Inglês para Vendas | Inglês de vendas | Business English Pod

BEP 325 – Desenvolvimento de negócios 1: Networking com clientes

Inglês de negócios, Vendas, Socializando / Junho 2, 2018

Bem-vindo de volta ao Business English Pod para a lição de hoje sobre how to talk with customers in English. Potential customers, isso é.

If you work in sales or business development, a big part of your job is meeting new people in search of new customers. That might include cold-calling, where you phone someone at work or drop by their office. But often this kind of networking takes place at events, like conferences, forums, and pretty much anywhere else you have a lot of people in one place.

At these events, you don’t usually begin a conversation talking about business. Em vez de, you talk about the weather, or sports, or other non-work topics. This is where socializar em inglês and doing business in English are closely connected. You’ve got to break the ice socially before you introduce your company, the work that you do, and other clients. And then you’ve got to lead into talking about the customer’s needs and asking to follow up at a later time. The trick is doing this naturally.

No diálogo de hoje, vamos ouvir Nick, que trabalha no desenvolvimento de negócios para uma empresa de consultoria de RH. Nick is at a dinner event during a big HR conference. He is seated at a table with Andria. Nick clearly demonstrates how an English sales conversation works, as he identifies Andria as a potential customer.

Perguntas de escuta

1. How does Nick introduce his company?
2. What do Nick’s company and Andria’s company have in common?
3. What does Nick ask to identify a gap in Andria’s HR strategy?

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BEP 299 – Inglês de vendas 6: Acompanhamento pós-venda

Inglês de negócios, Vendas / Fevereiro 4, 2017

Bem-vindo de volta ao Pod de Inglês para Negócios para a lição de hoje sobre como acompanhar um cliente após um venda em ingles.

À venda, seu trabalho não termina quando o cliente concorda em comprar o que você está vendendo. Bons vendedores entendem a importância do acompanhamento, de certificar-se de que o cliente está satisfeito, e de ajudá-los a entender seu novo produto ou serviço. Afinal, clientes felizes continuam a ser clientes, e vender mais para clientes existentes é mais fácil do que encontrar novos.

Como exatamente você garante que os clientes fiquem satisfeitos? Por uma coisa, você pode precisar reassegurá-los de que o que você vendeu é a solução certa. Eles podem se preocupar com qualidade ou confiabilidade, e é seu trabalho dizer-lhes claramente que não têm nada com que se preocupar.

Mas às vezes um cliente tem um problema com seu produto, um problema que você precisa resolver. Nesse caso, é importante afirmar com segurança que eles terão uma solução rápida. Além desses tipos de preocupações, é muito útil se você puder mostrar ao cliente como seu produto funciona usando uma linguagem clara. Você também pode fornecer dicas extras para melhorar sua experiência com o produto. E finalmente, frequentemente discutimos coisas que o cliente não deve fazer ao usar o produto.

No diálogo de hoje, vamos ouvir uma conversa pós-venda de acompanhamento entre Aaron, Eva, e Dave. Eva é a gerente de um hotel com um novo café, Barra, e restaurante. Aaron acaba de vender refrigeradores para o café e bar. E Dave é um empreiteiro que trabalha nas reformas do hotel. Aaron está conversando com Eva e Dave para ter certeza de que tudo correu bem com a instalação dos coolers.

Perguntas de escuta

1. What does Aaron promise when Dave points out that there is a “kick plate” missing?
2. Que dica especial Aaron dá sobre a limpeza das vitrines?
3. Que expressão Aaron usa para alertar Eva contra forçar a porta de vidro abrir muito?

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BEP 298 – Inglês de vendas 5: Lidar com contratempos

Inglês de negócios, Vendas / Janeiro 28, 2017

Welcome back to Business English Pod for today’s lesson on dealing with setbacks near the end of the sales process.

Working in sales can be really tough. Sometimes you put a lot of hard work into the process but still things don’t work out the way you want. You might understand your customer’s needs and propose a great solution. But still, some customers might not see the value of what you’re offering.

Em alguns casos, that means they decide not to buy what you’re selling. Em outros, it means they don’t completely accept your price or terms. Seja qual for o caso, you’ll need to be prepared to deal with these kinds of setbacks. Afinal, a good salesperson is not just a good talker, they can adapt and face challenges with confidence.

