欢迎回到 商务英语技能 360 今天的课程，让您的想法坚定.
您是否参加过会议或听过有人谈论他们的大创意的演示文稿? 接着, 稍后会有40张PowerPoint幻灯片, 您仍然不确定他们在说什么, 还是为什么他们的想法如此伟大? 出色地, 背后总有一个好主意, 但由于某种原因，它没有粘住.
另一方面, 有些想法是您无法忘记的. 无论出于什么原因, 人们了解他们, 他们记得他们, 他们落后了.
Free Resources: Lesson Module | Quiz & Vocab | PDF TranscriptDownload: Podcast MP3
欢迎回到 商务英语技能 360 在今天的课程中，您将如何使自己的想法变得坚定.
面对现实吧: 一分钱一打. 如果你不能让别人相信它，那么拥有一个好主意并不意味着什么。. 在让任何人相信之前, 您需要帮助他们记住它. 你需要让它坚持. 因此，今天我想分享一些提示，以帮助您坚持自己的想法. 进行演示都没关系, 在会议上提出一些建议, 或向投资者推销. 粘性的秘诀是一样的.
Free Resources: Lesson Module | Quiz & Vocab | PDF TranscriptDownload: Podcast MP3
欢迎回到Business English Pod，今天的课程 用英语进行社交 with your clients on the phone.
There’s an old saying that you should never mix business and pleasure. 当然可以, it might not be a good idea to get too close to your customers and clients. But if you are all business, and you shy away from anything personal, you’ll seem cold. And people won’t connect with you.
最终, you have to find the right balance. You want to be personable, but not nosy. You want to be friendly, but not pushy. And you have to take your time. A conversation with a new customer will be naturally more formal than with an established one. That’s true not only in person, but on the phone as well.
在上一课中, we learned about paying a visit to a client’s office. 今天, we’ll look at checking in with a client by phone. 如你所见, we often make friendly conversation at the beginning of the call, and you might find yourself showing understanding of a client’s personal situation. But eventually you’ll want to switch from the personal to business. And once you’re talking business, you might mention personal connections, gauge needs, and discuss developments in your industry. This is all part of maintaining and building a relationship with your client.
在今天的对话中, we’ll rejoin Markus, an account manager for a company that sells servers. Markus is calling up a client named Jana. He wants to check in with her, find out how she’s doing, and see if she needs anything. And you’ll hear him strike a balance between business and personal issues.
听力问题
1. Jana mentions a personal issue at the start of the conversation. 它是什么?
2. When Markus switches from personal matters to business, what topic does he mention?
3. How does Markus ask Jana about their server needs?
Download: Podcast MP3
欢迎回到Business English Pod，今天的课程 用英语进行社交 with your clients.
Business is all about relationships. And the stronger your relationships are, especially with customers or clients, the more successful you’ll be. This is why we call up our customers or drop by their office. Sometimes we’ve got important business to take care of, but sometimes all we need to do is say hello and check in.
事实上, visiting with clients often sounds like a chat between friends. We might talk about sports, about family, about travel, or about mutual friends. 当然, it takes a while to get to this level with a customer. But once we’re there, our conversations are likely to be an interesting mix of the personal and professional.
Bouncing between these two modes naturally is the secret to the client visit. You might find yourself starting out by introducing some interesting piece of news. 在某一点, you may want to gauge the client’s satisfaction with your products or services. And the conversation may also turn naturally to gossiping about the competition. If a client needs a decision or information, you may have to promise to check back on it. 最后, you might want to make a social invitation, and move the relationship-building out of the office.
在今天的对话中, we’ll hear Markus, who works as an account manager for a company that sells computer servers. He is visiting the offices of one of his clients, a large Internet service provider. We’ll hear Markus chatting with Jose, his main client contact, and Tricia, another manager.
听力问题
1. What news does Markus deliver to Jose?
2. What does Markus say about his company’s competitor?
3. What does Markus offer to do next Friday?
Download: Podcast MP3
如果您上次收听, 您会记得一个比喻是当您将您正在谈论的内容与另一个想法进行比较时. A classic example of a metaphor is “time is money.” But, 如果您真的想使用隐喻将您的英语提高到一个新的水平, 您需要学习跳出框框思考.
Free Resources: Lesson Module | Quiz & Vocab | PDF TranscriptDownload: Podcast MP3
