BEP 62 ADV – 勸說 3: 滿意, 可視化和操作步驟

In the first two ESL lessons (BEP 59 & BEP 60) in this three-part series on persuasion, we saw how getting your audience’s attention demonstrating a clear need were essential to the persuasive process. We learned that in the indirect method of persuasion you should demonstrate the problem before you offer a solution. This mirrors the psychological process of decision-making: First we feel a need, and then we look for a way to satisfy that need.

After you have established the need, you then describe the future benefits if your proposal is accepted. This is the visualization step: Talk about how accepting your proposal will have positive future outcomes or maybe how not accepting it will have negative outcomes. 最後, you need to make a concrete, specific call to actionwhat the audience can do right now to implement your proposal.

Let’s finish listening to Steve give his proposal to Swift management. See if you can identify the satisfaction, visualization and action steps in his speech.


1. How long will it take Swift to get back the investment in air conditioning?
2. How much extra profit can Swift make per year by adopting Nick’s proposal?
3. What specific action does Steve ask his manager’s to take?

高級會員: 成績單 & 學習筆記 | 線上活動 & Exercises

BEP 60 ADV – 勸說 2: 建立需求

Welcome to the second in this three-part Business English Pod series on presenting your ideas presuasively.

Last time we heard a bad example and a good example of persuasion. Then we covered the first step of the Monroe Sequence: We learned that to be persuasive, you first need to get the audience’s attention by establishing the relevance of the topic. We also talked about how it’s extremely important to relate your proposal directly to your audience’s needs.

BEP 59 ADV – 勸說 1: 引起注意

Do you ever need to persuade or convince someone of your point of view? Do you need to win support for a proposal, or get backing for a project? Of course you do. 勸說 – convincing someone of somethingis an essential part of almost everything we do, from informal discussions to formal negotiations. To be successful, you need to be persuasive. You need to get people to accept a different point view, to see things your way. How can you be more persuasive? In this three-part series, we’ll be giving you some answers.

BEP 48 ADV – 冷撥電話: 處理異議並結束通話

This is the last in our three-part Business English Podcast series on cold calling. 在今天的課程中, you’ll learn how to deal with several typical kinds of objections that a potential customer might raise.

When Steve first asked for an appointment, Linda didn’t agree right away, did she? As you know, it’s normal for even a good prospect to give you one or two negative responses, so it’s important to be ready to deal with these and “turn them around” skillfully.

BEP 47 ADV – 冷撥電話: 闡明利益並推銷

這是我們關於有用的電話和銷售技巧的三部分商務英語播客課程的第二部分: 冷呼叫.

通過提出深思熟慮的問題並真正傾聽答案,你總是可以讓自己更有說服力. 無論您是在銷售產品還是創意,這條原則都是正確的. 因此,在第二部分中,我們將研究一些關鍵的銷售技巧: strategically clarifying and summarizing your prospect’s concerns and incorporating them into your pitch to make it more persuasive.