One part of dealing with setbacks is responding to the bad news with understanding and a positive attitude. Tell the customer you understand their concerns and let them know you’re still interested in doing business in the future. And you should be careful not to use language that shows disappointment or frustration.

If you have to negotiate on the price or terms, you need to proceed carefully. Sometimes you might agree with hesitation, making sure to tell the customer why something might be difficult. And sometimes you’ll need to stay firm, while remaining polite and friendly. It’s also a good idea to know the language we use to offer something, such as little extras that will make the customer happy. E finalmente, at this point in the sales process, you will often have to discuss or make suggestions about the schedule and timelines.

No diálogo de hoje, we’ll rejoin Aaron, who works in sales for a commercial refrigeration company. Aaron has been trying to sell cooling systems to a hotel undergoing remodeling. He has offered some great solutions and overcome some obstacles, and now he’s about to hear the customer’s decision. Aaron is talking on the phone with Eva, the hotel manager.

Perguntas de escuta

1. How does Aaron respond when he first hears Eva’s decision?
2. What does Aaron emphasize about the deli cases in response to Eva’s concerns about the price?
3. What extra does Aaron offer to Eva to help push her to accept the price?

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BEP 288 – Inglês de vendas 4: Lidando com Dúvidas

Avançado, Inglês de negócios, Vendas / Poderia 29, 2016

Welcome back to Business English Pod for today’s lesson on dealing with a customer’s doubts about a proposed solution during the sales process.

Customers rarely agree to buy after an initial pitch. Sales typically involves a lot more work than just the initial approach. You need to get to know the customer, understand their needs and offer them good solutions. And somewhere along the way, you’ll have to deal with their questions and doubts. Afinal, people want to be sure they’re making the right choice, and that they’re spending their money wisely. And even when you’ve shown them all the right reasons to buy from you, they might still be on the fence. So what can you do?

Bem, there are a few useful techniques that can help you deal with a customer’s doubts. We can ask about reasons, and propose solutions. We can also relieve their fears and anticipate their concerns. E finalmente, we can show them why the other alternatives are not good choices. Na lição de hoje, we’ll learn how to use these techniques.

Na caixa de diálogo, we’ll rejoin Aaron, a salesman at a commercial refrigeration company. He’s been talking with a hotel about providing cooling systems for their restaurant and bar. Aaron has taken the time to get to know his customer, and he’s submitted a proposal that he thinks matches their needs. But now the customer has some doubts. Besides Aaron, you’ll hear Eva, the hotel manager, and William, the contractor who’s renovating the hotel.

Perguntas de escuta

1. What is Aaron’s solution to Eva’s first concern?
2. What other concern of Eva’s is Aaron able to guess?
3. Why does Aaron think that not choosing his solution for the freezer is a bad idea?

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BEP 287 – Inglês de vendas 3: Combinando uma solução às necessidades

Avançado, Inglês de negócios, Vendas / Poderia 22, 2016

Welcome back to Business English Pod for today’s lesson on matching solutions to customers’ needs during the sales process.

Have you ever been frustrated by a salesperson who tried to sell you something you didn’t need? Sim, we all have! And so if you’re the one doing the selling, remember that a one-size-fits-all approach isn’t likely to work. Em vez de, you need to build a relationship and learn about your customer’s needs. Only then can you provide the right solution.

In our last two lessons on the sales process, we looked at how to make your initial approach e understand the customer’s needs. Então nesta lição, we’ll look at the next step in the process: matching a solution to those needs.

There are several techniques we can use to offer a solution to a customer. We can warn them against doing things a certain way. Isso é, we can advise them against solutions that don’t match their needs. We can also emphasize cost benefits or quality, and ask hypothetical questions in order to persuade them. E finalmente, once we’ve used these techniques, we can finish by summarizing agreement.

No diálogo de hoje, we’ll rejoin Aaron, a salesperson with a commercial refrigeration company. He has been talking to customers at a new hotel who need equipment for their bar and restaurant. Aaron has visited the hotel to meet them and talk about their needs. Now Aaron is putting together a proposal, and he calls the hotel manager, Eva, to talk about some of his proposed solutions.

Perguntas de escuta

1. What does Aaron advise Eva against doing at the beginning of their conversation?
2. What point does Aaron emphasize when he recommends the Coil-Pro unit?
3. No final da conversa, how does Aaron introduce his summary of their discussion?

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