Business Englisch | Englisch für Unternehmen

Business Englisch News 53 – TikTok

Business Englisch, Business Englisch Wortschatz, Wirtschaftsnachrichten, IT und Computer / Kann 16, 2023

In diesem Business Englisch Nachrichtenstunde, die wir uns ansehen Business Englisch Vokabular related to technology and TikTok.

It seems like every week there’s news of another attempt to ban TikTok. Tatsächlich, the federal government and half the states in the U.S. have outlawed use of the app on government-owned devices. Never before has there been such a reaction to an app’s sudden popularity. So just how did the app reach one billion downloads and 150 million active users in the U.S.? According to the Guardian:

TikTok owes its phenomenal success to a host of canny choices. They feature easy-to-use video, with creation tools that blur the line between creator and consumer. Their vast library of licensed music allows teens to soundtrack their clips without fear of copyright strikes. And a billion-dollar advertising campaign on Facebook brought in new users as quickly as Zuckerberg’s company could send them over.

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BEP 29c – Treffen auf Englisch: How to Disagree

Business Englisch, Funktionen, Englisch für Fortgeschrittene, Englisch treffen / Kann 1, 2023

Willkommen zurück zu Business English Pod This lesson is the second part of our series on agreeing and disagreeing. Today we’re going to look at how to disagree.

In the board room or the break room, it’s great to be able to support other people’s ideas by agreeing. But you won’t get far in business if you just agree with everything. You need to be able to disagree confidently and politely. Only then can you convince people that you have an even better idea.

In dieser Lektion, we’re going to talk about how to disagree in Treffen auf Englisch. Sometimes you’ll need formal polite expressions, and sometimes you can use shorter more informal expressions. And to take things to the next level, you can learn how to disagree using the “yes… but” approach. Another effective technique is to use questions to disagree. As you can see, you’ve got lots of options for disagreeing.

Im heutigen Dialog, we’re going to listen again to a conversation between Gene, Louis, and Carina. They work for a pharmaceutical, or drug company, and they’re talking about the tests of a new drug. Während ihres Gesprächs, they use many different expressions for disagreeing

Fragen hören

1. How does Carina start her first statement to show she disagrees?
2. What negative question does Carina use to show disagreement about the test results?
3. How does Gene disagree with Carina’s statement that there may still be issues with the new drug?

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BEP 396 – Strategic Decision-Making (2)

Erweitert, Business Englisch, Management Englisch / April 16, 2023

Willkommen zurück zu Business English Pod for today’s lesson on making strategic decisions. Dies ist die zweite von zwei Lektionen auf business strategy.

According to the old saying, good ideas are a dime a dozen. There’s no shortage of possibilities in business. But not all those ideas and possibilities are equal. You have to be able to sort out which ones are the right fit for your business. Given limited time, resources, and capacity, you can’t chase after every shiny new thing that comes along.

This is where strategy comes in. Strategy helps you separate the excellent business opportunities from all the merely good ideas. Strategy allows you to say yes to the right ones, and no to the rest. Without a strategic perspective, companies are doomed to go the way of Blockbuster.

Strategic decision-making involves asking whether your company is the right company to pursue the idea. That means assessing whether it plays to your strengths and fits with your brand. It also means discussing the opportunity costs, or the things you’ll be giving up to pursue the new idea. And any new opportunity has to have long-term potential. It can’t just be a flash in the pan.

Im heutigen Dialog, we’ll rejoin Paolo, Adrian, und Michelle, who work for a solar panel company. The company has traditionally focused on commercial projects. Now they’re discussing whether it’s a good idea – strategically speaking – to get into the residential market.

Fragen hören

1. Why is Adrian concerned about the opinions of residential customers?
2. What does Adrian say is the focus of their company’s brand?
3. What is Michelle’s concern about the idea of providing energy audit services?

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BEP 395 – Strategic Decision-Making (1)

Erweitert, Business Englisch, Management Englisch / März 26, 2023

Willkommen zurück zu Business English Pod for today’s lesson on strategic decision-making. This is the first of a pair of lessons on business strategy.

Every day, business leaders face tough decisions that involve difficult trade-offs. Should we put our time and money into a new opportunity or build capacity in our current operations? Should we partner with company X or company Y? Should we expand east or west?

These decisions are often informed by an overall corporate strategic plan. But that plan can’t account for all possible futures. Big picture plans don’t make the decisions but rather support decision-making. And when the world seems more uncertain, complex, and volatile than ever, the stakes are high for every decision.

There’s lots to consider when making a strategic decision. Für Starter, we need to think about how the decision aligns with our main goals. For new opportunities, we need to think about growth potential, costs, and profit margins. And we need to be sure we have the right competitive advantage to pursue the opportunity.

Im heutigen Dialog, we’ll listen to a conversation between Paolo, Adrian, und Michelle. They work for a solar panel company that has focused on commercial projects and corporate clients. Now they’re debating the strategic merits of a possible move into the residential market.

Fragen hören

1. After talking about overall goals, what does Paolo get very excited about?
2. What topic does Adrian have many questions about?
3. Am Ende des Gesprächs, why does Paolo believe they will be successful in the residential market?

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BEP 28c – Treffen auf Englisch: How to Agree

Business Englisch, Funktionen, Englisch für Fortgeschrittene, Englisch treffen / März 12, 2023

Willkommen zurück zu Business English Pod. Today’s lesson is the first in a series about agreeing and disagreeing in Treffen auf Englisch. This is part of a broader project to take another look at some of our older lessons.

Success in business can depend on how your opinions align with other people’s ideas. Deshalb, agreeing and disagreeing are essential communication skills. It doesn’t matter whether it’s the board room, the meeting room, or the staff room, you need to know how to agree and disagree effectively.

Heute, we’re going to focus on agreeing. Eigentlich, there are many ways to agree with someone! Sometimes we want to use a short expression. Sometimes we need something longer and more polite. Sometimes we want to show energy and enthusiasm. And sometimes we want to use an example or repeat someone else’s idea. It really depends on the situation.

Im heutigen Dialog, we’ll hear a conversation between three people who work for a pharmaceutical, or drug company. Gene, Louis, and Carina are talking about the results of a new trial for a drug called Zorax. In ihrem Gespräch, they use many different expressions for agreeing.

Fragen hören

1. How does Louis agree with the idea that the drug will be a “big seller?”
2. What is one word that means “excellent” or “very good” that is used to agree?
3. What idea does Gene repeat with emphasis at the end of the conversation?

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