BEP 47 – 冷撥電話: 闡明利益並推銷

這是我們關於有用的電話和銷售技巧的三部分商務英語播客課程的第二部分: 冷呼叫.

通過提出深思熟慮的問題並真正傾聽答案,你總是可以讓自己更有說服力. 無論您是在銷售產品還是創意,這條原則都是正確的. 因此,在第二部分中,我們將研究一些關鍵的銷售技巧: strategically clarifying and summarizing your prospect’s concerns and incorporating them into your pitch to make it more persuasive.

Where we left off last time, Steve had just introduced his company’s services and asked Linda a needs analysis question. Now lets listen as he clarifies her needs and makes his pitch.


1. What’s the main issue or problem that Linda sees with her current system?
2. What does Steve mean by a “one-stop” service?
3. What does Linda suggest instead of meeting with Steve?

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