판매 영어 | 영업 영어 | 비즈니스 영어 포드

BEP 325 – 사업 개발 1: 고객과의 네트워킹

비즈니스 영어, 매상, 사교 / 6월 2, 2018

다시 오신 것을 환영합니다 비즈니스 영어 포드 오늘의 수업을 위해 how to talk with customers in English. Potential customers, 그건.

If you work in sales or business development, a big part of your job is meeting new people in search of new customers. That might include cold-calling, where you phone someone at work or drop by their office. But often this kind of networking takes place at events, like conferences, forums, and pretty much anywhere else you have a lot of people in one place.

At these events, you don’t usually begin a conversation talking about business. 대신에, you talk about the weather, or sports, or other non-work topics. This is where 영어로 사교하기 and doing business in English are closely connected. You’ve got to break the ice socially before you introduce your company, the work that you do, and other clients. And then you’ve got to lead into talking about the customer’s needs and asking to follow up at a later time. The trick is doing this naturally.

오늘 대화에서, Nick을 듣겠습니다, HR 컨설팅 회사에서 사업 개발에 종사하는 사람. Nick is at a dinner event during a big HR conference. He is seated at a table with Andria. Nick clearly demonstrates how an English sales conversation works, as he identifies Andria as a potential customer.

듣기 질문

1. How does Nick introduce his company?
2. What do Nick’s company and Andria’s company have in common?
3. What does Nick ask to identify a gap in Andria’s HR strategy?

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BEP 299 – 영업 영어 6: 판매 후 후속 조치

비즈니스 영어, 매상 / 2월 4, 2017

비즈니스 영어 포드에 다시 오신 것을 환영합니다. 영어로 판매.

판매, 고객이 판매하는 제품을 구매하기로 동의해도 작업이 끝나지 않습니다.. 좋은 영업 사원은 후속 조치의 중요성을 이해합니다., 고객이 만족하는지 확인하는 것, 새로운 제품이나 서비스를 이해하도록 도와줍니다.. 결국, 행복한 고객은 계속 고객입니다, 기존 고객에게 더 많이 판매하는 것이 새로운 고객을 찾는 것보다 쉽습니다..

고객이 만족하는지 정확히 확인하는 방법? 한가지, 판매 한 제품이 올바른 솔루션인지 확인해야 할 수도 있습니다.. 품질이나 신뢰성에 대해 걱정할 수 있습니다., 걱정할 것이 없다고 분명히 말하는 것이 당신의 일입니다..

그러나 때로는 고객이 제품에 문제가 있습니다., 해결해야 할 문제. 이 경우, 빠른 솔루션을 제공 할 것이라고 자신있게 말하는 것이 중요합니다.. 이런 고민 외에도, 명확한 언어를 사용하여 제품이 어떻게 작동하는지 고객에게 보여줄 수 있다면 매우 유용합니다.. 제품 사용 경험을 개선하는 추가 팁을 제공 할 수도 있습니다.. 그리고 마지막으로, 고객이 제품을 사용할 때하지 말아야 할 일에 대해 자주 논의합니다..

오늘 대화에서, Aaron 간의 판매 후 후속 대화를 듣게됩니다., 에바, 그리고 데이브. Eva는 새로운 카페가있는 호텔의 매니저입니다., 바, 및 레스토랑. Aaron은 방금 카페와 바를위한 냉장 쿨러를 판매했습니다.. Dave는 호텔 리모델링 작업을하는 계약자입니다.. Aaron은 Eva 및 Dave와 대화하여 쿨러 설치가 잘되었는지 확인합니다..

듣기 질문

1. What does Aaron promise when Dave points out that there is a “kick plate” missing?
2. Aaron이 디스플레이 케이스 청소에 대해 공유하는 특별한 팁?
3. 유리문을 너무 많이 열지 않도록 에바에게 경고하기 위해 Aaron은 어떤 표현을 사용합니까??

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BEP 298 – 영업 영어 5: 좌절에 대한 대처

비즈니스 영어, 매상 / 1월 28, 2017

Welcome back to Business English Pod for today’s lesson on dealing with setbacks near the end of the sales process.

Working in sales can be really tough. Sometimes you put a lot of hard work into the process but still things don’t work out the way you want. You might understand your customer’s needs and propose a great solution. But still, some customers might not see the value of what you’re offering.

일부 경우에, that means they decide not to buy what you’re selling. 다른 사람, it means they don’t completely accept your price or terms. 어떤 경우 든, you’ll need to be prepared to deal with these kinds of setbacks. 결국, a good salesperson is not just a good talker, they can adapt and face challenges with confidence.

