Competenze 360 – Rendere efficaci le tue idee (Parte 2)

Business English Skills 360 Lezione - Rendere efficaci le tue idee 2

Bentornato al Business English Skills 360 per la lezione di oggi su come far aderire le tue idee.

Sei mai stato a una riunione o ascoltato una presentazione in cui qualcuno parla della sua grande idea? E poi, quaranta diapositive PowerPoint più tardi, non sei ancora del tutto sicuro di cosa stiano parlando, o perché la loro idea è così fantastica? BENE, potrebbe esserci una buona idea da qualche parte dietro a tutto, ma per qualche motivo non si è attaccato.

Il rovescio della medaglia, ci sono idee che non potresti dimenticare se volessi. Per qualsiasi ragione, le persone li capiscono, li ricordano, e si mettono dietro di loro.

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Competenze 360 – Rendere efficaci le tue idee (Parte 1)

Business English Skills 360 Lezione - Rendere efficaci le tue idee 1

Bentornato al Business English Skills 360 per la lezione di oggi su come puoi mantenere le tue idee.

Affrontiamolo: le idee sono una monetina una dozzina. E solo avere una grande idea non significa nulla se non riesci a convincere altre persone a crederci. E prima che tu possa convincere qualcuno a crederci, devi aiutarli a ricordarlo. Devi farlo aderire. Quindi oggi voglio condividere un paio di suggerimenti per aiutare le tue idee a rimanere fedeli. Non importa se stai facendo una presentazione, proporre qualcosa in una riunione, o lanciare agli investitori. I segreti della viscosità sono gli stessi.

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BEP 318 – Socializzazione aziendale: Check-in con i clienti (2)

Pod di inglese commerciale 318 LEZIONE - Socializing with Clients in English 2

Bentornato al Business English Pod per la lezione di oggi su socializzare in inglese with your clients on the phone.

There’s an old saying that you should never mix business and pleasure. E certo, it might not be a good idea to get too close to your customers and clients. But if you are all business, and you shy away from anything personal, you’ll seem cold. And people won’t connect with you.

In definitiva, you have to find the right balance. You want to be personable, but not nosy. You want to be friendly, but not pushy. And you have to take your time. A conversation with a new customer will be naturally more formal than with an established one. That’s true not only in person, but on the phone as well.

Nella nostra ultima lezione, we learned about paying a visit to a client’s office. Oggi, we’ll look at checking in with a client by phone. Come sentirai, we often make friendly conversation at the beginning of the call, and you might find yourself showing understanding of a client’s personal situation. But eventually you’ll want to switch from the personal to business. And once you’re talking business, you might mention personal connections, gauge needs, and discuss developments in your industry. This is all part of maintaining and building a relationship with your client.

Nella finestra di dialogo di oggi, we’ll rejoin Markus, an account manager for a company that sells servers. Markus is calling up a client named Jana. He wants to check in with her, find out how she’s doing, and see if she needs anything. And you’ll hear him strike a balance between business and personal issues.

Domande sull'ascolto

1. Jana mentions a personal issue at the start of the conversation. Che cos'è?
2. When Markus switches from personal matters to business, what topic does he mention?
3. How does Markus ask Jana about their server needs?

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BEP 317 – Socializzazione aziendale: Check-in con i clienti (1)

Pod di inglese commerciale 317 - English for Socializing with Clients 1

Bentornato al Business English Pod per la lezione di oggi su socializzare in inglese with your clients.

Business is all about relationships. And the stronger your relationships are, especially with customers or clients, the more successful you’ll be. This is why we call up our customers or drop by their office. Sometimes we’ve got important business to take care of, but sometimes all we need to do is say hello and check in.

Infatti, visiting with clients often sounds like a chat between friends. We might talk about sports, about family, about travel, or about mutual friends. Of course, it takes a while to get to this level with a customer. But once we’re there, our conversations are likely to be an interesting mix of the personal and professional.

Bouncing between these two modes naturally is the secret to the client visit. You might find yourself starting out by introducing some interesting piece of news. At some point, you may want to gauge the client’s satisfaction with your products or services. And the conversation may also turn naturally to gossiping about the competition. If a client needs a decision or information, you may have to promise to check back on it. E infine, you might want to make a social invitation, and move the relationship-building out of the office.

Nella finestra di dialogo di oggi, we’ll hear Markus, who works as an account manager for a company that sells computer servers. He is visiting the offices of one of his clients, a large Internet service provider. We’ll hear Markus chatting with Jose, his main client contact, and Tricia, another manager.

Domande sull'ascolto

1. What news does Markus deliver to Jose?
2. What does Markus say about his company’s competitor?
3. What does Markus offer to do next Friday?

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Competenze 360 – Rendi il tuo discorso più potente con le metafore (2)

Competenze 360 - Utilizzo di metafore in inglese (2)

Bentornato al Competenze 360 per la lezione di oggi sull'utilizzo metafore in inglese.

Se ti sei sintonizzato l'ultima volta, ricorderai che una metafora è quando confronti qualcosa di cui stai parlando con un'altra idea. A classic example of a metaphor is “time is money.” But, se vuoi davvero usare metafore per portare il tuo inglese al livello successivo, dovrai imparare a pensare fuori dagli schemi.

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