BEP 365 – 初創企業英語 2: 向投資者投手

BEP 365 課 - 初創企業英語 2: 向投資者推介英文

歡迎回到商務英語播客今天的課程 用英語投球 給投資者.

科技創業公司的世界可能會非常令人興奮和收穫. 但是肯定不能保證成功. 實際上, 90% 在頭三年內沒有吸引投資者的新企業將失敗. 因此,如果您的公司成功通過了死亡之谷, 並且您正在消耗現金,卻沒有任何收入, 那麼您最好確保與潛在投資者保持良好的關係.

在短短 10 至 20 分鐘, 您需要說服投資者,他們應該向您冒險. 要么, 更精確地, 為什麼他們應該把錢花在您身上,而不是花在他們可以投資的數千家其他公司上. 很難想到比向投資者宣傳更高的股權投資. 那麼什麼會增加您成功的機會?

出色地, 您需要談論產品解決的問題, 以及您的產品如何真正獨特. 當然, 在創業世界, 時間就是一切. 因此,您需要能夠證明所提供產品的市場. 一個好的創業公司不只是一個好主意, 這是一個可靠的收入模型. 因此,您需要清楚地說明這一點. 坐下來思考投資者可能有什麼問題也很聰明, 在他們問他們之前先回答他們!

在今天的對話中, 我們將聽奎因的演講, 創立了一家名為Moolah的在線支付公司. 在我們的最後一課中, 我們聽到奎因在導師的幫助下為他的演講做準備. 現在是放映時間, 奎因(Quinn)提出自己的建議以期吸引投資.

聽力問題

1. 奎因在演講開始時發現的問題是什麼?
2. 誰是穆拉的目標受眾?
3. 奎因預計投資者可能會有什麼問題?

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BEP 321 – 專案管理 6: 啟動用戶測試

BEP 321 課程模組 - 專案管理英語 6: User Testing

歡迎回到 商務英語播客 今天的課程 項目管理英語 and launching user testing for a software project.

At the heart of every software project is the user. If the user finds the software confusing, or if it doesn’t do what the user needs it to do, what’s the point? 為此原因, user testing is an essential part of the development process.

User testing can involve a range of activities. You might watch how users interact with the software. You might track or monitor how they use it. And you might ask them for their opinions. 這樣, you collect information and feedback that helps you create the best user experience possible. And just as the software itself needs to be user friendly, so does user testing. If people don’t have a clear idea of what they’re supposed to do during testing, you’ll be wasting an opportunity.

So when you launch testing, it’s important to outline what you’re going to be doing, and what kind of feedback you’re interested in. Because the software is new to the test users, you’ll need to give them clear instructions on how to use it and give them an overview of the main features. You might also find yourself emphasizing key points along the way. 畢竟, it’s much easier to make sure everyone understands upfront than to deal with confused users during testing.

在今天的對話中, 我們會聽到吉爾, a developer with a software company called OptiTech. They’ve been developing software for a logistics company, and now they are ready to launch the first round of user testing. We’ll also hear Liam, 客戶的IT經理, and Carla, one of the test users.

聽力問題

1. What does Jill say will be the final step in this test?
2. What three aspects of the software does this test focus on?
3. What does Jill emphasize is absolutely necessary for the drivers to do?

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BEP 305 – 商務英語強調的搭配 (2)

商務英語播客 305 - 英語搭配強調 2

歡迎回到商務英語播客今天的課程 商務英語搭配 強調一點.

說一口流利的話不只是說正確. 這是關於選擇有影響力的詞語, 以及影響人們的思想和感受. 如果您學習優秀演講者的習慣, 您會聽到他們有效地使用強調. A great speaker won’t just say he “recommends” something. 代替, he might say he “strongly recommends” something. That word “strongly” triples the impact.

But how would you know that we say “strongly recommend” and not “heavily recommend” or “deeply recommend?” Well, “strongly recommend” is the natural combination of words that native speakers use. 這些自然的單詞組合稱為搭配. 搭配只是母語人士通常一起使用的兩個或多個單詞. 您可以學習強調的搭配,聽起來更自然,並增強您所說內容的影響力.

在本課中, 我們將聽取有關領導力主題的演講的結尾. 瑪麗亞正在總結她的要點. 在演講期間,她使用多種搭配來強調自己的想法. 嘗試挑選這些搭配, 我們稍後會在匯報中討論它們.

聽力問題

1. 瑪麗亞讓聽眾想起一個人. 她要求他們考慮什麼類型的人?
2. 瑪麗亞說什麼出色的演說沒有行動的支持?
3. 瑪麗亞如何看待人們對工作意義的追求?

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BEP 304 – 商務英語強調的搭配 (1)

BEP 304 - 商務英語強調的搭配 1

歡迎回到商務英語播客今天的課程 商務英語搭配 used to emphasize a point.

If you want to make an impact when you speak, you need to learn the importance of emphasis. 我的意思是, if sales increased, that’s great. But what if they increased a lot? Or you might be concerned about something, but what if you’re very concerned? “A lot” and “very” are used for emphasis. But you don’t want to only use “a lot” and “very.” If you use any word or expression too much, it will lose its impact.

在本課中, we’ll listen to the end of a presentation about the financial performance of an airline. The speaker is talking about what the company can expect to see in the coming year. And during the presentation, as well as during the question and answer session, the speakers give emphasis to their ideas using “collocations.”

A collocation is just a pair or group of words that go together naturally. 例如, instead of saying something “increased a lot,” you can say it “increased sharply.” The words “increase” and “sharply” often go together. And if you want to say you are “very concerned,” you can say “deeply concerned.” That’s a natural way of emphasizing the idea of being “concerned.”

Native speakers use these word combinations naturally. And if you want to sound natural, it’s a good idea to learn these collocations. 當您聽對話時, try to pick out some of these collocations, 我們稍後會在匯報中討論它們.

在對話方塊中, we’ll hear Leo, the presenter, talking about some of the key financial indicators the airline uses to track its performance. We’ll also hear two managers, Rita and Mike, ask questions at the end of the presentation.

聽力問題

1. What does Leo say the company has achieved in terms of costs?
2. How does Rita feel about the positive attitude concerning profits?
3. What does Leo say about non-fuel cost growth in their company, compared to other companies?

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技能 360 – 演講: 與觀眾交流 (2)

商務英語示範 - Connecting to Your Audience (2)

歡迎回到 技能 360 for today’s lesson on how to connect with your audience while you’re actually delivering your presentation.

It’s easy to leave your connection with the audience to chance. 我的意思是, you might think that giving a presentation should be about conveying a message rather than “connecting” with your audience. But I assure you, whatever your message is, you’ll get it across with much greater success if you have a good connection with your audience. And that connection isn’t a chance occurrence. You have to work on it.

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