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BEP 325 – Développement des affaires 1: Réseautage avec les clients

Anglais des affaires, Ventes, Socialiser / juin 2, 2018

Bon retour à Business English Pod pour la leçon d'aujourd'hui sur how to talk with customers in English. Potential customers, C'est.

If you work in sales or business development, a big part of your job is meeting new people in search of new customers. That might include cold-calling, where you phone someone at work or drop by their office. But often this kind of networking takes place at events, like conferences, forums, and pretty much anywhere else you have a lot of people in one place.

At these events, you don’t usually begin a conversation talking about business. Au lieu, you talk about the weather, or sports, or other non-work topics. This is where socialiser en anglais and doing business in English are closely connected. You’ve got to break the ice socially before you introduce your company, the work that you do, and other clients. And then you’ve got to lead into talking about the customer’s needs and asking to follow up at a later time. The trick is doing this naturally.

Dans la boîte de dialogue d'aujourd'hui, nous allons entendre Nick, qui travaille dans le développement des affaires pour une société de conseil en RH. Nick is at a dinner event during a big HR conference. He is seated at a table with Andria. Nick clearly demonstrates how an English sales conversation works, as he identifies Andria as a potential customer.

Questions d'écoute

1. How does Nick introduce his company?
2. What do Nick’s company and Andria’s company have in common?
3. What does Nick ask to identify a gap in Andria’s HR strategy?

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BEP 299 – Anglais des ventes 6: Suivi après-vente

Anglais des affaires, Ventes / Février 4, 2017

Bienvenue à nouveau dans le module d'anglais des affaires pour le cours d'aujourd'hui sur le suivi d'un client après un vente en anglais.

En ventes, votre travail ne se termine pas lorsque le client accepte d'acheter ce que vous vendez. Les bons vendeurs comprennent l'importance du suivi, de s'assurer que le client est satisfait, et de les aider à comprendre leur nouveau produit ou service. Après tout, les clients satisfaits continuent d'être des clients, et vendre plus aux clients existants est plus facile que d'en trouver de nouveaux.

Comment vous assurez-vous exactement que les clients sont satisfaits? Pour une chose, vous devrez peut-être les rassurer que ce que vous leur avez vendu est la bonne solution. Ils peuvent s'inquiéter de la qualité ou de la fiabilité, et c'est votre travail de leur dire clairement qu'ils n'ont pas à s'inquiéter.

Mais parfois, un client a un problème avec son produit, un problème que vous devez résoudre. Dans ce cas, il est important de déclarer avec certitude qu’ils disposeront d’une solution rapide. Outre ce genre de soucis, il est très utile de montrer au client comment son produit fonctionne en utilisant un langage clair. Vous pouvez également fournir des conseils supplémentaires qui améliorent leur expérience avec le produit. et enfin, nous discutons souvent de choses que le client ne devrait pas faire lors de l'utilisation du produit.

Dans la boîte de dialogue d'aujourd'hui, nous entendrons une conversation de suivi après-vente entre Aaron, Eva, et Dave. Eva est la gérante d'un hôtel avec un nouveau café, bar, et restaurant. Aaron vient de leur vendre des glacières réfrigérées pour le café et le bar. Et Dave est un entrepreneur travaillant sur les rénovations de l'hôtel. Aaron discute avec Eva et Dave pour s'assurer que tout s'est bien passé avec l'installation des glacières.

Questions d'écoute

1. What does Aaron promise when Dave points out that there is a “kick plate” missing?
2. Quel conseil spécial Aaron partage-t-il sur le nettoyage des vitrines?
3. Quelle expression Aaron utilise-t-il pour avertir Eva de ne pas forcer la porte vitrée trop loin?

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BEP 298 – Anglais des ventes 5: Faire face aux revers

Anglais des affaires, Ventes / Janvier 28, 2017

Welcome back to Business English Pod for today’s lesson on dealing with setbacks near the end of the sales process.

Working in sales can be really tough. Sometimes you put a lot of hard work into the process but still things don’t work out the way you want. You might understand your customer’s needs and propose a great solution. But still, some customers might not see the value of what you’re offering.

Dans certains cas, that means they decide not to buy what you’re selling. Chez les autres, it means they don’t completely accept your price or terms. Quoi qu'il en soit, you’ll need to be prepared to deal with these kinds of setbacks. Après tout, a good salesperson is not just a good talker, they can adapt and face challenges with confidence.

