Bentornato al Business English Pod per la lezione di oggi su Collocazioni inglesi related to implementing a plan.
In affari, good planning is important, whether you’re talking about a long-term strategy or a short-term project. But a plan itself means nothing without action. It’s not what you decide to do that matters, but what you actually do. And what you actually do with a plan is called “implementation.” Implementing a plan is all about deciding who will do what, and when they will do it.
In questa lezione, we’ll listen in on a meeting about how to implement a marketing plan. Durante la discussione, you’ll hear lots of useful expressions that we call “collocations.” A collocation is a natural combination or group of words. Per esempio, I’ve already used the collocation “to implement a plan.” We don’t say “do a plan” or “activate a plan.” The natural expression is “to implement a plan.”
Native speakers use collocations like this automatically, and you can learn to use them as well. Studiando Collocazioni inglesi, migliorerai il tuo vocabolario e sembrerai più fluente. Mentre ascolti la finestra di dialogo, prova a scegliere alcune di queste collocazioni e ne discuteremo più avanti nel debriefing.
Nella finestra di dialogo, we’ll hear Carlos, Viv, Byron, and Marion. The small company they work for has just had a new marketing plan developed by a consulting company. Now they are meeting to figure out how to implement the plan.
1. Carlos asks for volunteers on one aspect of the plan. What exactly does he want the volunteers to do?
2. As there’s lot to do on the website, what does Byron need to do as the lead?
3. What is Carlos going to do in three weeks time?
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