Video Vocab 05: Legge 2 – Casi giudiziari

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This is the second in our 3-part Video Vocab series on the law. Today we focus on the vocabulary used to describe the actions and people involved in a court case.

Vocabolario chiave:
Court case, prova, judge, jury, witness, imputato, innocent, guilty, plea, testify, deliberate, verdict, convict, sentence, fine & prison sentence.

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Video Vocab 04: Legge 1 – Vocabolario inglese legale di base

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In questo episodio di Video Vocab esamineremo il vocabolario di base relativo alla legge. Questo è il primo di una serie in tre parti: parte 1 copre i termini legali di base, parte 2 esaminerà le parole relative a un caso giudiziario e parte 3 esaminerà il vocabolario relativo al diritto commerciale.

Vocabolario chiave:
1. Legge (civile, penale, contrarre, proprietà, fiducia, torto, costituzionale, amministrativo & internazionale)
2. Avvocato (AmE = avvocato, BrE = Solicitor)
3. Difesa
4. Accusa
5. Astuccio

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Notizie di affari 09 (M4a migliorato) – Reebok lancia una campagna pubblicitaria

This is an enhanced version of the first intermediate Business English News podcast on Reebok’s new marketing campaign. Now you can view pictures and text related to the article on your computer or video iPod (you should also be able to see the images on most video MP3 players and phones).

To download a set of study notes for this podcast ‘right-clickon this link, select save target and then choose which folder on your computer to save the file to.

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Notizie di affari 09 – Reebok lancia una campagna pubblicitaria

Today we’re introducing our first Business English News podcast for intermediate listeners. This will now be a regular show with new episodes each month. Most of the time, we’ll cover a similar topic to the current Advanced Business News podcast but the articles and vocabulary will be simplified to make them more suitable for intermediate learners.

The topic today is marketing and, in particular, Reebok’s new advertising campaign and slogan.

Vocabolario chiave:
1. to launchto release a new product
2. Ad campaigna campaign is an organized series of activities and Ad is short for advertising.
3. to motivateto get people interested in something
4. take a swipe at somethingtake a hit at something or to make fun of something.
5. slogana short memorable phrase used to promote a product.
6. strategya plan or approach intended to achieve a major aim or goal.
7. competeto try and win a game or to gain an advantage over somebody.
8. competitorsother companies that Reebok is competing against.
9. purportedlyto claim to do or say something.
10. ties to something – connessioni.
11. celebrity endorsera famous person who publicly promotes a product.

This weekend we will also release an enhanced MP4 version of this podcast with text and pictures.

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Notizie di affari 08 – Celebrità che perdono l'appeal di marketing

Today we have a Business English News story on a recent study by several universities that looks into the ”˜selling poweror influenceof celebrities. Celebrity is another word for famous person, such as a movie or sports star.

The vocabulary we discuss in this podcast expands on the marketing terms we covered in Video Vocab 04.

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