BEP 47 – Appel froid: Clarifier les avantages et faire un pitch

Ceci est la deuxième de notre leçon de podcast d'anglais des affaires en trois parties sur une compétence téléphonique et commerciale utile.: appel à froid.

Vous pouvez toujours vous rendre plus persuasif en posant des questions réfléchies et en écoutant vraiment les réponses. Ce principe est vrai que vous vendiez un produit ou une idée. Donc, dans la deuxième partie, nous allons examiner certaines compétences de vente clés: strategically clarifying and summarizing your prospect’s concerns and incorporating them into your pitch to make it more persuasive.

Where we left off last time, Steve had just introduced his company’s services and asked Linda a needs analysis question. Now lets listen as he clarifies her needs and makes his pitch.

Questions d'écoute

1. What’s the main issue or problem that Linda sees with her current system?
2. What does Steve mean by a “one-stop” service?
3. What does Linda suggest instead of meeting with Steve?

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BEP 46 – Appel froid: Prendre un bon départ

Today’s lesson is the first in a three-part Business English Pod series on cold calling, the skill of making unsolicited telephone sales calls. Unsolicited means “not asked for.” So cold calling is the skill of making a sales call to someone who is not expecting you.

Cold calling skills are very useful in many parts of business life. To cold call successfully, you need to be persuasive. And persuasion is fundamental to business success, whether you are trying to convince a customer to buy something or your boss or colleagues to accept your point of view.

In today’s listening you’ll here two examples, one bad one good. We’ll listen to the bad one first. Josh Knight of Nexus Communications International is cold calling Linda Darling, who works for the law firm Drucker and Smythe. So Linda is Josh’s prospect, or potential customer.

Questions d'écoute

1. Identify four things that Josh does wrong.
2. What is Josh selling?

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Vocab vidéo 05: Loi 2 – Affaires judiciaires

Vidéo Youtube

This is the second in our 3-part Video Vocab series on the law. Today we focus on the vocabulary used to describe the actions and people involved in a court case.

Vocabulaire clé:
Court case, procès, judge, jury, witness, défendeur, innocent, guilty, plea, testify, deliberate, verdict, convict, sentence, fine & prison sentence.

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Vocab vidéo 04: Loi 1 – Vocabulaire anglais juridique de base

Vidéo Youtube

Dans cet épisode de Video Vocab, nous allons examiner le vocabulaire de base lié à la loi. Ceci est le premier d'une série en trois parties: partie 1 couvre les termes juridiques de base, partie 2 examinera des mots liés à une affaire judiciaire et une partie 3 se penchera sur le vocabulaire lié au droit commercial.

Vocabulaire clé:
1. Loi (civil, criminel, Contrat, propriété, confiance, délit, constitutionnel, administratif & international)
2. Avocat (AmE = avocat, BrE = Solicitor)
3. La défense
4. Poursuite
5. Cas

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BEP 45 – Socialiser: Poursuivre une conversation

This is the second in a two-part intermediate Business English Pod lesson on the basics of socializing and networking. Last time you learned ways to start and finish a conversation appropriately. Today you’ll be studying how to keep a conversation going by maintaining interest.

The listening continues on from dialogue 1 from last time: Comme vous vous en souviendrez, it takes place at the Asia-Pacific HR conference for Multi-Fresh, a global producer of health beverages. Penny””an HR officer from Kuala Lumpur””has struck up a conversation with George””the regional learning and development manager. Where we left off last time, Penny had just used a tag question”-Interesting speech, wasn’t it?" – to help get the conversation started.

Pendant que vous écoutez, essayez de répondre aux questions suivantes. The answers will be posted in a few days on the Quiz d'écoute page.

1) Near the beginning of the dialogue, Penny changes the subject. What was the old subject and what is the new subject?
2) Where has Penny seen George before?
3) What is George’s hobby?
4) What does George mean when he says “It’s not really such a big deal.”
5) Is Penny going to join George in next year’s event?

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