BEP 62 ADV – 説得 3: 満足, 視覚化とアクションステップ

In the first two ESL lessons (BEP 59 & BEP 60) in this three-part series on persuasion, we saw how getting your audience’s attention そして demonstrating a clear need were essential to the persuasive process. We learned that in the indirect method of persuasion you should demonstrate the problem before you offer a solution. This mirrors the psychological process of decision-making: First we feel a need, and then we look for a way to satisfy that need.

After you have established the need, you then describe the future benefits if your proposal is accepted. This is the visualization step: Talk about how accepting your proposal will have positive future outcomes or maybe how not accepting it will have negative outcomes. 最終的に, you need to make a concrete, specific call to actionwhat the audience can do right now to implement your proposal.

Let’s finish listening to Steve give his proposal to Swift management. See if you can identify the satisfaction, visualization and action steps in his speech.


1. How long will it take Swift to get back the investment in air conditioning?
2. How much extra profit can Swift make per year by adopting Nick’s proposal?
3. What specific action does Steve ask his manager’s to take?

プレミアム会員: 筆記録 & 研究ノート | オンライン活動 & Exercises

BEP 60 ADV – 説得 2: ニーズの確立

Welcome to the second in this three-part Business English Pod series on presenting your ideas presuasively.

Last time we heard a bad example and a good example of persuasion. Then we covered the first step of the Monroe Sequence: We learned that to be persuasive, you first need to get the audience’s attention by establishing the relevance of the topic. We also talked about how it’s extremely important to relate your proposal directly to your audience’s needs.

BEP 59 ADV – 説得 1: 注意を引く

Do you ever need to persuade or convince someone of your point of view? Do you need to win support for a proposal, or get backing for a project? Of course you do. 説得 – convincing someone of somethingis an essential part of almost everything we do, from informal discussions to formal negotiations. To be successful, you need to be persuasive. You need to get people to accept a different point view, to see things your way. How can you be more persuasive? In this three-part series, we’ll be giving you some answers.

BEP 48 ADV – 勧誘電話: 異論への対応と通話の終了

This is the last in our three-part Business English Podcast series on cold calling. 今日のレッスンで, you’ll learn how to deal with several typical kinds of objections that a potential customer might raise.

When Steve first asked for an appointment, Linda didn’t agree right away, did she? As you know, it’s normal for even a good prospect to give you one or two negative responses, so it’s important to be ready to deal with these and “turn them around” skillfully.

BEP 47 ADV – 勧誘電話: メリットの明確化と売り込み

これは、便利な電話とセールススキルに関する3部構成のビジネス英語ポッドキャストレッスンの2番目です。: 勧誘電話.

よく考えられた質問をし、実際に答えを聞くことで、いつでも説得力を高めることができます。. この原則は、製品を販売する場合でもアイデアを販売する場合でも当てはまります。. そのため、パート2では、いくつかの重要な販売スキルについて見ていきます。: strategically clarifying and summarizing your prospect’s concerns and incorporating them into your pitch to make it more persuasive.