Hello and welcome back to Business English Pod for today’s lesson on 英語コロケーション 販売関連.
Sales is at the heart of any business. Without the hard work of salespeople who move prospects down the funnel, turning interest into sales, no business would even exist. But the game of sales is constantly changing. Good salespeople, and good companies, learn to adapt to changes in the marketplace, in consumer preferences, and in the competition.
このレッスンでは, we’ll listen in on a sales team meeting in a pharmaceutical company. The team is discussing past performance and future strategy. 彼らの議論の間, they use many expressions that we call “collocations.” A collocation is just a natural combination of words that native speakers learn as one expression. 例えば, the first collocation you’ll hear is “sales volume,” which refers to the number of units sold in a given period of time.
英語を母国語とする人は、このようなコロケーションを自動的に使用します. And people in a certain field of work share an understanding of these special expressions specific to their area. By studying these collocations in different fields, 語彙を増やし、より流暢に聞こえるようになります. ダイアログを聞くと, これらのいくつかを選んでみてください 英語コロケーション これらについては後で説明します.
ダイアログで, we’ll hear Fran, ガス, とニック. Fran is the sales manager, and she’s just finished talking about the past year’s sales results. Now she wants to talk about reasons for their disappointing results and strategies for improving them. The three colleagues use many セールス英語 collocations and vocabulary specific to the pharmaceutical industry.
1. What is the group hoping to increase or improve by discussing sales performance and strategy?
2. What does Fran believe is the reason for a reasonably good third quarter?
3. What have better sales analytics helped the company understand?