維維 19 – 行銷英語詞彙: 品牌推廣 (部分 2)

Youtube 視頻

在今天的 視頻詞彙課 is the second of a two-part series on 商務英語詞彙 related to marketing and branding. 在最後一集中, 我們專注於發展品牌. 今天, 我們將研究使品牌成功的方法.

本課程也可在我們的新網站上找到: www.VideoVocab.TV.

在iTunes中訂閱Video Vocab TV並接收 免費複製 VV學習筆記 18 & 19:
http://itunes.apple.com/us/podcast/video-vocab/id363384247

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Download: Podcast Video

視頻詞彙的新網站

Video Vocab is now available on a new website: VideoVocab.TV

影片詞彙 is a video podcast (vodcast) published by Business English Pod for English as a second language (ESL) learners who want to expand and improve their English vocabulary for business.

Each ESL video lesson looks at a group of key English vocabulary words and terms related to a particular business topic. The meaning of the vocabulary is explained with simple definitions and pictures, and an example of how the vocabulary can be used.

Current lessons feature vocabulary on the economy, 法, 專案管理, accounting and finance, 這 credit crisis網路 2.0 internet technologies.

Now available in iTunes (click to subscribe)
Subscribe with iTunes: http://itunes.apple.com/us/podcast/video-vocab/id363384247

Subscribe to the RSS feed: http://feeds.feedburner.com/BusinessEnglishVocab

BEP 146 – 金錢成語 (部分 2)

這是兩部分中的第二部分 Business English Pod series on idioms related to money.

Many of our day-to-day business transactions involve money, so it’s common to hear money idioms used frequently in business discussions. We use them to talk about handling money and to describe situations with lots of money or no money at all. But we also use them to talk about situations that have nothing to do with moneysuch as evaluating ideas or speculating on their impact.

在最後一集中, we met Kevin and Leah, two employees at a cosmetics company. They’re planning a promotional campaign on a small budget. So they’re brainstorming ideas that will spark customer interest at a reasonable cost.

現在, they’re thinking of ways to show that their company’s cosmetics line is good value for money-conscious consumers.

聽力問題

1. What idea does Kevin suggest at the beginning of the dialog?
2. What are two things the company will have to do if it accepts Kevin’s idea?
3. What are Leah’s concerns about the idea?

Premium Members: PDF Transcript | Online Practice | PhraseCast

Download: Podcast MP3