BEP 103e – 演講: 描述圖表和趨勢 1

這是我們的新電子書在圖表和趨勢上的三個商務英語Pod情節中的第一個 – 成功演講. 在這三個節目中, 我們將學習視覺處理語言, 描述趨勢, 分析和比較數據, 並做出預測. “Visuals” refers to any visual element of your presentation – 圖表, 圖表, 圖片等. 趨勢是大方向 – 向上或向下 – 某些指標, 那就是測量, 例如價格或收入. 例如, 當我們說, “石油價格上漲了 30% 在過去的三個月中,” that’s a trend.

在本課程中,我們將重點介紹如何處理演示文稿中的視覺效果的基礎知識: 那是, 如何吸引他們的注意力, 如何強調關鍵部分, 以及如何在幻燈片中移動時關聯不同視覺效果的點. 幻燈片只是PowerPoint演示文稿中的一張圖片.

聽眾來自Ambient中歐總部的演講, 美國手機製造商. 經過幾年的苦苦掙扎,Ambient已經重新獲得了市場份額,現在已經取代了市場領先者Sirus,位居第二,僅次於第三名, 通話通知.

您會聽到Pat的聲音, 中歐地區新任財務總監, 在向銷售團隊介紹的過程中. 當我們加入他們, 他正在介紹該行業前三名參與者的收入趨勢幻燈片.

當你聽, 注意帕特用來引起注意並使其相互關聯的語言.

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最佳實踐 62 – 勸說 3: 滿意, 可視化和操作步驟

In the first two ESL lessons (最佳實踐 59 & 最佳實踐 60) in this three-part series on persuasion, we saw how getting your audience’s attention demonstrating a clear need were essential to the persuasive process. We learned that in the indirect method of persuasion you should demonstrate the problem before you offer a solution. This mirrors the psychological process of decision-making: First we feel a need, and then we look for a way to satisfy that need.

After you have established the need, you then describe the future benefits if your proposal is accepted. This is the visualization step: Talk about how accepting your proposal will have positive future outcomes or maybe how not accepting it will have negative outcomes. 最後, you need to make a concrete, specific call to actionwhat the audience can do right now to implement your proposal.

Let’s finish listening to Steve give his proposal to Swift management. See if you can identify the satisfaction, visualization and action steps in his speech.

聽力問題

1. How long will it take Swift to get back the investment in air conditioning?
2. How much extra profit can Swift make per year by adopting Nick’s proposal?
3. What specific action does Steve ask his manager’s to take?

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最佳實踐 60 – 勸說 2: 建立需求

Welcome to the second in this three-part Business English Pod series on presenting your ideas presuasively.

Last time we heard a bad example and a good example of persuasion. Then we covered the first step of the Monroe Sequence: We learned that to be persuasive, you first need to get the audience’s attention by establishing the relevance of the topic. We also talked about how it’s extremely important to relate your proposal directly to your audience’s needs.

In today’s show, we will be continuing on that theme by looking in detail at the second step in the Monroe Sequence, the need step. This is where you demonstrate to the audience that there is a serious problem with the current situation. This prepares them psychologically to accept your solution.

Let’s continue listening to the good example of persuasion that we started last time. 記住, Steve has just gotten his audience’s attention by pointing out the amount of money that Swift loses every year due to turnover. He has also posed a problem: How can we reverse the trend and turn the situation around?

聽力問題

1. What’s the highest temperature in the welding room?
2. What does Steve present firstthe problem or the solution?
3. What kind of strategies does Steve use to paint a vivid picture of the need for his solution?

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最佳實踐 59 – 勸說 1: 引起注意

Do you ever need to persuade or convince someone of your point of view? Do you need to win support for a proposal, or get backing for a project? Of course you do. 勸說 – convincing someone of somethingis an essential part of almost everything we do, from informal discussions to formal negotiations. To be successful, you need to be persuasive. You need to get people to accept a different point view, to see things your way. How can you be more persuasive? In this three-part series, we’ll be giving you some answers.

Throughout the years, many talented speakers and researchers have been developing ways to persuade people effectively. One of the most widely used methods is Alan H. Monroe’s. In the mid-1930s, Monroe created a persuasive process called theMonroe sequencethat has become a standard in business, media and politics. Once you know it, you’ll recognize it everywherein speeches, statements, proposals, advertisements. It’s popular because it is logical and effective.

所以, over the next three Business English Pod episodes, we’ll be studying language and strategies for persuasion based on the Monroe Sequence.

The Monroe Sequence has five parts.
1) Get the audience’s attention
2) Establish a need
3) Satisfy that need
4) Visualize the future
5) Call for action

This lesson will focus on the first step, getting the audience’s attention.

The listening takes place at Swift, a bicycle manufacturer whose major market is the U.S. We’ll be listening to a good example and a bad example of persuasion. First let’s examine the bad example.

聽力問題

Bad example
1. Whose needs does Franz focus on? 那是, whose needs is he taking into consideration when he makes the proposal?
2. Why is Franz’s proposal so ineffective?

Good example
1) What does Steve do at the beginning of his presentation?
2) Whose needs does Steve focus onthe workersor the management’s?

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最佳實踐 37 – 演講: 問題和答案 (2)

今日分為兩部分的問答系列,第二部分是今天的高級商務英語播客, 或Q&一個, 在一個 英文演講英文演講.

聆聽從我們上次中斷的地方開始. 缺口, Harper-Tolland Steel的新歐洲銷售總監, is answering questions after his 英文介紹.

尼克已建議對Harper-Tolland的主要銷售人員進行培訓,以在令人失望的新產品發布後增加銷售量. 我們離開的地方, 辛迪, 德國區域銷售經理, 問尼克,他們將如何衡量新培訓計劃的成功.

當你聽, 注意尼克和尼克的老闆, 最高, 處理問題並管理問題&一個會議.

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