Willkommen zurück im Business English Pod für die heutige Lektion Geschäft Englisch Kollokationen related to online marketing.
Every year, ecommerce accounts for an even bigger chunk of retail sales around the world. How big of a chunk? Almost 5 trillion dollars. And with so much selling happening online, it’s not surprising online marketing has become a hot topic.
With this increasing importance has come a ton of new words and expressions. If you find yourself confused, du bist nicht allein. And as you navigate this new lexicon, it can be very helpful to focus on a type of expression called “collocations.”
Collocations are simply natural combinations of words. Zum Beispiel, you may know that we use the word “traffic” to talk about how many people visit a website. Gut, did you know we normally say “drive traffic” when we talk about techniques for bringing people to a website? We don’t say “make traffic” or “move traffic.” It’s not a grammatical rule. It has just become a natural combination of words.
Im heutigen Dialog, we’ll hear Eduardo, Emma, and Neil, who all work for a retailer that specializes in cooking equipment. They’re discussing their company’s online marketing performance. Während ihres Gesprächs, they use lots of Englische Kollokationen, which we’ll explain later in the debrief.
1. What does Eduardo regularly do to understand their online marketing performance?
2. What does Neil say is becoming harder, especially with new privacy rules?
3. What does Emma say is not a good technique for reaching younger audiences?