오늘 수업을 위한 비즈니스 영어 포드에 다시 오신 것을 환영합니다, the fifth in our series on 재정 영어. 이번 강의에서는, we’ll focus on selling a client on a new investment opportunity.
Some people would say that selling is all about convincing someone that they want or need what you’ve got. But that’s just half of it. A car salesman might convince you that you want a new car. But then he has to show you why his car is better than the others. And that it’s worth the money he’s asking.
Things get a little trickier when it comes to selling financial services. Investing isn’t just about the current value, but about how that value will grow in the future. 그래서, compared to selling a car, there’s just a lot more at stake!
이러한 상황에서, you’ll need to do a good job of assessing risk and comparing an opportunity to other opportunities. You’ll also need to work with clients who’ve done some research. That means warning them against bad information and showing them alternatives. It also means reducing pressure on the client so that you don’t scare them off.
오늘 대화에서, we’ll rejoin a conversation between Robert, 투자 자문가, 그리고 그의 고객인 제시카. Robert is attempting to sell an opportunity to Jessica and steer her away from bad information.
듣기 질문
1. What does Robert say is the difference in risk between a classic and an alternative hedge fund?
2. What does Robert say about corporate bonds after Jessica mentions that she’s read about them?
3. What does Robert suggest as an alternative to corporate bonds?
Download: Podcast MP3
