Search Results for: 협상

BEP 121 – 협상: 교섭

이번 비즈니스 영어 팟캐스트 에피소드에서, we’ll study the skills and language of bargaining. This podcast is part of an ongoing series on negotiation skills.

Bargaining is the process of swapping or trading concessions – 다시 말해서, “You give me something, and I’ll give you something in return.This is also called making offers and counter-offers. The goal is to reach a compromisea result in which both sides benefit.

Today’s listening focuses on a typical bargaining situation. Paul is a purchasing manager for a construction company. Tony is a supplier of anchor boltslarge metal screws used in building projects. They are in the middle of a telephone conversation in which they are negotiating an order. Tony has already opened the discussion and clarified Paul’s basic needs. Now they need to agree on the quantity and price.

들으면서, focus on the language that they use to swap concessions and reach a deal.

듣기 질문:

1. What does Paul mean when he says he’ll bethrowing more business your way?”
2. Tony suggests a way of helping Paul get a higher discount. 뭐야?
3. When Tony says to Paul, “You drive a hard bargain!” what does he mean?

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BEP 118 – 협상: 제안 거절

Negotiations don’t always go according to plan. Disagreement is part of life. But to build lasting relationships, coping with failure is even more important than celebrating success. So in this show, we’ll examine a deal that does not get completed. We’ll look at making a final offer as well as expressing dissatisfaction and regret. 특히, we’ll focus on maintaining goodwill even when talks break down.

Peter is the owner of mobile phone ringtone and game provider, Textacular. He is in discussions with Maxine about buying her company, Gamester. 결국, Peter wants to sell his business to a larger, regional service provider for a profit, so he is attempting to roll up or buy other small companies to increase the value of his business. But Maxine wants €15 million for her business, and Peter isn’t prepared to pay that much.

들으면서, pay attention to how Peter makes a final offer, how Maxine declines it, and how they both work to maintain goodwill.

듣기 질문

1) What are Maxine’s reasons for staying firm on price?
2) What does Peter say to justify not being able to pay more?
3) How does Maxine leave open the possibility for future cooperation?

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BEP 117 – 협상: 직책을 명확히하고 평가하기

In this Business English Pod lesson we’re going to look at how to clarify and evaluate positions during a negotiation.

An important part of any discussion is making our position clear; at the same time, we must make sure we understand the other side’s point of view. Achieving mutual understanding can help us save money by avoiding missed opportunities. 게다가, the ultimate goal of any negotiation is to create value. Therefore, evaluationdetermining whether an offer or position is good or badplays an important role. So in this show we’ll study stating, 명확히, and evaluating positions.

Peter is the owner of mobile phone ringtone and game provider, Textacular. He is attempting to roll up, or buy, other small companies like his in an effort to increase the value of his company. 결국, he wants to sell his business to a larger, regional service provider for a profit. 듣기에, he is meeting with Maxine, owner of Gamester, to discuss a possible merger. 들으면서, pay attention to how they clarify and evaluate each other’s positions.

듣기 질문

1) What is the basic source of disagreement between Maxine and Peter?
2) What are Maxine’s reasons for insisting on her price?
3) What does Peter mean when he says he has donemonths of due diligence?”

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BEP 112 – 협상: 시작하기

This is part of an ongoing series on negotiations. 이번 비즈니스 영어 팟캐스트 에피소드에서, we’ll study how to open a traditional commercial negotiation between buyer and seller. We’ll focus on creating goodwill, 출발, setting ground rules, suggesting an agenda and exploring possibilities.

We’ll be listening to a telephone conversation between Tony, a supplier of building materials, 그리고 폴, a purchasing manager for a large construction company in Canada. Paul is buying materials for a harbor project. A harbor is a protected area of water where boats dock, or park. For this project, Paul needs to buy anchor bolts. These bolts are the thick steel screws that are embedded or buried in concrete to support or anchor structural steel columns. Structural columns refer to the steel frameworks that hold buildings up.

This is the first time Tony and Paul have talked on the phone. 들으면서, pay attention to the language they use to get the negotiation started, and try to answer the following questions.

듣기 질문

1. How does Tony begin off the phone call to establish goodwill?
2. How long does Paul say he has available for the phone call?
3. Paul asks Tony how he will be using the bolts. How does Tony respond?
4. What other option does Paul want to explore with Tony?

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BEP 111 – 협상: 관계 형성

This Business English Podcast episode on relationship building is part of an ongoing series on negotiation skills.

In negotiation, establishing a good relationship based on trust makes it possible to jointly search for creative solutions, to overcome blockage and even to turn conflict into a productive force.

Both Peter and Maxine are owners of local telecommunication services that provide mobile phone users with ring tones and games. Peter’s company, Textacular, has a significant presence in Denmark; 그 동안에, Maxine’s company, Gamester, is based in northern Germany.

Peter is working on a plan to sell his business to a large, European-wide telecom service provider. In an effort to increase his company’s value so that he can get more money for it, Peter wants to roll up or buy other local services like his. In today’s listening, he is having lunch with Maxine to find out whether she might be interested in selling her company. 대화가 시작될 때, they have just ordered their food.

듣기 질문

1) Have Peter and Maxine met before?
2) What does Peter say is his and Maxine’sbiggest overlapping concern?”
3) How does Peter bring up the subject of a possible merger between his and Maxine’s company?

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BEP 98 – 협상 중: 협상 전략 (부분 1)

This is the beginning of a new Business English Podcast series on the skills and language of negotiating in English.

Over the coming months we’ll explore the topic in a series of podcasts that examine several typical business negotiations and the language used in each stage of the process.

Today’s show is the first in a two-part sequence on the fundamentals of negotiation strategy. We will be hearing an interview with experienced management consultant Brian Fields. Brian discusses key concepts and important strategic considerations. The dialog teaches us both useful vocabulary and helpful skills.

듣기 질문

1) What are the top mistakes people make in a negotiation?
2) What is a BATNA, 또는 “best alternative to a negotiated agreement?”
3) What does Brian think about the idea ofwin-win” 협상

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BEP 59 – 설득 1: 주목 받기

Do you ever need to persuade or convince someone of your point of view? Do you need to win support for a proposal, or get backing for a project? Of course you do. 설득 – convincing someone of somethingis an essential part of almost everything we do, from informal discussions to formal negotiations. To be successful, you need to be persuasive. You need to get people to accept a different point view, to see things your way. How can you be more persuasive? In this three-part series, we’ll be giving you some answers.

Throughout the years, many talented speakers and researchers have been developing ways to persuade people effectively. One of the most widely used methods is Alan H. Monroe’s. In the mid-1930s, Monroe created a persuasive process called theMonroe sequencethat has become a standard in business, media and politics. Once you know it, you’ll recognize it everywherein speeches, statements, proposals, advertisements. It’s popular because it is logical and effective.

그래서, over the next three Business English Pod episodes, we’ll be studying language and strategies for persuasion based on the Monroe Sequence.

The Monroe Sequence has five parts.
1) Get the audience’s attention
2) Establish a need
3) Satisfy that need
4) Visualize the future
5) Call for action

This lesson will focus on the first step, getting the audience’s attention.

The listening takes place at Swift, a bicycle manufacturer whose major market is the U.S. We’ll be listening to a good example and a bad example of persuasion. First let’s examine the bad example.

듣기 질문

Bad example
1. Whose needs does Franz focus on? 그건, whose needs is he taking into consideration when he makes the proposal?
2. Why is Franz’s proposal so ineffective?

Good example
1) What does Steve do at the beginning of his presentation?
2) Whose needs does Steve focus onthe workersor the management’s?

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