One part of dealing with setbacks is responding to the bad news with understanding and a positive attitude. Tell the customer you understand their concerns and let them know you’re still interested in doing business in the future. And you should be careful not to use language that shows disappointment or frustration.

If you have to negotiate on the price or terms, you need to proceed carefully. Sometimes you might agree with hesitation, making sure to tell the customer why something might be difficult. And sometimes you’ll need to stay firm, while remaining polite and friendly. It’s also a good idea to know the language we use to offer something, such as little extras that will make the customer happy. et enfin, at this point in the sales process, you will often have to discuss or make suggestions about the schedule and timelines.

Dans la boîte de dialogue d'aujourd'hui, we’ll rejoin Aaron, who works in sales for a commercial refrigeration company. Aaron has been trying to sell cooling systems to a hotel undergoing remodeling. He has offered some great solutions and overcome some obstacles, and now he’s about to hear the customer’s decision. Aaron is talking on the phone with Eva, the hotel manager.

Questions d'écoute

1. How does Aaron respond when he first hears Eva’s decision?
2. What does Aaron emphasize about the deli cases in response to Eva’s concerns about the price?
3. What extra does Aaron offer to Eva to help push her to accept the price?

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BEP 288 – Anglais des ventes 4: Faire face aux doutes

Avancé, Anglais des affaires, Ventes / Mai 29, 2016

Welcome back to Business English Pod for today’s lesson on dealing with a customer’s doubts about a proposed solution during the sales process.

Customers rarely agree to buy after an initial pitch. Sales typically involves a lot more work than just the initial approach. You need to get to know the customer, understand their needs and offer them good solutions. And somewhere along the way, you’ll have to deal with their questions and doubts. Après tout, people want to be sure they’re making the right choice, and that they’re spending their money wisely. And even when you’ve shown them all the right reasons to buy from you, they might still be on the fence. So what can you do?

Bien, there are a few useful techniques that can help you deal with a customer’s doubts. We can ask about reasons, and propose solutions. We can also relieve their fears and anticipate their concerns. et enfin, we can show them why the other alternatives are not good choices. Dans la leçon d'aujourd'hui, we’ll learn how to use these techniques.

Dans la boîte de dialogue, we’ll rejoin Aaron, a salesman at a commercial refrigeration company. He’s been talking with a hotel about providing cooling systems for their restaurant and bar. Aaron has taken the time to get to know his customer, and he’s submitted a proposal that he thinks matches their needs. But now the customer has some doubts. Besides Aaron, you’ll hear Eva, the hotel manager, and William, the contractor who’s renovating the hotel.

Questions d'écoute

1. What is Aaron’s solution to Eva’s first concern?
2. What other concern of Eva’s is Aaron able to guess?
3. Why does Aaron think that not choosing his solution for the freezer is a bad idea?

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BEP 287 – Anglais des ventes 3: Adapter une solution aux besoins

Avancé, Anglais des affaires, Ventes / Mai 22, 2016

Welcome back to Business English Pod for today’s lesson on matching solutions to customers’ needs during the sales process.

Have you ever been frustrated by a salesperson who tried to sell you something you didn’t need? Oui, we all have! And so if you’re the one doing the selling, remember that a one-size-fits-all approach isn’t likely to work. Au lieu, you need to build a relationship and learn about your customer’s needs. Only then can you provide the right solution.

In our last two lessons on the sales process, we looked at how to make your initial approach et understand the customer’s needs. Donc dans cette leçon, we’ll look at the next step in the process: matching a solution to those needs.

There are several techniques we can use to offer a solution to a customer. We can warn them against doing things a certain way. C'est, we can advise them against solutions that don’t match their needs. We can also emphasize cost benefits or quality, and ask hypothetical questions in order to persuade them. et enfin, once we’ve used these techniques, we can finish by summarizing agreement.

Dans la boîte de dialogue d'aujourd'hui, we’ll rejoin Aaron, a salesperson with a commercial refrigeration company. He has been talking to customers at a new hotel who need equipment for their bar and restaurant. Aaron has visited the hotel to meet them and talk about their needs. Now Aaron is putting together a proposal, and he calls the hotel manager, Eva, to talk about some of his proposed solutions.

Questions d'écoute

1. What does Aaron advise Eva against doing at the beginning of their conversation?
2. What point does Aaron emphasize when he recommends the Coil-Pro unit?
3. A la fin de la conversation, how does Aaron introduce his summary of their discussion?

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