Angielski dla sprzedaży | Sprzedaż w języku angielskim | Kapsuła z językiem angielskim biznesowym

BEP 325 – Rozwój biznesowy 1: Nawiązywanie kontaktów z klientami

Angielski biznesowy, Obroty, Towarzyskie / Czerwiec 2, 2018

Witaj zpowrotem w Kapsuła z językiem angielskim biznesowym do dzisiejszej lekcji how to talk with customers in English. Potential customers, to jest.

If you work in sales or business development, a big part of your job is meeting new people in search of new customers. That might include cold-calling, where you phone someone at work or drop by their office. But often this kind of networking takes place at events, like conferences, forums, and pretty much anywhere else you have a lot of people in one place.

At these events, you don’t usually begin a conversation talking about business. Zamiast, you talk about the weather, or sports, or other non-work topics. This is where towarzysko po angielsku and doing business in English are closely connected. You’ve got to break the ice socially before you introduce your company, the work that you do, and other clients. And then you’ve got to lead into talking about the customer’s needs and asking to follow up at a later time. The trick is doing this naturally.

W dzisiejszym oknie dialogowym, usłyszymy Nicka, który pracuje w rozwoju biznesu w firmie doradztwa personalnego. Nick is at a dinner event during a big HR conference. He is seated at a table with Andria. Nick clearly demonstrates how an English sales conversation works, as he identifies Andria as a potential customer.

Pytania do słuchania

1. How does Nick introduce his company?
2. What do Nick’s company and Andria’s company have in common?
3. What does Nick ask to identify a gap in Andria’s HR strategy?

Premium Members: PDF Transcript | Quizzes | PhraseCast | Lesson Module

Download: Podcast MP3

BEP 299 – Sprzedaż w języku angielskim 6: Kontrola posprzedażna

Angielski biznesowy, Obroty / Luty 4, 2017

Witamy ponownie w Business English Pod na dzisiejszą lekcję dotyczącą dalszych kontaktów z klientem po sprzedaż w języku angielskim.

W sprzedaży, Twoja praca nie kończy się, gdy klient zgadza się kupić to, co sprzedajesz. Dobrzy sprzedawcy rozumieją znaczenie dalszych działań, upewnienia się, że klient jest zadowolony, i pomagamy im zrozumieć ich nowy produkt lub usługę. W sumie, zadowoleni klienci nadal są klientami, a sprzedawanie więcej obecnym klientom jest łatwiejsze niż znajdowanie nowych.

Jak dokładnie upewniasz się, że klienci są zadowoleni? Dla jednej rzeczy, być może będziesz musiał ich zapewnić, że to, co im sprzedałeś, jest właściwym rozwiązaniem. Mogą martwić się o jakość lub niezawodność, Twoim zadaniem jest jasno powiedzieć im, że nie mają się czym martwić.

Ale czasami klient ma problem ze swoim produktem, problem, który musisz rozwiązać. W tym przypadku, ważne jest, aby z całą pewnością stwierdzić, że znajdą szybkie rozwiązanie. Oprócz tego rodzaju zmartwień, bardzo pomocne jest, jeśli możesz pokazać klientowi, jak działa jego produkt, używając jasnego języka. Możesz również podać dodatkowe wskazówki, które poprawią ich doświadczenie z produktem. I w końcu, często omawiamy rzeczy, których klient nie powinien robić podczas korzystania z produktu.

W dzisiejszym oknie dialogowym, usłyszymy dalszą rozmowę posprzedażną między Aaronem, Eva, i Dave. Eva jest kierownikiem hotelu z nową kawiarnią, bar, i restauracja. Aaron właśnie sprzedał im lodówki do kawiarni i baru. A Dave jest wykonawcą pracującym przy remoncie hotelu. Aaron rozmawia z Evą i Davem, aby upewnić się, że wszystko poszło dobrze z instalacją lodówek.

Pytania do słuchania

1. What does Aaron promise when Dave points out that there is a “kick plate” missing?
2. Jaką specjalną wskazówką podzielił się Aaron na temat czyszczenia gablot?
3. Jakiego wyrazu używa Aaron, by przestrzec Evę przed zbyt dużym wyważeniem szklanych drzwi?

Premium Members: PDF Transcript | Quizzes | PhraseCast | Lesson Module

Download: Podcast MP3

BEP 298 – Sprzedaż w języku angielskim 5: Radzenie sobie z niepowodzeniami

Angielski biznesowy, Obroty / Styczeń 28, 2017

Welcome back to Business English Pod for today’s lesson on dealing with setbacks near the end of the sales process.

Working in sales can be really tough. Sometimes you put a lot of hard work into the process but still things don’t work out the way you want. You might understand your customer’s needs and propose a great solution. But still, some customers might not see the value of what you’re offering.

W niektórych przypadkach, that means they decide not to buy what you’re selling. W innych, it means they don’t completely accept your price or terms. W każdym razie, you’ll need to be prepared to deal with these kinds of setbacks. W sumie, a good salesperson is not just a good talker, they can adapt and face challenges with confidence.

