说一口流利的话不只是说正确. 这是关于选择有影响力的词语, 以及影响人们的思想和感受. 如果您学习优秀演讲者的习惯, 您会听到他们有效地使用强调. A great speaker won’t just say he “recommends” something. 代替, he might say he “strongly recommends” something. That word “strongly” triples the impact.
But how would you know that we say “strongly recommend” and not “heavily recommend” or “deeply recommend?” Well, “strongly recommend” is the natural combination of words that native speakers use. 这些自然的单词组合称为搭配. 搭配只是母语人士通常一起使用的两个或多个单词. 您可以学习强调的搭配,听起来更自然,并增强您所说内容的影响力.
欢迎回到Business English Pod,今天的课程 商务英语搭配used to emphasize a point.
If you want to make an impact when you speak, you need to learn the importance of emphasis. 我的意思是, if sales increased, that’s great. But what if they increased a lot? Or you might be concerned about something, but what if you’re very concerned? “A lot” and “very” are used for emphasis. But you don’t want to only use “a lot” and “very.” If you use any word or expression too much, it will lose its impact.
在本课中, we’ll listen to the end of a presentation about the financial performance of an airline. The speaker is talking about what the company can expect to see in the coming year. And during the presentation, as well as during the question and answer session, the speakers give emphasis to their ideas using “collocations.”
A collocation is just a pair or group of words that go together naturally. 例如, instead of saying something “increased a lot,” you can say it “increased sharply.” The words “increase” and “sharply” often go together. And if you want to say you are “very concerned,” you can say “deeply concerned.” That’s a natural way of emphasizing the idea of being “concerned.”
Native speakers use these word combinations naturally. And if you want to sound natural, it’s a good idea to learn these collocations. 当您听对话时, try to pick out some of these collocations, 我们稍后会在汇报中讨论它们.
在对话框中, we’ll hear Leo, the presenter, talking about some of the key financial indicators the airline uses to track its performance. We’ll also hear two managers, Rita and Mike, ask questions at the end of the presentation.
听力问题
1. What does Leo say the company has achieved in terms of costs? 2. How does Rita feel about the positive attitude concerning profits? 3. What does Leo say about non-fuel cost growth in their company, compared to other companies?
Everyone knows that you have to plan for the future. But many “plans” are only that: they are just plans. But a plan is only useful if it leads to action. 要么, as a wise man once said: a plan without action is a dream wasted. In order to not waste that dream, we need to implement the plans we create.
在今天的课程中, we’ll hear a discussion about how to implement a marketing plan. And you’ll hear lots of common expressions we use when talking about implementation. These expressions are called “collocations,” which just means a set of words that usually go together. 例如, have you heard the expression “put something into action?” That’s a common collocation that means “to implement.” We don’t say “make something into action” or “activate something.” It’s always “put something into action.”
You can learn these natural combinations of words used by native speakers. Studying英语搭配will help you sound more natural and expand your active vocabulary. 当您收听今天的对话时, try to catch some of these collocations, and we’ll go over them later in the debrief.
在对话框中, we’ll rejoin Carlos, Viv, Byron, and Marion, who are discussing how to implement a marketing plan. In the last lesson, they talked about some of their online marketing activities. 今天, they’re going to talk about some other parts of the plan, including the timeline.
听力问题
1. Why does Carlos mention that Marion is a strong writer? 2. What does Carlos say about the importance of the CRM? 3. What does Viv think about the timeline on the CRM activities?