最佳实践 371 – 初创企业英语 5: Demonstrating Leadership

初创企业英语 5 - 最佳实践 371 - Demonstrating Leadership

欢迎回到 商务英语 播客今天的课程 English for startups and demonstrating leadership.

In the early stages, startup companies are built on the ideas and energy of their founders. These are often smart, creative people with great technical knowledge and skills. And this creativity and technical know-how is crucial to bringing great ideas to life.

But very quickly, a startup becomes more than just one or two individuals. As it grows, it becomes a team of people. And as it changes, or pivots, the original founders need more than just creativity and technical skills. They need to be able to lead their team with passion.

Leading a team might not come naturally to every founder. Or to any manager in any type of company, tech startup or not. But you can learn and practice the skills of a being a great leader.

对于初学者, you’ll want to know how to be positive and show compassion for your team members. Taking care of your team will also involve responding decisively to needs. And people are depending on you to show them the vision behind all the hard work, and to underline the shared purpose of everyone on the team.

在今天的对话中, we’ll listen to a startup founder named Quinn, who has recently pivoted his online payments company to focus on business customers. He’s talking with lead developer Jill, and a new marketing manager named Colin. To execute this pivot well, Quinn will have to call on all his leadership abilities to guide his team to success.


1. How does Quinn set a positive tone at the start of the conversation?
2. What is the big vision, or change, the company wants to make?
3. How does Quinn respond to Jill’s request for help with infrastructure needs?

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最佳实践 370 – 初创企业英语 4: Discussing a Pivot

初创企业英语 - 最佳实践 370 - Discussing a Pivot

欢迎回到 商务英语 播客今天的课程 English for startups and discussing a pivot.

There are lots of business ideas and tech innovations that sound like good ideas. But the real test of an idea is the marketplace. People might like your idea, but will they buy it? Will enough people buy it to make the business viable? Even if you’ve done your market research, sometimes consumer feedback tells you it just won’t work.

This happens all the time with startups. And the smart ones don’t keep throwing good money after bad. Nor do they give up altogether. 代替, they pivot. When you pivot, you shift your business model or strategy based on the feedback you get from the market. That’s how Odeo, a podcasting platform, became Twitter. And that’s how YouTube gave up on video-dating and became a massively popular video-sharing site.

Pivoting well isn’t easy. It takes some tough conversations about new goals for the company and new needs. And one of the toughest aspects of the pivot is sacrificing some of your old ideas. You also have to remember it’s not just about you and your ideas. When you pivot, you need to consider your team and your investors as well.

在今天的对话中, we’ll listen to a conversation between a young entrepreneur named Quinn and his mentor, Kira. Quinn has been working hard to get his online payments business going. Now he sees that it would be wise to pivot his focus from individual consumers to business customers.


1. What does Quinn say is the company’s most pressing need?
2. What is the old idea that Quinn needs to sacrifice to pivot his business?
3. What does Quinn say his investors need to understand?

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技能 360 – 适应变化 (部分 2)

商务英语技能 360 - 适应变化 (2)

Welcome back to the 商务英语技能 360 podcast for today’s lesson on how to adapt to an ever-changing world.

Our world has been undergoing massive changes. And it’s not just the global pandemic that has wreaked havoc on the economy. There’s political turmoil, rapidly evolving technology, 气候变化, and calls for greater social justice. Our work and workplaces look and feel different because of this. There’s less travel, increased automation, more remote work, and moves toward greater equity and inclusion.

Nobody’s untouched by these changes. But not everybody is equally adept at dealing with them. 现在, more than ever, we need to learn to accept, if not embrace, volatility, uncertainty and ambiguity. If you’re waiting for the world to go back to the way it was in 2019, you’re going to be sorely disappointed.

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技能 360 – 适应变化 (部分 1)

商务英语技能 360 - 适应变化 (1)

Welcome back to the 商务英语技能 360 今天的课程播客,关于适应变化.

您可能已经听说“变化是唯一不变的,”的意思是什么都不会保持不变. 这很容易说, 但并不总是容易应对. 我们许多人都喜欢确定性和稳定性. 我们感到舒适,我们希望保持这种状态. 但是感到舒适并不意味着自满, 特别是在当今世界.

变革并非总是以相同的速度发生. 这些日子, 变化似乎太快了. COVID-19大流行带来了新的不确定性并加速了某些趋势, 像是转向远程工作. 许多行业遭受重创. 人们对“枢轴”一词感到厌倦的事实仅说明了变革的步伐是如何加速的.

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最佳实践 369 – 方案规划 3: 讨论战略对策

最佳实践 369 - 场景规划会议English 3: 讨论战略对策

欢迎回到Business English Pod,参加今天的课程,讨论在方案规划期间的战略应对 用英语开会.

无法准确预测未来. 但这并不意味着我们不应该尝试. 毕竟, 我们不创造 商业策略 仅基于当今的现实. 我们需要考虑将会发生或可能发生的事情以及如何应对这些可能发生的事件.

因此,如果我们完成了 布置未来方案, 那我们如何精确地计划我们的战略对策? 开始, 您需要选择总体战略态势. 您要在行业中处于领先地位吗? 还是您会坐下来对发生的事情做出回应?

您的战略态势部分取决于未来事件的可能影响以及您对战略的选择. 您需要讨论这些影响,以便从几种可能性中选择最佳的行动方案. 因此,这意味着您将大量讨论替代策略.

在战略规划中, 我们经常说你可以拥有任何你想要的东西, 但是你没有想要的一切. 为此原因, 您将不得不要求您的团队确定优先级, 或决定最重要的策略. 并做出有关优先级的决定, 您需要讨论不同动作的假设结果.

在今天的对话中, 我们将重新参加大型零售公司的高管会议. 格温常驻美国总部. 她正在与娜塔莎(Natasha)和丹尼尔(Daniel)讨论策略, 负责公司在另一个国家的业务的人. 该小组正在讨论针对他们已经制定的未来方案的战略对策.


1. 丹尼尔建议他们在较大的城市门店采取什么策略?
2. Natasha建议什么,而不是大刀阔斧地运作?
3. 格温说的话可能是他们正在讨论的变更的最终结果?

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