Questo podcast video introduce definizioni e collocazioni relative al diritto commerciale, Compreso: diritto contrattuale; diritto d'autore; diritti di proprietà intellettuale, arbitrato, causa; Citare in giudizio; litigare; attore; imputato; danni; insediamento; ingiunzione & fare appello.
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This is the second in our 3-part Video Vocab series on the law. Today we focus on the vocabulary used to describe the actions and people involved in a court case.
Vocabolario chiave:
Court case, prova, judge, jury, witness, imputato, innocent, guilty, plea, testify, deliberate, verdict, convict, sentence, fine & prison sentence.
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In questo episodio di Video Vocab esamineremo il vocabolario di base relativo alla legge. Questo è il primo di una serie in tre parti: parte 1 copre i termini legali di base, parte 2 esaminerà le parole relative a un caso giudiziario e parte 3 esaminerà il vocabolario relativo al diritto commerciale.
Vocabolario chiave:
1. Legge (civile, penale, contrarre, proprietà, fiducia, torto, costituzionale, amministrativo & internazionale)
2. Avvocato (AmE = avvocato, BrE = Solicitor)
3. Difesa
4. Accusa
5. Astuccio
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This is an enhanced version of the first intermediate Business English News podcast on Reebok’s new marketing campaign. Now you can view pictures and text related to the article on your computer or video iPod (you should also be able to see the images on most video MP3 players and phones).
To download a set of study notes for this podcast ‘right-click’ on this link, select save target and then choose which folder on your computer to save the file to.
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Today we’re introducing our first Business English News podcast for intermediate listeners. This will now be a regular show with new episodes each month. Most of the time, we’ll cover a similar topic to the current Advanced Business News podcast but the articles and vocabulary will be simplified to make them more suitable for intermediate learners.
The topic today is marketing and, in particular, Reebok’s new advertising campaign and slogan.
Vocabolario chiave:
1. to launch – to release a new product
2. Ad campaign – a campaign is an organized series of activities and Ad is short for advertising.
3. to motivate – to get people interested in something
4. take a swipe at something – take a hit at something or to make fun of something.
5. slogan – a short memorable phrase used to promote a product.
6. strategy – a plan or approach intended to achieve a major aim or goal.
7. compete – to try and win a game or to gain an advantage over somebody.
8. competitors – other companies that Reebok is competing against.
9. purportedly – to claim to do or say something.
10. ties to something – connessioni.
11. celebrity endorser – a famous person who publicly promotes a product.
This weekend we will also release an enhanced MP4 version of this podcast with text and pictures.
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