VV 46 – English for Marketing: The 4 Ps of the Marketing Mix (2)

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In this Business English vocabulary lesson, we’re going to look at the marketing mix, which is made up of the four Ps of marketing: product, price, place and promotion. We’ll look at the idea of placement, which is all about a product’s market coverage and how it gets to market through logistics and a company’s distribution channels. The final P is promotion, or advertising, which may involve public relations and marketing campaigns, including in-store promotions.

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VV 45 – English for Marketing: The 4 Ps of the Marketing Mix (1)

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In this Business English vocabulary lesson, we’re going to look at the marketing mix, which is made up of the four Ps of marketing: product, price, place and promotion. First we’ll cover ideas related to the product, which includes differentiation and positioning. A company’s products must also reflect its branding. The second P is price, and we’ll look at ideas such as penetration pricing and loss leaders, as well as price points.

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VV 38 – Vocabolario inglese commerciale: Internet Marketing 2

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In this Vocabolario inglese commerciale lezione, esamineremo le attività relative al marketing dei motori di ricerca, o SEM.

Le aziende usano SEO, o ottimizzazione dei motori di ricerca, per migliorare la posizione SERP di una pagina web. Ciò comporta attività come la creazione di collegamenti e l'ottimizzazione sulla pagina, in cui gli inserzionisti utilizzano parole chiave per attirare i motori di ricerca. Gli approcci accettati alla SEO sono indicati come White Hat SEO e i tentativi di ingannare i motori di ricerca sono chiamati Black Hat SEO.

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VV 37 – Vocabolario inglese commerciale: Internet Marketing 1

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In this Video Vocab lezione, esaminiamo il vocabolario inglese relativo al marketing su Internet.

Uno degli approcci più comuni al marketing su Internet è PPC, o pubblicità pay per click, con annunci pubblicati su siti Web organizzati in reti di contenuti. Gli annunci sono venduti da CPC, o costo per clic, agli inserzionisti, che sperano in un CTR elevato, o percentuale di clic. Gli annunci sono collegati alle pagine di destinazione, intende incoraggiare i visitatori a fare una conversione. Per misurare l'efficacia, gli inserzionisti utilizzano software di analisi per determinare il CPA, o costo per acquisizione.

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BEP 207 – Inglese fieristico 4: Chiusura di un affare

Bentornato al Business English Pod per la lezione di oggi su doing business at a trade show.

If you’ve ever worked or attended a trade show, you know that there are a lot of people and companies competing for attention. And you can stand there all day having casual conversations with people but never make a solid business connection, let alone sign a deal.

That’s why first you have to separate the good prospects from the bad. Then you have to make a connection with the good prospects and find out what they need. If you can manage that, then you’re on your way to closing a deal. And this is what we’ll be looking at today.

Closing a deal at a trade show requires a few essential steps. You need to show a customer that you are listening to them, build trust, and offer good solutions. Then you will be in a good position to ask the person to buy. These are all ideas that we’ll hear in today’s dialog.

We are going to rejoin Jenny, who works for a packing company called D-Pack. She is talking with Andrew, whose company is looking for a redesign of their packaging. Jenny has assessed Andrew’s needs and now wants to make a deal.

Domande sull'ascolto

1. What concerns does Andrew have?
2. What solution does Jenny offer?
3. What is Andrew’s final decision?

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