BEP 346 – 英語のセールスコロケーション (一部 1)

BEP 346 レッスン - Business English Sales Collocations (一部 1)

Hello and welcome back to Business English Pod for today’s lesson on English collocations 販売関連.

Sales is at the heart of any business. Without the hard work of salespeople who move prospects down the funnel, turning interest into sales, no business would even exist. But the game of sales is constantly changing. Good salespeople, and good companies, learn to adapt to changes in the marketplace, in consumer preferences, and in the competition.

このレッスンでは, we’ll listen in on a sales team meeting in a pharmaceutical company. The team is discussing past performance and future strategy. During their discussion, they use many expressions that we callcollocations.A collocation is just a natural combination of words that native speakers learn as one expression. 例えば, the first collocation you’ll hear issales volume,” which refers to the number of units sold in a given period of time.

Native English speakers use collocations like this automatically. And people in a certain field of work share an understanding of these special expressions specific to their area. By studying these collocations in different fields, you’ll improve your vocabulary and sound more fluent. As you listen to the dialog, try to pick out some of these English collocations and we’ll discuss them later in the debrief.

In the dialog, we’ll hear Fran, ガス, とニック. Fran is the sales manager, and she’s just finished talking about the past year’s sales results. Now she wants to talk about reasons for their disappointing results and strategies for improving them. The three colleagues use many セールス英語 collocations and vocabulary specific to the pharmaceutical industry.

リスニングの質問

1. What is the group hoping to increase or improve by discussing sales performance and strategy?
2. What does Fran believe is the reason for a reasonably good third quarter?
3. What have better sales analytics helped the company understand?

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