Nisso Business English vocabulary lesson, we’re going to look at the marketing mix, which is made up of the four Ps of marketing: product, price, place and promotion. We’ll look at the idea of placement, which is all about a product’s market coverage and how it gets to market through logistics and a company’s distribution channels. The final P is promotion, or advertising, which may involve public relations and marketing campaigns, including in-store promotions.
Nisso Business English vocabulary lesson, we’re going to look at the marketing mix, which is made up of the four Ps of marketing: product, price, place and promotion. First we’ll cover ideas related to the product, which includes differentiation and positioning. A company’s products must also reflect its branding. The second P is price, and we’ll look at ideas such as penetration pricing and loss leaders, as well as price points.
Empresas usam SEO, ou otimização de mecanismo de pesquisa, para melhorar a posição SERP de uma página da web. Isso envolve atividades como construção de links e otimização na página, em que os anunciantes usam palavras-chave para atrair mecanismos de pesquisa. As abordagens aceitas para SEO são conhecidas como White Hat SEO e as tentativas de enganar os mecanismos de pesquisa são chamadas de Black Hat SEO..
Nisso Video Vocab lição, olhamos para o vocabulário em inglês relacionado ao marketing na Internet.
Uma das abordagens mais comuns ao marketing na Internet é o PPC, ou pagar por clique em publicidade, com anúncios exibidos em sites organizados em redes de conteúdo. Os anúncios são vendidos por CPC, ou custo por clique, para anunciantes, que esperam uma alta CTR, ou taxa de cliques. Os anúncios estão vinculados a páginas de destino, destinado a incentivar os visitantes a fazer uma conversão. Para medir a eficácia, os anunciantes usam software de análise para determinar o CPA, ou custo por aquisição.
If you’ve ever worked or attended a trade show, you know that there are a lot of people and companies competing for attention. And you can stand there all day having casual conversations with people but never make a solid business connection, let alone sign a deal.
That’s why first you have to separate the good prospects from the bad. Then you have to make a connection with the good prospects and find out what they need. If you can manage that, then you’re on your way to closing a deal. And this is what we’ll be looking at today.
Closing a deal at a trade show requires a few essential steps. You need to show a customer that you are listening to them, build trust, and offer good solutions. Then you will be in a good position to ask the person to buy. These are all ideas that we’ll hear in today’s dialog.
We are going to rejoin Jenny, who works for a packing company called D-Pack. She is talking with Andrew, whose company is looking for a redesign of their packaging. Jenny has assessed Andrew’s needs and now wants to make a deal.
Perguntas de audição
1. What concerns does Andrew have? 2. What solution does Jenny offer? 3. What is Andrew’s final decision?