BEP 73 ADV – 成语: 商业就是战争 (部分 1)

Business and war. War and business. It’s no accident that many business strategies and management techniques were first developed in the military. Actually, it’s quite natural that we think about business competition in terms of war. Companies fight each other for market share. We strategize about how to win the battle. You try to attack my market position, and I defend it. Business is full of such war idioms. Though it’s not the only way we think about business, it is certainly the main way we talk about it. Therefore, to communicate effectively in a business environment, we need to learn these war idioms.

在今天的对话中, the management at Luminex, a producer of LCD TVs, is discussing how to respond to a attack on their market position by a competitor, Meyers. Traditionally, Meyers has been strong in the premium (high value) market and Luminex has been strong in the mid-range market. Recently, 然而, Meyers has tried to take mid-range market share from Luminex.

Pay attention to the war idioms that the meeting participants use as you listen. Don’t worry if they don’t make sense to you the first time you listen. After you’ve heard the idioms explained in the debrief, go back and listen again, and the dialog should be much clearer.


1) The first two speakers talk aboutalways being on the defensive” 和 “taking way too much flak.What do they mean and what do they propose doing?
2) How does Jane’s point of view differ from the first two speakers?

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BEP 61 – 商务运动中的美国体育成语

This is the first in a series of Business English Practice Pods that review and extend the language that is covered in the regular podcast. Practice pod dialogs will revise key language but in different situations. 也, they give you more opportunities to practice what you’ve learned.

BEP 58 – 水冷却器: 体育习语 2

体育习语 2, 是侧重于非正式对话或闲聊的系列的一部分 – 水冷却器. 我们继续上次离开的地方 BEP 57. 简和珍, 美国大型电信公司Ambient的员工, 正在谈论行业中的最近事件: 口音, 欧洲电信公司, 接管了TelStar, Ambient的美国竞争对手之一.

上次, 詹(Jen)刚刚讨论过,她对TelStar决定打球感到惊讶, 那就是合作, 在Accent的原因是股东 “拖延时间,” 或延迟, 几个月. 扬如何回应?


1) 谁是McConnel,Jan和Jen对他的看法?
2) 詹和扬对雅绅特在美国市场的未来有何评价?

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BEP 57 – 水冷却器: 体育习语 1

This Business English Podcast lesson is the first in an ongoing series where we’ll listen in on some typical chitchat around the office water cooler. You’ll find a water cooler in offices around the worldusually in the break room where employees gather to drink a cup of coffee or tea and take a rest from work.

And during these breaks, you might meet with a colleague and exchange words about life, your jobs, your company, 体育, politics or whatever. 所以 “water cooler chichathas come to refer to all types of informal communication that take place at the office.

We’ll be listening in on Jan and Jen, who work in the same office of Ambient, an American telecoms company, gossiping around the water cooler. They are discussing the latest industry news: 口音, a major European player in the market, has just announced the takeover or buy out of Ambient’s main competitor,TelStar.


1) Do Jan and Jen think Accent’s takeover of TelStar was a good idea?
2) Why was there a delay in the takeover?

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