새로운 eBook의 차트 및 트렌드에 관한 비즈니스 잉글리쉬 포드 에피소드 3 개 중 첫 번째입니다. – 성공을 위한 프레젠테이션. 이 세 쇼를 통해, 영상을 다루기위한 언어를 배우게됩니다, 동향 설명, 데이터 분석 및 비교, 예측하기. “Visuals” refers to any visual element of your presentation – 차트, 그래프, 사진 등. 트렌드는 일반적인 방향입니다 – 위 또는 아래 – 일부 메트릭, 그것은 측정입니다, 가격이나 수입과 같은. 예를 들어, 우리가 말할 때, “유가가 상승했습니다 30% 지난 3 개월 동안,” that’s a trend.
이 강의에서는 프리젠 테이션에서 비주얼을 처리하는 방법의 기본 사항에 중점을 둡니다.: 그건, 그들에게 관심을 끄는 방법, 주요 부분을 강조하는 방법, 슬라이드를 움직일 때 다른 비주얼에 대한 포인트를 연관시키는 방법. 슬라이드는 PowerPoint 프레젠테이션에서 하나의 사진 일뿐입니다..
청취는 Ambient의 중앙 유럽 본사에서 발표되었습니다., 미국의 휴대 전화 제조업체. Ambient는 몇 년 동안 나쁜 시장 점유율을 되찾았고 이제는 시장 리더 인 Sirus의 뒤를 이어 3 위를 차지했습니다., CallTell.
Pat이 들립니다, 중앙 유럽 지역의 새로운 재무 이사, 영업팀 프레젠테이션 중. 우리가 그들과 함께, 그는 사업에서 상위 3 명의 선수들 사이에서 수익 동향에 대한 슬라이드를 제시하고 있습니다.
들으면서, Pat이 자신의 요점에주의를 기울이고 서로 연관시키기 위해 사용하는 언어에주의를 기울입니다..
After you have established the need, you then describe the future benefits if your proposal is accepted. This is the visualization step: Talk about how accepting your proposal will have positive future outcomes or maybe how not accepting it will have negative outcomes. 드디어, you need to make a concrete, specific call to action – what the audience can do right now to implement your proposal.
Let’s finish listening to Steve give his proposal to Swift management. See if you can identify the satisfaction, visualization and action steps in his speech.
듣기 질문
1. How long will it take Swift to get back the investment in air conditioning? 2. How much extra profit can Swift make per year by adopting Nick’s proposal? 3. What specific action does Steve ask his manager’s to take?
Welcome to the second in this three-part Business English Pod series on presenting your ideas presuasively.
Last time we heard abad example and a good example of persuasion.Then we covered the first step of the Monroe Sequence: We learned that to be persuasive, you first need to get the audience’s attention by establishing the relevance of the topic. We also talked about how it’s extremely important to relate your proposal directly to your audience’s needs.
In today’s show, we will be continuing on that theme by looking in detail at the second step in the Monroe Sequence, the need step.This is where you demonstrate to the audience that there is a serious problem with the current situation. This prepares them psychologically to accept your solution.
Let’s continuelistening to the good example of persuasionthat we started last time. 기억하다, Steve has just gotten his audience’s attention by pointing out the amount of money that Swift loses every year due to turnover. He has also posed a problem: How can we reverse the trend and turn the situation around?
듣기 질문
1. What’s the highest temperature in the welding room? 2. What does Steve present first – the problem or the solution? 3. What kind of strategies does Steve use to paint a vivid picture of the need for his solution?
Do you ever need to persuade or convince someone of your point of view? Do you need to win support for a proposal, or get backing for a project? Of course you do. 설득 – convincing someone of something – is an essential part of almost everything we do, from informal discussions to formal negotiations. To be successful, you need to be persuasive. You need to get people to accept a different point view, to see things your way. How can you be more persuasive? In this three-part series, we’ll be giving you some answers.
Throughout the years, many talented speakers and researchers have been developing ways to persuade people effectively. One of the most widely used methods is Alan H. Monroe’s. In the mid-1930s, Monroe created a persuasive process called the “Monroe sequence” that has become a standard in business, media and politics. Once you know it, you’ll recognize it everywhere – in speeches, statements, proposals, advertisements. It’s popular because it is logical and effective.
그래서, over the next three Business English Pod episodes, we’ll be studying language and strategies for persuasion based on the Monroe Sequence.
This lesson will focus on the first step, getting the audience’s attention.
The listening takes place at Swift, a bicycle manufacturer whose major market is the U.S. We’ll be listening to a good example and a bad example of persuasion. First let’s examine the bad example.
듣기 질문
Bad example 1. Whose needs does Franz focus on? 그건, whose needs is he taking into consideration when he makes the proposal? 2. Why is Franz’s proposal so ineffective?
Good example 1) What does Steve do at the beginning of his presentation? 2) Whose needs does Steve focus on – the workers’ or the management’s?
