這是關於呈現 SWOT 分析的兩部分商務英語播客系列中的第二部分.
SWOT 分析是一種幫助公司了解其優勢和劣勢的工具, 同時牢記他們面臨的機遇和威脅. 這樣, 公司可以查看影響其成功的內部和外部因素. 這些信息可以以多種方式使用, 比如項目策劃, 危機管理, 和競爭分析.
In the last episode, 特里, 誰在一家成長中的會計師事務所工作, 開始為蘇珊做演講, 新聘用的營銷經理. Terry 很隨意地介紹了他的 SWOT 分析, 作為與蘇珊的一對一討論. 他介紹了公司的一些優勢和劣勢, 影響企業成長的內部因素.
在這一集, Terry 將介紹公司面臨的機遇和威脅. 這些是在製定新的營銷策略之前需要考慮的外部力量. 對話框開始時, 蘇珊回應特里關於公司優勢和劣勢的介紹, 隨著特里開始討論機會.
聽力問題:
1) 針對當前的經濟形勢，當地政府做了哪些工作?
2) 誰負責公司的稅務諮詢部門?
3) Terry 認為什麼對 Susan 的營銷活動很重要?
Download: Podcast MP3
在本商務英語Pod課程中, we start the first in a 2-part series on presenting a SWOT analysis.
A SWOT analysis is a simple but powerful framework for analyzing your company’s strengths and weaknesses – these are internal to the company – as well as the opportunities and threats you face outside the company. This analysis helps you focus on your strengths, minimize threats, and take the greatest possible advantage of opportunities available to you.
在今天的課程中, we’ll focus on the first two stages of a SWOT: strengths and weaknesses. We’ll practice language for providing an overview, introducing your main strength, maximizing positive aspects, and acknowledging and introducing a weakness.
We’ll be listening to Terry, a partner at a growing firm of accountants, talking to Susan, the company’s newly hired marketing manager. Terry needs to brief Susan about the company and SWOT is a quick and easy-to-understand framework for giving a quick overview of a company and its position.
聽力問題
1) What is the main source of business for the company?
2) What is the main strength identified by Terry?
3) What weaknesses does Terry mention?
Download: Podcast MP3
Today’s podcast continues our series on business vocabulary, with a special focus on collocations or word partnerships. By focusing on words that are commonly used together you can improve your vocabulary and also your ability to understand your English-speaking colleagues.
當你想到 “office administration”, what are the first things that come to mind? They might be things like paperwork, 備案, copying, and other boring and repetitive tasks. Most people probably don’t think of an office manager’s job as a crucial service that supports the successful running of a company and, 所以, its ability to make money.
出色地, today we’re about to meet Thomas, who’s going to tell us about the role he plays as office manager at the Mexican subsidiary of a multinational chemical company.
聽力問題
1) How does Thomas summarize his role as Office Manager?
2) What characteristics does Thomas list as important qualities of an office manager?
3) According to Thomas, what is a common misunderstanding about the best way for an office manager to do his job?
Download: Podcast MP3
In this Business English Podcast lesson, we’ll be studying some phrases and vocabulary that you can use to discuss the economy and economic issues, including voicing and reassuring concerns.
我们谨就最近在四川发生的地震向中国听众表达我们的同情和支持，并希望灾区人们能尽快从地震中恢复过来。
No deal gets made, no contract gets signed, no business gets done just between two people or two companies. Everything occurs against the background of networks of relationships on the local, regional, and global scales. These relationships of price and production form what’s called “the economy.” People who study the economy – economists – like to point out, for example, that the price of soybeans in Brazil can affect the price of meat in China. It’s no wonder, then, that a favorite activity of business people everywhere is talking about the economy. Only by understanding the economic environment in which we do business can we operate effectively in it.
The dialog today takes place at Kendal Marcus, a global retailer of up market clothing and accessories. A retailer sells goods to the end customer; accessories are things like jewelry and belts which go along with or “accessorize” clothing. During a trip to Shanghai, 馬丁, a VP at Kendal’s, is visiting Tony Wu, country manager for China.
聽力問題:
1) Why has Martin come to China?
2) Is Tony optimistic about the economic outlook, that is the future, in China?
3) What kind of concerns does Martin have?
4) How does Tony reassure him?
Download: Podcast MP3
This is the second in a two-part Business English Podcast lesson on resolving conflict, in which we’ve been focusing on solving everyday disagreements in the office. Ben, a new training specialist at a manufacturing company, feels that he is doing an unfair share (that is, too much) of the work in his department. Gerry, Ben’s manager, talks with him to solve the problem.
In the first episode, we studied how Gerry opened the discussion in an informal, non-threatening way, and we looked at how he listened actively to Ben to win his trust.
在這一集, we’ll pay attention to how Gerry and Ben work together to come up with a solution. In particular, we’ll focus on how they state common goals, raise concerns, and agree action.
Where we left off last time, Gerry had just asked a question to resolve the conflict: Gerry wants to know what Ben would suggest doing to fix the situation.
聽力問題
1) What solution does Ben propose?
2) In which area does Ben feel he could make a real contribution?
3) What action do Ben and Gerry agree on?
Download: Podcast MP3
