BEP 397 – 판매 영어: Financial Services (1)

BEP 397 LESSSON - 매상: Financial Services 1

다시 오신 것을 환영합니다 비즈니스 영어 포드 for today’s lesson, the first in a three-part series on selling financial services.

A wise person once observed that sales isn’t just about selling. It’s about building trust and educating. Nowhere is this more true than in world of professional services. And one of the highest stakes professional services to sell are 금융 서비스.

Convincing someone to let you manage their money is no easy task! Just think of your own savings, assets, and investments. You probably wouldn’t just entrust them to a faceless business entity. You want to know who’s managing your wealth and you want to know you can trust them to do a good job. 과연, it’s all about trust.

그래서, when you’re meeting a potential client considering your financial services, it’s important to start by building personal rapport and establishing credibility. From there you can begin asking questions about a person’s priorities and level of wealth. Discussing these topics will set you up for looking more deeply into the person’s situation and demonstrating you’re the right one to manage their wealth.

오늘 대화에서, we’ll listen to a conversation between Robert and Jessica. Robert is a financial advisor with a company called Vickers Wealth Management. Jessica is a working professional looking for financial help as she plans for her future. Robert and Jessica have been introduced by a mutual friend. Now they’re sitting down for the first time in Robert’s office.

듣기 질문

1. Why does Robert mention when the company was founded and their advisors’ qualifications?
2. What does Robert want to ask about before discussing Jessica’s current situation?
3. What does Robert want to get a “rough idea” about?

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비즈니스 영어 뉴스 53 – TikTok

비즈니스 영어 뉴스 53 - TikTok

이것에서 비즈니스 영어 우리가 보는 뉴스 레슨 비즈니스 영어 어휘 related to technology and TikTok.

It seems like every week there’s news of another attempt to ban TikTok. 과연, the federal government and half the states in the U.S. have outlawed use of the app on government-owned devices. Never before has there been such a reaction to an app’s sudden popularity. So just how did the app reach one billion downloads and 150 million active users in the U.S.? According to the Guardian:

TikTok owes its phenomenal success to a host of canny choices. They feature easy-to-use video, with creation tools that blur the line between creator and consumer. Their vast library of licensed music allows teens to soundtrack their clips without fear of copyright strikes. And a billion-dollar advertising campaign on Facebook brought in new users as quickly as Zuckerberg’s company could send them over.

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BEP 29c – 영어 회의: How to Disagree

다시 오신 것을 환영합니다 비즈니스 영어 포드 This lesson is the second part of our series on agreeing and disagreeing. Today we’re going to look at how to disagree.

In the board room or the break room, it’s great to be able to support other people’s ideas by agreeing. But you won’t get far in business if you just agree with everything. You need to be able to disagree confidently and politely. Only then can you convince people that you have an even better idea.

이 수업에서, we’re going to talk about how to disagree in 영어 회의. Sometimes you’ll need formal polite expressions, and sometimes you can use shorter more informal expressions. And to take things to the next level, you can learn how to disagree using the “yes… but” approach. Another effective technique is to use questions to disagree. As you can see, you’ve got lots of options for disagreeing.

오늘 대화에서, we’re going to listen again to a conversation between Gene, Louis, and Carina. They work for a pharmaceutical, or drug company, and they’re talking about the tests of a new drug. 대화 중, they use many different expressions for disagreeing

듣기 질문

1. How does Carina start her first statement to show she disagrees?
2. What negative question does Carina use to show disagreement about the test results?
3. How does Gene disagree with Carina’s statement that there may still be issues with the new drug?

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BEP 396 – Strategic Decision-Making (2)

BEP 396 교훈 - Strategic Decision-Making 2

다시 오신 것을 환영합니다 비즈니스 영어 포드 for today’s lesson on making strategic decisions. 이것은 한 쌍의 수업 중 두 번째입니다. business strategy.

According to the old saying, good ideas are a dime a dozen. There’s no shortage of possibilities in business. But not all those ideas and possibilities are equal. You have to be able to sort out which ones are the right fit for your business. Given limited time, resources, and capacity, you can’t chase after every shiny new thing that comes along.

This is where strategy comes in. Strategy helps you separate the excellent business opportunities from all the merely good ideas. Strategy allows you to say yes to the right ones, and no to the rest. Without a strategic perspective, companies are doomed to go the way of Blockbuster.

Strategic decision-making involves asking whether your company is the right company to pursue the idea. That means assessing whether it plays to your strengths and fits with your brand. It also means discussing the opportunity costs, or the things you’ll be giving up to pursue the new idea. And any new opportunity has to have long-term potential. It can’t just be a flash in the pan.

오늘 대화에서, we’ll rejoin Paolo, Adrian, 그리고 미셸, who work for a solar panel company. The company has traditionally focused on commercial projects. Now they’re discussing whether it’s a good idea – strategically speakingto get into the residential market.

듣기 질문

1. Why is Adrian concerned about the opinions of residential customers?
2. What does Adrian say is the focus of their company’s brand?
3. What is Michelle’s concern about the idea of providing energy audit services?

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BEP 395 – Strategic Decision-Making (1)

BEP 395 교훈 - Making Strategic Decisions 1

다시 오신 것을 환영합니다 비즈니스 영어 포드 for today’s lesson on strategic decision-making. This is the first of a pair of lessons on business strategy.

Every day, business leaders face tough decisions that involve difficult trade-offs. Should we put our time and money into a new opportunity or build capacity in our current operations? Should we partner with company X or company Y? Should we expand east or west?

These decisions are often informed by an overall corporate strategic plan. But that plan can’t account for all possible futures. Big picture plans don’t make the decisions but rather support decision-making. And when the world seems more uncertain, complex, and volatile than ever, the stakes are high for every decision.

There’s lots to consider when making a strategic decision. 우선, we need to think about how the decision aligns with our main goals. For new opportunities, we need to think about growth potential, costs, and profit margins. And we need to be sure we have the right competitive advantage to pursue the opportunity.

오늘 대화에서, we’ll listen to a conversation between Paolo, Adrian, 그리고 미셸. They work for a solar panel company that has focused on commercial projects and corporate clients. Now they’re debating the strategic merits of a possible move into the residential market.

듣기 질문

1. After talking about overall goals, what does Paolo get very excited about?
2. What topic does Adrian have many questions about?
3. 대화 끝에, why does Paolo believe they will be successful in the residential market?

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