BEP 138 – 帆船习语: 公司业绩 (1)

在此商务英语Pod中, we’re going to look at how 商业习语 related to ships and sailing can be used to describe company performance.

The image of a ship is a powerful one in business. The ship is like a companya huge entity that must be steered toward success, maintained properly, and carefully guided away from dangers like storms and rocks. Employees are often seen as a crew of sailors, a group that must work together as a team. So sailing idioms frequently appear when we discuss business in English.

Today’s episode starts a two-part series on sailing idioms. Lakisha and Warren are two colleagues discussing the decline of Trussock’s, an engineering firm that has been faltering since a new CEO took over.


1) What are the major differences between Trussock’s old CEO and the new CEO?
2) What do Lakisha and Warren think will help change the situation at Trussock’s?

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BEP 74 – 英语习语: 商业就是战争 (2)

This is the second in a two-part Business English Pod series on English idioms related to war.

Everywhere you look in business, you will find the language of war: We often thinkand talkabout business competition in terms of attacking and defending, gaining and losing ground.

During the first business ESL podcast in this series, we studied many such war and military related idioms. We learned the meaning oftaking flak,” “reinforcing one’s position,” “laying low,” “making a moveand many others. 在这个播客中, we will continue exploring useful war idioms.

The dialog picks up where we left off at the Luminex management meeting. Jane has just explained that they need to thinkstrategically.He explains that this meanslaying low,” by which he means waiting to take action until the economy improves.

当你听, pay attention to the war idioms Jane and her colleagues use. You may not understand them the first time. After you hear the debrief, go back and listen again, then things should be much clearer.


1) What does Jane mean when she says their competitor, Meyers, is its own worst enemy?
2) The speakers describe their new strategy as anambushthat willsurroundMeyers. Why do they say this? What is the strategy?

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BEP 73 – 英语习语: 商业就是战争 (1)

Business and war. War and business. It’s no accident that many business strategies and management techniques were first developed in the military. Actually, it’s quite natural that we think about business competition in terms of war. Companies fight each other for market share. We strategize about how to win the battle. You try to attack my market position, and I defend it. Business is full of such war idioms. Though it’s not the only way we think about business, it is certainly the main way we talk about it. 所以, to communicate effectively in a business environment, we need to learn these war idioms.

在今天的对话中, the management at Luminex, a producer of LCD TVs, is discussing how to respond to a attack on their market position by a competitor, Meyers. Traditionally, Meyers has been strong in the premium (high value) market and Luminex has been strong in the mid-range market. Recently, 然而, Meyers has tried to take mid-range market share from Luminex.

Pay attention to the war idioms that the meeting participants use as you listen. Don’t worry if they don’t make sense to you the first time you listen. After you’ve heard the idioms explained in the debrief, go back and listen again, and the dialog should be much clearer.


1) The first two speakers talk aboutalways being on the defensive” 和 “taking way too much flak.What do they mean and what do they propose doing?
2) How does Jane’s point of view differ from the first two speakers?

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BEP 61 – 商务运动中的美国体育成语

This is the first in a series of Business English Practice Pods that review and extend the language that is covered in the regular podcast. Practice pod dialogs will revise key language but in different situations. 也, they give you more opportunities to practice what you’ve learned.

We’ll hear several idioms from 体育习语 1 (BEP 57) 和 2 (BEP 58) being used in a new context in today’s dialog:

to play ball
to stall for time
to keep/have one’s eye on the ball
to step up to the plate

We’ll see how these idioms are useful in a different context, a business meeting. After the dialog, we’ll hear some further example phrases and then have a chance to practice using these idioms. 仁, Ken and Ryan of Ambient are in a marketing meeting discussing Accent’s recent buyout of Telstar.

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BEP 58 – 水冷却器: 体育习语 (2)

体育习语 2, 是侧重于非正式对话或闲聊的系列的一部分 – 水冷却器. 我们继续上次离开的地方 BEP 57. 简和珍, 美国大型电信公司Ambient的员工, 正在谈论行业中的最近事件: 口音, 欧洲电信公司, 接管了TelStar, Ambient的美国竞争对手之一.

上次, 詹(Jen)刚刚讨论过,她对TelStar决定打球感到惊讶, 那就是合作, 在Accent的原因是股东 “拖延时间,” 或延迟, 几个月. 扬如何回应?


1) 谁是McConnel,Jan和Jen对他的看法?
2) 詹和扬对雅绅特在美国市场的未来有何评价?

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