BEP 272 – 討論商業策略的英語搭配 (1)

BEP 272 - English for Discussing Strategy 1

Welcome back to Business English Pod for today’s lesson on 英語搭配 for discussing business strategy.

Look behind any successful business and what will you find? Good strategy and wise planning. Good strategy involves understanding the environment, the market, the customers, and the competition. And good planning means taking all that knowledge and deciding how to compete now and into the future.

在本課中, we’ll hear how the executives in a food company discuss business strategy. And as they strategize, the speakers will use some useful expressions that we call “collocations.” Learning 英語搭配 will help you improve your vocabulary and sound more natural. So what exactly is a collocation? 出色地, it’s just a group of words that we commonly use together. 例如, we often say “reach a goal.” It sounds natural, because that’s what people say. But what about: “grasp a goal” or “arrive at a goal?” Well, those don’t sound natural because they’re not common combinations or collocations.

As you listen to the discussion, 嘗試挑選一些搭配,我們將在稍後的匯報中討論它們.

In the dialog, 我們會聽到安妮的, 珍妮, 和馬克斯, executives at a food company called Healthy Organics. The speakers have gone on a weekend retreat to try to create a good strategy for moving their company into the future. They’ll talk about their vision and a strategic plan for growth.

聽力問題

1. What does Anne say they have managed to accomplish so far during the retreat?
2. What does Max say is the goal over the next two days?
3. What does Jenny want to figure out first?

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