維維 46 – 市場營銷英語: 這 4 營銷組合的Ps (2)

Youtube 視頻

在這 Business English vocabulary lesson, we’re going to look at the marketing mix, which is made up of the four Ps of marketing: product, price, place and promotion. We’ll look at the idea of placement, which is all about a product’s market coverage and how it gets to market through logistics and a company’s distribution channels. The final P is promotion, or advertising, which may involve public relations and marketing campaigns, including in-store promotions.

Premium Members: PDF Transcript | Quizzes | MP3 Audio

Download: Podcast Video

維維 45 – 市場營銷英語: 這 4 營銷組合的Ps (1)

Youtube 視頻

在這 Business English vocabulary lesson, we’re going to look at the marketing mix, which is made up of the four Ps of marketing: product, price, place and promotion. First we’ll cover ideas related to the product, which includes differentiation and positioning. A company’s products must also reflect its branding. The second P is price, and we’ll look at ideas such as penetration pricing and loss leaders, as well as price points.

Premium Members: PDF Transcript | Quizzes | MP3 Audio

Download: Podcast Video

維維 38 – 商務英語詞彙: 網絡營銷 2

Youtube 視頻

在這 商務英語詞彙 課, 我們將研究與搜索引擎營銷有關的活動, 或SEM.

公司使用SEO, 或搜索引擎優化, 改善網頁的SERP位置. 這涉及諸如鍊接構建以及頁面優化之類的活動。, 廣告客戶使用關鍵字吸引搜索引擎. 公認的SEO方法被稱為White Hat SEO,而欺騙搜索引擎的嘗試被稱為Black Hat SEO。.

Premium Members: PDF Transcript | Quizzes | MP3 Audio Only

Download: Podcast Video

維維 37 – 商務英語詞彙: 網絡營銷 1

Youtube 視頻

在這 影片詞彙 課, 我們看與互聯網營銷有關的英語詞彙.

PPC是互聯網營銷中最常用的方法之一, 或按點擊付費廣告, 在組織成內容網絡的網站上展示廣告. 廣告由CPC出售, 或每次點擊費用, 給廣告商, 希望獲得較高的點擊率, 或點擊率. 廣告已鏈接到目標網頁, 旨在鼓勵訪問者進行轉化. 評估效果, 廣告客戶使用分析軟件確定每次轉化費用, 或單次獲得費用.

Premium Members: PDF Transcript | Quizzes | MP3 Audio Only

Download: Podcast Video

最佳實踐 207 – 貿易展覽會英語 4: 達成交易

歡迎回到Business English Pod,今天的課程 doing business at a trade show.

If you’ve ever worked or attended a trade show, you know that there are a lot of people and companies competing for attention. And you can stand there all day having casual conversations with people but never make a solid business connection, let alone sign a deal.

That’s why first you have to separate the good prospects from the bad. Then you have to make a connection with the good prospects and find out what they need. If you can manage that, then you’re on your way to closing a deal. And this is what we’ll be looking at today.

Closing a deal at a trade show requires a few essential steps. You need to show a customer that you are listening to them, build trust, and offer good solutions. Then you will be in a good position to ask the person to buy. These are all ideas that we’ll hear in today’s dialog.

We are going to rejoin Jenny, who works for a packing company called D-Pack. She is talking with Andrew, whose company is looking for a redesign of their packaging. Jenny has assessed Andrew’s needs and now wants to make a deal.

聽力問題

1. What concerns does Andrew have?
2. What solution does Jenny offer?
3. What is Andrew’s final decision?

Premium Members: PDF Transcript | Quizzes | PhraseCast

Download: Podcast MP3