One part of dealing with setbacks is responding to the bad news with understanding and a positive attitude. Tell the customer you understand their concerns and let them know you’re still interested in doing business in the future. And you should be careful not to use language that shows disappointment or frustration.

If you have to negotiate on the price or terms, you need to proceed carefully. Sometimes you might agree with hesitation, making sure to tell the customer why something might be difficult. And sometimes you’ll need to stay firm, while remaining polite and friendly. It’s also a good idea to know the language we use to offer something, such as little extras that will make the customer happy. I w końcu, at this point in the sales process, you will often have to discuss or make suggestions about the schedule and timelines.

W dzisiejszym oknie dialogowym, we’ll rejoin Aaron, who works in sales for a commercial refrigeration company. Aaron has been trying to sell cooling systems to a hotel undergoing remodeling. He has offered some great solutions and overcome some obstacles, and now he’s about to hear the customer’s decision. Aaron is talking on the phone with Eva, the hotel manager.

Pytania do słuchania

1. How does Aaron respond when he first hears Eva’s decision?
2. What does Aaron emphasize about the deli cases in response to Eva’s concerns about the price?
3. What extra does Aaron offer to Eva to help push her to accept the price?

Premium Members: PDF Transcript | Quizzes | PhraseCast | Lesson Module

Download: Podcast MP3

BEP 288 – Sprzedaż w języku angielskim 4: Radzenie sobie z wątpliwościami

Zaawansowany, Angielski biznesowy, Obroty / Móc 29, 2016

Welcome back to Business English Pod for today’s lesson on dealing with a customer’s doubts about a proposed solution during the sales process.

Customers rarely agree to buy after an initial pitch. Sales typically involves a lot more work than just the initial approach. You need to get to know the customer, understand their needs and offer them good solutions. And somewhere along the way, you’ll have to deal with their questions and doubts. W sumie, people want to be sure they’re making the right choice, and that they’re spending their money wisely. And even when you’ve shown them all the right reasons to buy from you, they might still be on the fence. So what can you do?

Dobrze, there are a few useful techniques that can help you deal with a customer’s doubts. We can ask about reasons, and propose solutions. We can also relieve their fears and anticipate their concerns. I w końcu, we can show them why the other alternatives are not good choices. W dzisiejszej lekcji, we’ll learn how to use these techniques.

W oknie dialogowym, we’ll rejoin Aaron, a salesman at a commercial refrigeration company. He’s been talking with a hotel about providing cooling systems for their restaurant and bar. Aaron has taken the time to get to know his customer, and he’s submitted a proposal that he thinks matches their needs. But now the customer has some doubts. Besides Aaron, you’ll hear Eva, the hotel manager, and William, the contractor who’s renovating the hotel.

Pytania do słuchania

1. What is Aaron’s solution to Eva’s first concern?
2. What other concern of Eva’s is Aaron able to guess?
3. Why does Aaron think that not choosing his solution for the freezer is a bad idea?

Premium Members: Study Notes | Quizzes | PhraseCast | Lesson Module

Download: Podcast MP3

BEP 287 – Sprzedaż w języku angielskim 3: Dopasowywanie rozwiązania do potrzeb

Zaawansowany, Angielski biznesowy, Obroty / Móc 22, 2016

Welcome back to Business English Pod for today’s lesson on matching solutions to customers’ needs during the sales process.

Have you ever been frustrated by a salesperson who tried to sell you something you didn’t need? Tak, we all have! And so if you’re the one doing the selling, remember that a one-size-fits-all approach isn’t likely to work. Zamiast, you need to build a relationship and learn about your customer’s needs. Only then can you provide the right solution.

In our last two lessons on the sales process, we looked at how to make your initial approach i understand the customer’s needs. Tak więc w tej lekcji, we’ll look at the next step in the process: matching a solution to those needs.

There are several techniques we can use to offer a solution to a customer. We can warn them against doing things a certain way. To jest, we can advise them against solutions that don’t match their needs. We can also emphasize cost benefits or quality, and ask hypothetical questions in order to persuade them. I w końcu, once we’ve used these techniques, we can finish by summarizing agreement.

W dzisiejszym oknie dialogowym, we’ll rejoin Aaron, a salesperson with a commercial refrigeration company. He has been talking to customers at a new hotel who need equipment for their bar and restaurant. Aaron has visited the hotel to meet them and talk about their needs. Now Aaron is putting together a proposal, and he calls the hotel manager, Eva, to talk about some of his proposed solutions.

Pytania do słuchania

1. What does Aaron advise Eva against doing at the beginning of their conversation?
2. What point does Aaron emphasize when he recommends the Coil-Pro unit?
3. Pod koniec rozmowy, how does Aaron introduce his summary of their discussion?

Premium Members: Study Notes | Quizzes | PhraseCast | Lesson Module

Download: Podcast MP3