BEP 142 – Presentations: SWOT分析 2

这是关于呈现 SWOT 分析的两部分商务英语播客系列中的第二部分.

SWOT 分析是一种帮助公司了解其优势和劣势的工具, 同时牢记他们面临的机遇和威胁. In this way, 公司可以查看影响其成功的内部和外部因素. 这些信息可以以多种方式使用, 比如项目策划, 危机管理, 和竞争分析.

In the last episode, 特里, 谁在一家成长中的会计师事务所工作, 开始为苏珊做演讲, 新聘用的营销经理. Terry 很随意地介绍了他的 SWOT 分析, 作为与苏珊的一对一讨论. 他介绍了公司的一些优势和劣势, 影响企业成长的内部因素.

In this episode, Terry 将介绍公司面临的机遇和威胁. 这些是在制定新的营销策略之前需要考虑的外部力量. 对话框开始时, 苏珊回应特里关于公司优势和劣势的介绍, 随着特里开始讨论机会.

Listening Questions:

1) 针对当前的经济形势,当地政府做了哪些工作??
2) 谁负责公司的税务咨询部门?
3) Terry 认为什么对 Susan 的营销活动很重要?

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5 thoughts on “BEP 142 – Presentations: SWOT Analysis 2

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  4. @Quoc,
    A complete transcript (study notes) for each podcast is available to premium members. These are provided in PDF format and can be downloaded by members using theStudy Noteslink at the bottom of each podcast page.


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