Hello and welcome back to Business English Pod for today’s lesson on Englische Kollokationen im Zusammenhang mit dem Verkauf.
Sales is at the heart of any business. Without the hard work of salespeople who move prospects down the funnel, turning interest into sales, no business would even exist. But the game of sales is constantly changing. Good salespeople, and good companies, learn to adapt to changes in the marketplace, in consumer preferences, and in the competition.
In dieser Lektion, we’ll listen in on a sales team meeting in a pharmaceutical company. The team is discussing past performance and future strategy. Während ihrer Diskussion, they use many expressions that we call “collocations.” A collocation is just a natural combination of words that native speakers learn as one expression. Zum Beispiel, the first collocation you’ll hear is “sales volume,” which refers to the number of units sold in a given period of time.
Muttersprachler verwenden solche Kollokationen automatisch. And people in a certain field of work share an understanding of these special expressions specific to their area. By studying these collocations in different fields, Sie verbessern Ihren Wortschatz und klingen flüssiger. Während Sie den Dialog hören, versuchen Sie, einige davon herauszusuchen Englische Kollokationen und wir werden sie später in der Nachbesprechung besprechen.
Im Dialog, we’ll hear Fran, Gus, und Nick. Fran is the sales manager, and she’s just finished talking about the past year’s sales results. Now she wants to talk about reasons for their disappointing results and strategies for improving them. The three colleagues use many Verkauf Englisch collocations and vocabulary specific to the pharmaceutical industry.
Fragen zum Zuhören
1. What is the group hoping to increase or improve by discussing sales performance and strategy?
2. What does Fran believe is the reason for a reasonably good third quarter?
3. What have better sales analytics helped the company understand?
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