BEP 142 – Presentations: SWOT分析 2

这是关于呈现 SWOT 分析的两部分商务英语播客系列中的第二部分.

SWOT 分析是一种帮助公司了解其优势和劣势的工具, 同时牢记他们面临的机遇和威胁. 通过这种方式, 公司可以查看影响其成功的内部和外部因素. 这些信息可以以多种方式使用, 比如项目策划, 危机管理, 和竞争分析.

在最后一集中, 特里, 谁在一家成长中的会计师事务所工作, 开始为苏珊做演讲, 新聘用的营销经理. Terry 很随意地介绍了他的 SWOT 分析, 作为与苏珊的一对一讨论. 他介绍了公司的一些优势和劣势, 影响企业成长的内部因素.

In this episode, Terry 将介绍公司面临的机遇和威胁. 这些是在制定新的营销策略之前需要考虑的外部力量. As the dialog starts, 苏珊回应特里关于公司优势和劣势的介绍, 随着特里开始讨论机会.

听力问题:

1) 针对当前的经济形势,当地政府做了哪些工作??
2) 谁负责公司的税务咨询部门?
3) Terry 认为什么对 Susan 的营销活动很重要?

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BEP 141 – Presentations: SWOT分析 1

在本商务英语Pod课程中, we start the first in a 2-part series on presenting a SWOT analysis.

A SWOT analysis is a simple but powerful framework for analyzing your company’s strengths and weaknessesthese are internal to the companyas well as the opportunities and threats you face outside the company. This analysis helps you focus on your strengths, minimize threats, and take the greatest possible advantage of opportunities available to you.

在今天的课程中, we’ll focus on the first two stages of a SWOT: strengths and weaknesses. We’ll practice language for providing an overview, introducing your main strength, maximizing positive aspects, and acknowledging and introducing a weakness.

We’ll be listening to Terry, a partner at a growing firm of accountants, talking to Susan, the company’s newly hired marketing manager. Terry needs to brief Susan about the company and SWOT is a quick and easy-to-understand framework for giving a quick overview of a company and its position.

听力问题

1) What is the main source of business for the company?
2) What is the main strength identified by Terry?
3) What weaknesses does Terry mention?

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BVP 03 商业词汇 – 办公室主管

Today’s podcast continues our series on business vocabulary, with a special focus on collocations or word partnerships. By focusing on words that are commonly used together you can improve your vocabulary and also your ability to understand your English-speaking colleagues.

When you think ofoffice administration”, what are the first things that come to mind? They might be things like paperwork, 备案, copying, and other boring and repetitive tasks. Most people probably don’t think of an office manager’s job as a crucial service that supports the successful running of a company and, 所以, its ability to make money.

出色地, today we’re about to meet Thomas, who’s going to tell us about the role he plays as office manager at the Mexican subsidiary of a multinational chemical company.

听力问题

1) How does Thomas summarize his role as Office Manager?
2) What characteristics does Thomas list as important qualities of an office manager?
3) According to Thomas, what is a common misunderstanding about the best way for an office manager to do his job?

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BEP 97 – 谈论经济

在本商务英语播客课程中, 我们将研究一些短语和词汇,您可以用来讨论经济和经济问题, 包括发声和使人安心.

我们谨就最近在四川发生的地震向中国听众表达我们的同情和支持,并希望灾区人们能尽快从地震中恢复过来。

没有达成协议, 没有合同签订, 两个人或两个公司之间没有生意可做. 一切都发生在本地关系网络的背景下, 区域性, 和全球规模. 这些价格和生产的关系形成了所谓的 “经济。” 学习经济的人 – 经济学家 – 喜欢指出, for example, 巴西大豆价格会影响中国肉类价格. 这也难怪, 然后, 各地商人最喜欢的活动都在谈论经济. 只有了解我们开展业务的经济环境,我们才能在其中有效运作.

今天的对话在Kendal Marcus举行, 高档服装和配饰的全球零售商. 零售商将商品出售给最终客户; 配件是指诸如珠宝和皮带之类的东西 “配饰” 服装. 在上海旅行中, 马丁, Kendal's的副总裁, 正在访问Tony Wu, 中国区经理.

听力问题:

1) 马丁为什么要来中国?
2) 托尼对经济前景是否乐观, 那是未来, 在中国?
3) 马丁有什么样的担忧?
4) 托尼如何向他保证?

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BEP 95 – 沟通: 解决冲突 (2)

This is the second in a two-part Business English Podcast lesson on resolving conflict, in which we’ve been focusing on solving everyday disagreements in the office. Ben, a new training specialist at a manufacturing company, feels that he is doing an unfair share (那是, too much) of the work in his department. Gerry, Ben’s manager, talks with him to solve the problem.

In the first episode, we studied how Gerry opened the discussion in an informal, non-threatening way, and we looked at how he listened actively to Ben to win his trust.

In this episode, we’ll pay attention to how Gerry and Ben work together to come up with a solution. In particular, we’ll focus on how they state common goals, raise concerns, and agree action.

Where we left off last time, Gerry had just asked a question to resolve the conflict: Gerry wants to know what Ben would suggest doing to fix the situation.

听力问题

1) What solution does Ben propose?
2) In which area does Ben feel he could make a real contribution?
3) What action do Ben and Gerry agree on?

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