오늘의 강의를 위해 Business English Pod에 다시 오신 것을 환영합니다 비즈니스 영어 코디 related to online marketing.
Every year, ecommerce accounts for an even bigger chunk of retail sales around the world. How big of a chunk? Almost 5 trillion dollars. And with so much selling happening online, it’s not surprising online marketing has become a hot topic.
With this increasing importance has come a ton of new words and expressions. If you find yourself confused, 당신은 혼자가 아닙니다. And as you navigate this new lexicon, it can be very helpful to focus on a type of expression called “collocations.”
Collocations are simply natural combinations of words. 예를 들어, you may know that we use the word “traffic” to talk about how many people visit a website. 잘, did you know we normally say “drive traffic” when we talk about techniques for bringing people to a website? We don’t say “make traffic” or “move traffic.” It’s not a grammatical rule. It has just become a natural combination of words.
오늘 대화에서, we’ll hear Eduardo, Emma, and Neil, who all work for a retailer that specializes in cooking equipment. They’re discussing their company’s online marketing performance. 대화 중, they use lots of 영어 배치, which we’ll explain later in the debrief.
1. What does Eduardo regularly do to understand their online marketing performance?
2. What does Neil say is becoming harder, especially with new privacy rules?
3. What does Emma say is not a good technique for reaching younger audiences?