Video Kelimesi 05: Yasa 2 – Mahkeme davaları

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This is the second in our 3-part Video Vocab series on the law. Today we focus on the vocabulary used to describe the actions and people involved in a court case.

Anahtar kelime:
Court case, Deneme, judge, jury, witness, sanık, innocent, guilty, plea, testify, deliberate, verdict, convict, sentence, fine & prison sentence.

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Video Kelimesi 04: Yasa 1 – Temel Hukuk İngilizcesi Kelime Bilgisi

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Video Vocab'in bu bölümünde hukukla ilgili temel kelimelere bakacağız.. Bu, üç bölümlük bir dizinin ilkidir: Bölüm 1 temel yasal şartları kapsar, Bölüm 2 bir mahkeme davası ve bölümüyle ilgili kelimelere bakacak 3 ticaret hukuku ile ilgili kelimelere bakacak.

Anahtar kelime:
1. Yasa (sivil, adli, sözleşme, Emlak, güven, haksız fiil, anayasal, Yönetim & Uluslararası)
2. Avukat (AmE = Avukat, BrE = Avukat)
3. Savunma
4. Soruşturma
5. Durum

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İş haberleri 09 (Geliştirilmiş M4a) – Reebok Reklam Kampanyası Başlattı

This is an enhanced version of the first intermediate Business English News podcast on Reebok’s new marketing campaign. Now you can view pictures and text related to the article on your computer or video iPod (you should also be able to see the images on most video MP3 players and phones).

To download a set of study notes for this podcast ‘right-clickon this link, select save target and then choose which folder on your computer to save the file to.

PDF Transcript: Study Notes

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İş haberleri 09 – Reebok Reklam Kampanyası Başlattı

Today we’re introducing our first Business English News podcast for intermediate listeners. This will now be a regular show with new episodes each month. Most of the time, we’ll cover a similar topic to the current Advanced Business News podcast but the articles and vocabulary will be simplified to make them more suitable for intermediate learners.

The topic today is marketing and, in particular, Reebok’s new advertising campaign and slogan.

Anahtar kelime:
1. to launchto release a new product
2. Ad campaigna campaign is an organized series of activities and Ad is short for advertising.
3. to motivateto get people interested in something
4. take a swipe at somethingtake a hit at something or to make fun of something.
5. slogana short memorable phrase used to promote a product.
6. strategya plan or approach intended to achieve a major aim or goal.
7. competeto try and win a game or to gain an advantage over somebody.
8. competitorsother companies that Reebok is competing against.
9. purportedlyto claim to do or say something.
10. ties to something – bağlantılar.
11. celebrity endorsera famous person who publicly promotes a product.

This weekend we will also release an enhanced MP4 version of this podcast with text and pictures.

PDF Transcript: Study Notes

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İş haberleri 08 – Ünlüler Pazarlama Çekiciliğini Kaybediyor

Today we have a Business English News story on a recent study by several universities that looks into the ”˜selling poweror influenceof celebrities. Celebrity is another word for famous person, such as a movie or sports star.

The vocabulary we discuss in this podcast expands on the marketing terms we covered in Video Kelimesi 04.

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