이에 Business English vocabulary lesson, we’re going to look at the marketing mix, which is made up of the four Ps of marketing: product, price, place and promotion. We’ll look at the idea of placement, which is all about a product’s market coverage and how it gets to market through logistics and a company’s distribution channels. The final P is promotion, or advertising, which may involve public relations and marketing campaigns, including in-store promotions.
이에 Business English vocabulary lesson, we’re going to look at the marketing mix, which is made up of the four Ps of marketing: product, price, place and promotion. First we’ll cover ideas related to the product, which includes differentiation and positioning. A company’s products must also reflect its branding. The second P is price, and we’ll look at ideas such as penetration pricing and loss leaders, as well as price points.
이에 비즈니스 영어 어휘 수업, 검색 엔진 마케팅과 관련된 활동을 살펴 보겠습니다., 또는 SEM.
회사는 SEO를 사용합니다, 또는 검색 엔진 최적화, 웹 페이지의 SERP 위치 개선. 여기에는 링크 구축 및 페이지 최적화와 같은 활동이 포함됩니다., 광고주가 키워드를 사용하여 검색 엔진을 유치하는 경우. SEO에 대한 허용 된 접근 방식을 White Hat SEO라고하며 검색 엔진을 속이려는 시도를 Black Hat SEO라고합니다..
인터넷 마케팅에 대한 가장 일반적인 접근 방법 중 하나는 PPC입니다, 또는 클릭당 지불 광고, 콘텐츠 네트워크로 구성된 웹 사이트에 광고가 게재되는 경우. 광고는 CPC에서 판매합니다, 클릭당 비용, 광고주에게, 높은 클릭률을 기대하는 사람, 또는 클릭률. 광고가 방문 페이지에 연결되었습니다, 방문자가 전환을 유도하도록 의도. 효과를 측정하려면, 광고주는 분석 소프트웨어를 사용하여 CPA를 결정합니다., 또는 획득 당 비용.
If you’ve ever worked or attended a trade show, you know that there are a lot of people and companies competing for attention. And you can stand there all day having casual conversations with people but never make a solid business connection, let alone sign a deal.
That’s why first you have to separate the good prospects from the bad. Then you have to make a connection with the good prospects and find out what they need. If you can manage that, then you’re on your way to closing a deal. And this is what we’ll be looking at today.
Closing a deal at a trade show requires a few essential steps. You need to show a customer that you are listening to them, build trust, and offer good solutions. Then you will be in a good position to ask the person to buy. These are all ideas that we’ll hear in today’s dialog.
We are going to rejoin Jenny, who works for a packing company called D-Pack. She is talking with Andrew, whose company is looking for a redesign of their packaging. Jenny has assessed Andrew’s needs and now wants to make a deal.
듣기 질문
1. What concerns does Andrew have? 2. What solution does Jenny offer? 3. What is Andrew’s final decision?
