最好的公司會戰略性地利用這種能量. 他們將營銷工作定向到合適的人, 用正確的方法. 如果您與一支優秀的營銷團隊圍坐在桌子旁, 您需要了解 – 和使用 – 營銷的特殊語言. 例如, you might hear expressions like “to increase customer engagement.” Or “to capture market share.”
用英語講, 這種表達方式稱為並置. 搭配是單詞的自然組合. 母語使用者一直在使用搭配，而無需考慮它. They don’t say “catch” market share, or “trap” market share. They always say “capture” market share. 他們一起記住單詞. 而且你也可以. 您可以學習搭配以更好地理解, 聽起來更自然.
歡迎回到Business English Pod，今天的課程 英語搭配 用於討論 營銷activities.
Great marketing is at the heart of business success. This was just as true 100 years ago as it is today. 當然, the digital age has brought new methods of marketing, but the basic goals of marketing haven’t really changed. 我的意思是, first of all, you want customers to know about your products and services. In the world of marketing, that’s what we call “brand recognition.” But it’s not just about recognition, it’s about making sales, and “capturing market share.”
As you heard, in describing the goals of marketing, I used two expressions that you might be familiar with: “brand recognition” and “to capture market share.” We call these kind of expressions collocations. A collocation is a natural combination of two or more words to talk about a single idea. You might think of collocations as chunks of language. And it’s usually easier, and more natural, to remember these chunks rather than learning individual words.
Every area of business has its own special expressions, or collocations. And learning these collocations will help you not only understand what others are saying, but communicate your own ideas more clearly. In this lesson we’re going to focus on collocations you can use to talk about marketing activities.
在今天的對話中, we’ll listen to a discussion by a marketing team at a home furnishings company. You’ll hear Nathan, who is leading the meeting, as well as Theo and Camille. They are discussing the company’s market research, their goals, and how to measure progress toward those goals. Try to pick out the collocations they use, 我們稍後會在匯報中討論它們.
聽力問題
1. What does Theo say the process of market research has helped them do? 2. What does Camille say the data from research has helped them do? 3. Near the end of the dialog, what does Nathan say they’ve talked about doing?
