İş İngilizcesi Pod'u / Satış / Sayfa 9

BEP 133 – Satış ve Röportajlar: İngilizce Asansör Konuşması

Gelişmiş, İş ingilizcesi, ESL Podcast'i, İngilizce Sunumlar, Satış /

Bu İş İngilizcesinde Podcast, we’re going to look at delivering an elevator pitch.

A sales pitch is a presentation designed to introduce a product or service in order to convince people to buy it. An elevator pitch is a very short presentation designed to do the same thing in 60-seconds or less and often the “product” being presented is sen. An elevator pitch should be short enough that you could complete it during an elevator ride. A key point being that you’re not asking the person to do something for you, you’re telling them what you can do for them.

Bugünün dersinde, we’ll be listening to two pitches. First up is Jonathan, a university student visiting a job fair in search of his first job. Then we’ll hear Dominic, a manager for a logistics company, make his pitch to a potential customer while attending a local Chamber of Commerce meeting.

Dinleme Soruları

1) What does Jonathan highlight as his key strengths in the first dialog?
2) İkinci diyalogda, how does Dominic get Graham’s attention?
3) What’s the key advantage of Dominic’s company?

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BEP 128 – Telefon etme: Satış Görüşmelerini Yönetme

İş ingilizcesi, ESL Podcast'i, Orta seviye ingilizce, Satış, Telefon İngilizcesi /

We’ve looked before at how to set up an appointment on the phone with someone you already know (BEP 119), but what about if you haven’t met the person or established a relationship with them yet? In today’s Business English Podcast, we’ll be looking at how to make contact with a prospective client and, on the opposite end of the line, we’ll examine language you can use to politely decline a request for information or a meeting.

We’ve already met Mario from Viva Fashions in previous episodes. Now Mario wants to meet with the head buyer for a chain of American stores owned by DeBourg Brands but, at this point, he doesn’t even know the buyer’s name. Mario is going to “cold call” the company and see if he can reach the buyer. İlk, he needs a name, and then he needs to try to speak to the buyer to make an appointment.

Dinleme Soruları – First Call:
1) What techniques does Mario use to get information from Joan?
2) Why do you think Joan agrees to help Mario?

Dinleme Soruları – Second Call:
1) Why does Mario keep saying “thank you” instead of “please” after making a request?
2) What language does Mario use when stating the reason for his call, ve neden?
3) Throughout the conversation, Mario uses informal language to minimize his request. Can you spot a few examples?

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BEP 120 – Telefon etme: Siparişin Kontrol Edilmesi

İş ingilizcesi, ESL Podcast'i, Orta seviye ingilizce, Satış, Telefon İngilizcesi /

Doing business across borders requires precise coordination, especially in the era of “just-in-time” delivery where goods need to be shipped to the customer at exact times. When a product is made in one country, assembled in another, and sold in a third, the companies involved need to be in constant communication from start to finish. Siparişlerin zamanında yapılmasını ve teslim edilmesini sağlamak uluslararası ticaretin önemli bir parçasıdır, and a lot of the monitoring will be done by phone. Bu yüzden, bu bölümde, telefonla siparişin ilerlemesini kontrol etmenin yollarını araştıracağız.

A while back in BEP 92 & 93 we met Bill, a buyer for Bancroft’s, a chain of women’s clothing stores in the U.S. He’s placed a large order with Viva, an Italian fashion company, which is being coordinated by Catherine Traynor, Foxtrot’s shipping manager. Foxtrot is Viva’s U.S. distributor.

It’s now several months later and the order is due to be delivered. But Bill has just received a call from Bancroft’s warehouse to let him know that only half the order has been delivered so far. Now he’s calling Catherine to check on the rest of the delivery.

Dinleme Soruları:

1. How does Catherine let Bill know she’s looking for information about his order?
2. Where is the second part of the shipment?
3. What does Catherine offer to do to avoid separate deliveries in future?

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BEP 93 – Satış için İngilizce: Sipariş Alma

İş ingilizcesi, ESL Podcast'i, Orta seviye ingilizce, Satış /

Bu İş İngilizcesi Pod dersinde, we’ll be focusing on the language of taking an order and discussing standard terms, such as delivery time, payment method, ve bunun gibi.

The listening takes us back to the Foxtrot showroom in Las Vegas. As you’ll recall, Foxtrot is the American distributor for Viva, an Italian clothing, or Apparel, manufacturer. Bill is a buyer for a chain of department stores, who has now decided to purchase from Viva. Foxtrot representative Adrianne and her Viva partner, Mario, discuss Bill’s order with him.

Before we get started, it’s important to emphasize that this conversation is not really a negotiation, but rather a situation where most parts of the deal are already agreed to. Bu yüzden, in this episode, we’ll be studying vocabulary for summarizing the terms of a typical commercial order and learning phrases for managing customer-vendor relationships, for example by reassuring the customer to build goodwill.

Dinleme Soruları

1) When he says, “We operate on a narrow window for deliveries,” what does Bill mean?
2) The term chargeback refers to all or part of a fee being refunded, or returned, to the buyer. For what situation is Bill quite “strict on chargebacks?”
3) When would Bill like the first delivery to be made, ve neden?

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BEP 92 – Satış için İngilizce: Özellikler, Avantajları, Faydalar (veya FAB Sunumu)

İş ingilizcesi, ESL Podcast'i, Orta seviye ingilizce, İngilizce Sunumlar, Satış /

For today’s Business English Podcast lesson, we’re going to focus on the “classic sales” approach to selling products and services. This approach is based on explaining the features, attributes and benefits of your products using the “FAB” technique.

The FAB technique is useful for people working in the manufacturing and retail trade – anyone who has to present products. Özellikle, we’ll look at how this approach can be applied in the Merchandizing business. Merchandizing is the trade name for businesses involved in the design and manufacture of clothing and household items.

İletişim kutusunda, we rejoin Marco and Francesca on their trip to a fashion trade show in the U.S. Their company, Viva, has just created an exciting new line of clothes. With the help of their American partner, fokstrot, they are hoping to get a couple big sales contracts with U.S. department stores.

The listening takes place in the Foxtrot showroom. We’ll hear Francesca speak to a potential customer, Bill, who is a buyer for Bancroft’s, a retail chain store that targets professional women.

Dinleme Soruları

1. What is the key feature of Viva’s fall colors this year? Can you name some of the colors?
2. Why is the Viva Professional line more expensive?
3. As described in the dialog, what are the main benefits of Viva’s clothing line?

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