One part of dealing with setbacks is responding to the bad news with understanding and a positive attitude. Tell the customer you understand their concerns and let them know you’re still interested in doing business in the future. And you should be careful not to use language that shows disappointment or frustration.

If you have to negotiate on the price or terms, you need to proceed carefully. Sometimes you might agree with hesitation, making sure to tell the customer why something might be difficult. And sometimes you’ll need to stay firm, while remaining polite and friendly. It’s also a good idea to know the language we use to offer something, such as little extras that will make the customer happy. 그리고 마지막으로, at this point in the sales process, you will often have to discuss or make suggestions about the schedule and timelines.

오늘 대화에서, we’ll rejoin Aaron, who works in sales for a commercial refrigeration company. Aaron has been trying to sell cooling systems to a hotel undergoing remodeling. He has offered some great solutions and overcome some obstacles, and now he’s about to hear the customer’s decision. Aaron is talking on the phone with Eva, the hotel manager.

듣기 질문

1. How does Aaron respond when he first hears Eva’s decision?
2. What does Aaron emphasize about the deli cases in response to Eva’s concerns about the price?
3. What extra does Aaron offer to Eva to help push her to accept the price?

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BEP 288 – 영업 영어 4: 의심 다루기

고급의, 비즈니스 영어, 매상 / 5월 29, 2016

Welcome back to Business English Pod for today’s lesson on dealing with a customer’s doubts about a proposed solution during the sales process.

Customers rarely agree to buy after an initial pitch. Sales typically involves a lot more work than just the initial approach. You need to get to know the customer, understand their needs and offer them good solutions. And somewhere along the way, you’ll have to deal with their questions and doubts. 결국, people want to be sure they’re making the right choice, and that they’re spending their money wisely. And even when you’ve shown them all the right reasons to buy from you, they might still be on the fence. So what can you do?

잘, there are a few useful techniques that can help you deal with a customer’s doubts. We can ask about reasons, and propose solutions. We can also relieve their fears and anticipate their concerns. 그리고 마지막으로, we can show them why the other alternatives are not good choices. 오늘 수업에서는, we’ll learn how to use these techniques.

대화 상자에서, we’ll rejoin Aaron, a salesman at a commercial refrigeration company. He’s been talking with a hotel about providing cooling systems for their restaurant and bar. Aaron has taken the time to get to know his customer, and he’s submitted a proposal that he thinks matches their needs. But now the customer has some doubts. Besides Aaron, you’ll hear Eva, the hotel manager, and William, the contractor who’s renovating the hotel.

듣기 질문

1. What is Aaron’s solution to Eva’s first concern?
2. What other concern of Eva’s is Aaron able to guess?
3. Why does Aaron think that not choosing his solution for the freezer is a bad idea?

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BEP 287 – 영업 영어 3: 솔루션을 요구에 맞추기

고급의, 비즈니스 영어, 매상 / 5월 22, 2016

Welcome back to Business English Pod for today’s lesson on matching solutions to customers’ needs during the sales process.

Have you ever been frustrated by a salesperson who tried to sell you something you didn’t need? 예, we all have! And so if you’re the one doing the selling, remember that a one-size-fits-all approach isn’t likely to work. 대신에, you need to build a relationship and learn about your customer’s needs. Only then can you provide the right solution.

In our last two lessons on the sales process, we looked at how to make your initial approach 과 understand the customer’s needs. 그래서 이번 강의에서는, we’ll look at the next step in the process: matching a solution to those needs.

There are several techniques we can use to offer a solution to a customer. We can warn them against doing things a certain way. 그건, we can advise them against solutions that don’t match their needs. We can also emphasize cost benefits or quality, and ask hypothetical questions in order to persuade them. 그리고 마지막으로, once we’ve used these techniques, we can finish by summarizing agreement.

오늘 대화에서, we’ll rejoin Aaron, a salesperson with a commercial refrigeration company. He has been talking to customers at a new hotel who need equipment for their bar and restaurant. Aaron has visited the hotel to meet them and talk about their needs. Now Aaron is putting together a proposal, and he calls the hotel manager, 에바, to talk about some of his proposed solutions.

듣기 질문

1. What does Aaron advise Eva against doing at the beginning of their conversation?
2. What point does Aaron emphasize when he recommends the Coil-Pro unit?
3. 대화 끝에, how does Aaron introduce his summary of their discussion?

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