勸說

Business English lessons on the art of persuasion in English.

BEP 365 – 初創企業英語 2: 向投資者投手

BEP 365 課 - 初創企業英語 2: Pitching in English to Investors

歡迎回到商務英語播客今天的課程 pitching in English 給投資者.

The world of tech startups can be extremely exciting and rewarding. But success is certainly not guaranteed. 實際上, 90% of new ventures that don’t attract investors within the first three years will fail. So if your company has made it through the valley of death, and you’re burning through cash but don’t have any revenue, then you’d better make sure you’ve got a great pitch to potential investors.

In just 10 to 20 分鐘, you need to convince investors that they should risk their money on you. Or, more accurately, why they should risk their money on you instead of on the thousands of other companies they could invest in. It’s hard to think of a higher stakes presentation than a pitch to investors. So what will increase your chances of success?

出色地, you need to talk about the problem that your product solves, and how your product is truly unique. Of course, in the startup world, timing is everything. So you need to be able to show there’s a market for what you’re offering. And a good startup isn’t just about a good idea, it’s about a solid revenue model. So you’ll need to explain that clearly. It’s also smart to sit down and think about what questions investors might have, and answer them before they have to ask them!

在今天的對話中, we’ll listen to a presentation by Quinn, who founded an online payments company called Moolah. 在上一課中, we heard Quinn preparing for his pitch with the help of a mentor. Now it’s showtime, as Quinn delivers his pitch in the hopes of attracting investment.

聽力問題

1. What is the problem that Quinn identifies at the start of his presentation?
2. Who is Moolah’s target audience?
3. What question does Quinn anticipate the investors might have?

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技能 360 – 讓你的想法堅持 (部分 2)

商務英語技能 360 課 - 讓你的想法堅持 2

歡迎回到 商務英語技能 360 今天的課程,讓您的想法堅定.

您是否參加過會議或聽過有人談論他們的大創意的演示文稿? 接著, 稍後會有40張PowerPoint幻燈片, 您仍然不確定他們在說什麼, 還是為什麼他們的想法如此偉大? 出色地, 背後總有一個好主意, 但由於某種原因,它沒有粘住.

另一方面, 有些想法是您無法忘記的. 無論出於什麼原因, 人們了解他們, 他們記得他們, 他們落後了.

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技能 360 – 讓你的想法堅持 (部分 1)

商務英語技能 360 課 - 讓你的想法堅持 1

歡迎回到 商務英語技能 360 在今天的課程中,您將如何使自己的想法變得堅定.

面對現實吧: 一分錢​​一打. 如果你不能讓別人相信它,那麼擁有一個好主意並不意味著什麼。. 在讓任何人相信之前, 您需要幫助他們記住它. 你需要讓它堅持. 因此,今天我想分享一些提示,以幫助您堅持自己的想法. 進行演示都沒關係, 在會議上提出一些建議, 或向投資者推銷. 粘性的秘訣是一樣的.

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BEP 20c – 提出內聚的論點

BEP 20c - 商務英語課: 提出內聚的論點

Welcome back to Business English Pod for today’s business English lessonpresenting a cohesive argument.

You may have lots of great ideas. But those ideas aren’t worth much if you can’t convince other people that they’re great. And that takes more than just excitement and energy. To convince others, you need to present a cohesive argument.

So what is a cohesive argument? 出色地, it’s a series of logical reasons to support an idea. A cohesive argument helps you convince others of your position by providing a set of supporting points presented in a logical manner. If you do not provide a cohesive argument, then you’ll have trouble getting other people to support you.

A good argument might start by showing research and giving some context for the issue. Then you can talk about precedents for your idea, which means other times that it has been done successfully. It’s also good to think about what people might be concerned about, and address that before they even have a chance to bring it up. 最後, you can tell people why your idea is necessary. With a cohesive argument like this, you’re sure to have more support for your idea.

在今天的對話中, we’ll hear Jack, who’s presenting a proposal to move his company’s production to Costa Rica. 在上一課中, we heard Jack and several others discussing the idea. Jack’s argument was a bit disorganized and drew criticism from the others. He didn’t manage to convince them that moving production overseas was a good idea. In this meeting, the team has to make a decision on the issue. So Jack really needs to present a good argument.

聽力問題

1. What has Jack done in preparation for the meeting?
2. Why does Jack mention the company Intel?
3. Jack talks about one thing that other people might be concerned, or worried about. What is it?

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BEP 19c – 主張或反對立場

BEP 19c - 主張或反對立場

Welcome back to Business English Pod for today’s lesson on how to argue for a position.

A position could be an opinion, an idea, or a plan. And whether you’re in a meeting, a one-on-one discussion, or a presentation, you’ll often find yourself arguing for your position, or against other people’s positions.

So how can you argue for or against a position effectively? Sure, you can just state what you think. But there are some more effective techniques you can use to support your position. For example, you can use language to make an idea stronger. Instead of just saying “this plan is disorganized,” you can say “this plan is totally disorganized.” That has a greater impact.

You can also work the other way around, 和使用 softening and minimizing language. For example, instead of saying “we are happy with the new building but there are some problems,” you might say “overall we’re pretty happy with the new building, but there might be a few problems.” And if you want to criticize someone’s ideas, you need to introduce that carefully and balance the criticism with praise. All these techniques will help you present your position.

在今天的對話中, we’ll hear Jack, who’s trying to argue for the idea of moving his company’s production overseas, to Costa Rica. 然而, 安吉, Dan, and Jim are not convinced that Jack’s plan is a good idea. As they argue for their positions, we’ll cover some useful techniques on both sides of the discussion.

聽力問題

1. How does Angie introduce her first criticism of Jack’s ideas?
2. What does Jack say about the risks involved in his plan?
3. What positive thing does Angie say about Jack later in the dialog?

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