BEP 47 – 冷拨电话: 阐明利益并推销
通过提出深思熟虑的问题并真正倾听答案，你总是可以让自己更有说服力. 无论您是在销售产品还是创意，这条原则都是正确的. 因此，在第二部分中，我们将研究一些关键的销售技巧: strategically clarifying and summarizing your prospect’s concerns and incorporating them into your pitch to make it more persuasive.
Where we left off last time, Steve had just introduced his company’s services and asked Linda a needs analysis question. Now lets listen as he clarifies her needs and makes his pitch.
1. What’s the main issue or problem that Linda sees with her current system?
2. What does Steve mean by a “one-stop” service?
3. What does Linda suggest instead of meeting with Steve?
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