أفضل الممارسات البيئية 325 – تطوير الاعمال 1: التواصل مع العملاء

اللغة الإنجليزية للمبيعات - أفضل الممارسات البيئية 325 تطوير الاعمال 1

مرحبًا بك مرة أخرى في اللغة الإنجليزية للأعمال لدرس اليوم how to talk with customers in English. Potential customers, هذا هو.

If you work in sales or business development, a big part of your job is meeting new people in search of new customers. That might include cold-calling, where you phone someone at work or drop by their office. But often this kind of networking takes place at events, like conferences, forums, and pretty much anywhere else you have a lot of people in one place.

At these events, you don’t usually begin a conversation talking about business. في حين أن, you talk about the weather, or sports, or other non-work topics. This is where socializing in English and doing business in English are closely connected. You’ve got to break the ice socially before you introduce your company, the work that you do, and other clients. And then you’ve got to lead into talking about the customer’s needs and asking to follow up at a later time. The trick is doing this naturally.

في حوار اليوم, سنسمع نيك, الذي يعمل في تطوير الأعمال لشركة استشارات الموارد البشرية. Nick is at a dinner event during a big HR conference. He is seated at a table with Andria. Nick clearly demonstrates how an English sales conversation works, as he identifies Andria as a potential customer.

أسئلة الاستماع

1. How does Nick introduce his company?
2. What do Nick’s company and Andria’s company have in common?
3. What does Nick ask to identify a gap in Andria’s HR strategy?

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أفضل الممارسات البيئية 318 – التنشئة الاجتماعية للأعمال: التحقق من العملاء (2)

اللغة الإنجليزية للأعمال 318 درس - Socializing with Clients in English 2

مرحبًا بك مرة أخرى في Business English Pod للحصول على درس اليوم socializing in English with your clients on the phone.

There’s an old saying that you should never mix business and pleasure. وبالتأكيد, it might not be a good idea to get too close to your customers and clients. But if you are all business, and you shy away from anything personal, you’ll seem cold. And people won’t connect with you.

في النهاية, you have to find the right balance. You want to be personable, but not nosy. You want to be friendly, but not pushy. And you have to take your time. A conversation with a new customer will be naturally more formal than with an established one. That’s true not only in person, but on the phone as well.

في درسنا الأخير, we learned about paying a visit to a client’s office. اليوم, we’ll look at checking in with a client by phone. كما ستسمع, we often make friendly conversation at the beginning of the call, and you might find yourself showing understanding of a client’s personal situation. But eventually you’ll want to switch from the personal to business. And once you’re talking business, you might mention personal connections, gauge needs, and discuss developments in your industry. This is all part of maintaining and building a relationship with your client.

في حوار اليوم, we’ll rejoin Markus, an account manager for a company that sells servers. Markus is calling up a client named Jana. He wants to check in with her, find out how she’s doing, and see if she needs anything. And you’ll hear him strike a balance between business and personal issues.

أسئلة الاستماع

1. Jana mentions a personal issue at the start of the conversation. ما هذا?
2. When Markus switches from personal matters to business, what topic does he mention?
3. How does Markus ask Jana about their server needs?

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أفضل الممارسات البيئية 317 – التنشئة الاجتماعية للأعمال: التحقق من العملاء (1)

اللغة الإنجليزية للأعمال 317 - English for Socializing with Clients 1

مرحبًا بك مرة أخرى في Business English Pod للحصول على درس اليوم socializing in English with your clients.

Business is all about relationships. And the stronger your relationships are, especially with customers or clients, the more successful you’ll be. This is why we call up our customers or drop by their office. Sometimes we’ve got important business to take care of, but sometimes all we need to do is say hello and check in.

في الحقيقة, visiting with clients often sounds like a chat between friends. We might talk about sports, about family, about travel, or about mutual friends. بالتاكيد, it takes a while to get to this level with a customer. But once we’re there, our conversations are likely to be an interesting mix of the personal and professional.

Bouncing between these two modes naturally is the secret to the client visit. You might find yourself starting out by introducing some interesting piece of news. في مرحلة ما, you may want to gauge the client’s satisfaction with your products or services. And the conversation may also turn naturally to gossiping about the competition. If a client needs a decision or information, you may have to promise to check back on it. وأخيرًا, you might want to make a social invitation, and move the relationship-building out of the office.

في حوار اليوم, we’ll hear Markus, who works as an account manager for a company that sells computer servers. He is visiting the offices of one of his clients, a large Internet service provider. We’ll hear Markus chatting with Jose, his main client contact, and Tricia, another manager.

أسئلة الاستماع

1. What news does Markus deliver to Jose?
2. What does Markus say about his company’s competitor?
3. What does Markus offer to do next Friday?

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925 حصة انجليزي 15 – كيف تتحدث عن عائلتك

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في اليوم 925 حصة انجليزي, we’re going to learn how to talk about your family in English.

في الاعمال, and in life, everything is about relationships. And to build relationships, we often talk about our background and our personal life. بالتاكيد, you can’t get too personal, but family is a topic that everyone loves to discuss. For most people, family is the reason they work so hard in the first place!

925 الإنجليزية is a new series of English lessons for beginners. 925 English lessons focus on English expressions that you can use in work and business. كل 925 English lesson features English phrases and expressions you can use in different situations and tips on why and how we use them in اللغة الإنجليزية للأعمال.

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مهارات 360 – الحصول على أقصى استفادة من المؤتمر (جزء 2)

مهارات اللغة الإنجليزية للأعمال 360 - المؤتمرات 2

أهلا بكم من جديد في مهارات 360 لدرس اليوم حول تحقيق أقصى استفادة من المؤتمر.

يرى بعض الناس أن المؤتمرات هي وسيلة للابتعاد عن المكتب لبضعة أيام وأخذ قسط من الراحة. وبالتأكيد, من المفيد التراجع عن المشكلات اليومية وتعلم شيء ما, أو التفكير في عملك وعملك. ولكن إذا كنت تريد حقًا تحقيق أقصى استفادة من المؤتمر, يجب أن تنظر إليها على أنها أكثر من مجرد فرصة تعليمية. انا اعني, إذا كان لديك المئات أو حتى الآلاف من الأشخاص في مكان واحد يتطلعون إلى التواصل مع الآخرين, إنها فرصة ذهبية للتواصل.

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