Today we have a Business English News story on a recent study by several universities that looks into the ”˜selling power’ or influence – of celebrities. Celebrity is another word for famous person, such as a movie or sports star.
The vocabulary we discuss in this podcast expands on the marketing terms we covered in Video Vocab 04.
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Questo episodio di Video Vocab di Business English Pod introduce 10 usato comunemente Vocabolario inglese commerciale termini relativi a Inglese per il marketing:
Marketing, Pubblicità, Marca, Lanciare, Consumatore, Ricerca di mercato, Identità aziendale, Pubbliche relazioni o PR, Posizione e campagna.
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Questo episodio di Video Vocab di Business English Pod introduce 10 parole inglesi comunemente usate relative al economia:
Regolare, Moneta, Tasso d'interesse, Tasso di cambio, Politica monetaria, Banca centrale, Fluttuare, Ipotizzare, Inflazione & Punto base.
Video Vocab è un videocast regolare con parole e termini utili in inglese commerciale. Puoi utilizzare Video Vocab per espandere il tuo vocabolario di inglese commerciale ed esercitarti nella pronuncia. Abbiamo rivisto il formato per includere tutte le parole in un video per renderlo più facile da scaricare e utilizzare, quindi facci sapere cosa ne pensi.
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Our Business English news story today is about the changes in management style taking place around the world.
After you listen to the story, we’ll explain some of the new English vocabulary and provide further examples of how they can be used.
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Oggi, more than ever business success requires intercultural awareness and effective cross cultural communication skills.
Working, incontro, dealing, entertaining, negotiating and corresponding with colleagues or clients from different cultures can be full of obstacles. One wrong movement or basic misunderstanding could ruin or delay months of work.
Understanding and appreciating intercultural differences promotes clearer communication, breaks down barriers, builds trust, strengthens relationships, opens business opportunities.
Follow this link for great tips on business etiquette, customs and protocol for doing business worldwide: www.executiveplanet.com
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