BEP 116 – Presentations: 分析趨勢

在此商務英語Pod中, 我們將通過學習語言進行預測並通過分析支持您的預測來完成對圖表的討論. 我們還將研究幾種高級方法來用口頭強調一個觀點. 修辭意味著有效地使用單詞來傳達您的信息.

在今天的聆聽中,帕特繼續介紹Ambient及其競爭對手的市場趨勢. 這次Pat來了 “真實的故事” – 要點 – 他的演講. As you listen, 看看你能不能抓住它.

Listening Questions

1) Pat演講的這一部分的主要重點是什麼?
2) 發生了什麼事 2005 導致RPU的趨勢 “爆發” 的 “現有趨勢線?”
3) Pat對Ambient的RPU的預測是什麼? 2007?

Members: PDF成績單 | Online Quizzes | PhraseCast | Lesson Moddule

Download: Podcast MP3

BEP 115 – Presentations: Describing Trends

In this episode from our e-Book on presenting in English, we’ll look at how to describe the trends show by a chart or graph. To get the background to the presentation and to review language for introducing visuals, you can refer back to BEP 103 – Charts and Trends 1.

A trend is the general direction or tendency of a metric or measurementupward, downward, flat, fluctuating, peaking, bottoming out, and so on. So, you’ll be learning how to use these and many more terms for describing your charts and graphs in fluent, vivid sentences so that you can present your data with maximum impact.

Pat, Ambient’s new Central European finance director, has just finished talking about sales revenue and is now moving on to discuss market share. The visual he will be talking about is a line graph that compares the trends in market share over the last six quarters from Q1 2006 to Q2 2007. His discussion centers on the top three players in the mobile phone businesshis own company, Ambient, and their two top competitors, CallTell and Sirus.

As you listen, pay attention to the trend language that Pat uses to describe the recent changes in the market.

Listening Questions

1) Which company has the largest share of the market at the beginning of 2006?
2) How does Pat describe his own company’s performance in 2006?
3) How big is theothersgroup share of the market in Spring 2007?

Members: Study Notes | Online Quizzes| PhraseCast | Lesson Module

Download: Podcast MP3

BEP 92 – English for Sales: Features, Advantages, Benefits (or FAB Presentation)

For today’s Business English Podcast lesson, we’re going to focus on theclassic salesapproach to selling products and services. This approach is based on explaining the features, attributes and benefits of your products using theFABtechnique.

The FAB technique is useful for people working in the manufacturing and retail tradeanyone who has to present products. In particular, we’ll look at how this approach can be applied in the Merchandizing business. Merchandizing is the trade name for businesses involved in the design and manufacture of clothing and household items.

In the dialog, we rejoin Marco and Francesca on their trip to a fashion trade show in the U.S. Their company, Viva, has just created an exciting new line of clothes. With the help of their American partner, Foxtrot, they are hoping to get a couple big sales contracts with U.S. department stores.

The listening takes place in the Foxtrot showroom. We’ll hear Francesca speak to a potential customer, Bill, who is a buyer for Bancroft’s, a retail chain store that targets professional women.

Listening Questions

1. What is the key feature of Viva’s fall colors this year? Can you name some of the colors?
2. Why is the Viva Professional line more expensive?
3. As described in the dialog, what are the main benefits of Viva’s clothing line?

Premium Members: PDF Transcript | PhraseCast

Download: Podcast MP3

BEP 85 – English for Sales: Informal Product Presentation

In this Business English Podcast, we’re going to look at the language of presenting your products and services to potential clients in informal situations.

Following on from our episode on hosting a site visit, we return to our friends at the railway tunnel. Stanley Wang is a site agent for a railway construction project in western China. He has just taken Matt and Paul, sales engineers from a small American company, on a tour of the tunnel. Now, in the evening, Stanley and his boss Bill Zhang are hosting a dinner for Matt and Paula. The group is discussing possibilities for future cooperation.

In many countries and cultures around the world, informal occasionssuch as a friendly meal or a game of a golfare more important to the sales process than a formal presentation in the boardroom. And so in this episode, we’ll be studying language for presenting our products in such casual situations. In particular, we’ll see how you can sell your products in relation to your customersneeds with a few soft-sell techniques.

Listening Questions

1) Were Matt and Paula able to go to the tunnel face, that is, the end of the tunnel?
2) What is the main point of interest that Matt and Paula pursue in the discussion?
3) What are the advantages that Matt and Paula’s device have over traditional surveying methods?

Premium Members: PDF Transcript | PhraseCast

Download: Podcast MP3

BEP 106ePresenting for Success: Using your Voice

In this Business English Podcast lesson we’ll look at how to speak naturally and how to emphasize, or highlight, key language and ideas. In addition, we’ll be looking at a few key English expressions and phrases you can use to add extra emphasis to your presentation in English.

Today’s listening takes place at PharmaTek, an international pharmaceutical manufacturer based in Switzerland. A group of European journalists are taking a tour of PharmaTek’s new high-potency production center in Beijing, which is scheduled to start making PharmaTek’s new blockbuster medication, Zorax, in the fall of 2007. “Blockbustermeans hugely successful. “High-potency productionrefers to using highly potent or very strong chemicals. This is a manufacturing technique that requiresstate-of-the-artor very advanced technology.

We’ll be hearing PharmaTek employees introduce the new plant. Let’s start with a couple bad examples, where the voice needs a lot of work. Listen to Gunter Schmidt, the manager of PharmaTek’s corporate affairs division. As you listen, focus on his voice. What does he do wrong?

Premium Members: PDF Transcript | Online Quizzes| PhraseCast | Lesson Module

Download: Podcast MP3