Bienvenue dans le module d'anglais des affaires pour la leçon d'aujourd'hui sur collocations anglais des affaires for discussing online commercialisation.
The world of ecommerce is extremely competitive. Millions and millions of people are shopping online every day, viewing millions of options. How can businesses stand out in this sea of competition? How can they ensure their potential customers can even find their website? They turn to online marketing. So it’s no wonder there’s so much time, energy, and money put into marketing and measuring performance.
If you’ve ever had a discussion with an online marketing expert, you’ll know there’s a whole new language built up around it. Think about an expression like “search engine optimization,” or SEO. That’s a good example of a type of expression that we call a “collocation.”
A collocation is just a group of words that go naturally together to form an expression. You’ve already heard me use a few Collocations en anglais. Consider “measuring performance,” as an example. The verb “measure” and the noun “performance” go together frequently and naturally. By looking at collocations you can learn words together, not in isolation.
Dans la boîte de dialogue d'aujourd'hui, we’ll rejoin Eduardo, Emma, and Neil, who work for a kitchenware retailer. Dernière fois, they discussed content marketing. Aujourd'hui, we’ll hear them talking about search engine optimization and some ways of measuring success. Au cours de leur conversation, ils utilisent de nombreuses collocations anglaises, que nous expliquerons plus tard dans le débriefing.
Questions d'écoute
1. Au début de la conversation, what does Eduardo hope has increased?
2. According to Emma, what have they invested a lot in?
3. What does Neil say about their English site that might not be true about the German version?
Download: Podcast MP3
