Doubts

Welcome back to Business English Pod for today’s lesson on dealing with a customer’s doubts about a proposed solution during the sales process.

Customers rarely agree to buy after an initial pitch. Sales typically involves a lot more work than just the initial approach. You need to get to know the customer, understand their needs and offer them good solutions. And somewhere along the way, you’ll have to deal with their questions and doubts. 畢竟, people want to be sure they’re making the right choice, and that they’re spending their money wisely. And even when you’ve shown them all the right reasons to buy from you, they might still be on the fence. So what can you do?

出色地, there are a few useful techniques that can help you deal with a customer’s doubts. We can ask about reasons, and propose solutions. We can also relieve their fears and anticipate their concerns. 最後, we can show them why the other alternatives are not good choices. 在今天的課程中, we’ll learn how to use these techniques.

在對話方塊中, we’ll rejoin Aaron, a salesman at a commercial refrigeration company. He’s been talking with a hotel about providing cooling systems for their restaurant and bar. Aaron has taken the time to get to know his customer, and he’s submitted a proposal that he thinks matches their needs. But now the customer has some doubts. Besides Aaron, you’ll hear Eva, the hotel manager, and William, the contractor who’s renovating the hotel.

聽力問題

1. What is Aaron’s solution to Eva’s first concern?
2. What other concern of Eva’s is Aaron able to guess?
3. Why does Aaron think that not choosing his solution for the freezer is a bad idea?

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BEP 287 – 銷售英語 3: 滿足需求的解決方案

先進的, 商務英語, 銷售量 /

BEP287-Lesson-Module-Sales-Process-3-Matching-Solutions-Needs

Welcome back to Business English Pod for today’s lesson on matching solutions to customers’ needs during the sales process.

Have you ever been frustrated by a salesperson who tried to sell you something you didn’t need? 是的, we all have! And so if you’re the one doing the selling, remember that a one-size-fits-all approach isn’t likely to work. 代替, you need to build a relationship and learn about your customer’s needs. Only then can you provide the right solution.

In our last two lessons on the sales process, we looked at how to make your initial approach 和 understand the customer’s needs. 那麼在這節課中, we’ll look at the next step in the process: matching a solution to those needs.

There are several techniques we can use to offer a solution to a customer. We can warn them against doing things a certain way. 那是, we can advise them against solutions that don’t match their needs. We can also emphasize cost benefits or quality, and ask hypothetical questions in order to persuade them. 最後, once we’ve used these techniques, we can finish by summarizing agreement.

在今天的對話中, we’ll rejoin Aaron, a salesperson with a commercial refrigeration company. He has been talking to customers at a new hotel who need equipment for their bar and restaurant. Aaron has visited the hotel to meet them and talk about their needs. Now Aaron is putting together a proposal, and he calls the hotel manager, 伊娃, to talk about some of his proposed solutions.

聽力問題

1. What does Aaron advise Eva against doing at the beginning of their conversation?
2. What point does Aaron emphasize when he recommends the Coil-Pro unit?
3. 談話結束時, how does Aaron introduce his summary of their discussion?

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