今日のレッスンのためのビジネス英語ポッドへようこそ 英語コロケーション for talking about sales.
Sales has never been tougher. In the digital age, competition for people’s attention is fierce. And customers are armed with more knowledge than ever before. これらの理由により, companies can’t get lazy about their approach to sales. They need to be strategic; they have to find new ways to manage customer relationships, and they need effective ways to track how they’re doing.
このレッスンでは, we’ll listen to a pharmaceutical sales team discuss new strategies to improve and track their performance. In their discussion, you’ll hear a lot of what we call collocations. Collocations are just groups of words that combine naturally. 例えば, if you want to say that someone finishes making a sale, you can say that he “closes a sale.” Everyone uses that verb “close.” Nobody says “shut” a sale or “do” a sale. The correct collocation is “close a sale.”
Native speakers learn and use these collocations naturally. And if you want to improve your vocabulary and sound more fluent, you can learn to use them too. ダイアログを聞くと, これらのコロケーションのいくつかを選んでみてください。後でそれらについての説明で話し合います.
ダイアログで, we’ll listen to a discussion between Fran, ガス, とニック. 私たちの最後のレッスンで, the team discussed the need to improve their company’s sales. Now they’re talking about ways to do that. 彼らの議論の間, they use many 英語コロケーション 販売関連.
Listening Questions
1. What does Nick think his colleague Dennis is doing wrong?
2. What does Nick believe is an outdated way of measuring their success?
3. What does Nick believe will happen if they improve their performance metrics?
Download: Podcast MP3