Bunda Business English vocabulary lesson, we’re going to look at the marketing mix, which is made up of the four Ps of marketing: product, price, place and promotion. We’ll look at the idea of placement, which is all about a product’s market coverage and how it gets to market through logistics and a company’s distribution channels. The final P is promotion, or advertising, which may involve public relations and marketing campaigns, including in-store promotions.
Bunda Business English vocabulary lesson, we’re going to look at the marketing mix, which is made up of the four Ps of marketing: product, price, place and promotion. First we’ll cover ideas related to the product, which includes differentiation and positioning. A company’s products must also reflect its branding. The second P is price, and we’ll look at ideas such as penetration pricing and loss leaders, as well as price points.
Şirketler SEO kullanıyor, veya arama motoru optimizasyonu, web sayfasının SERP konumunu iyileştirmek için. Bu, bağlantı oluşturma ve sayfa içi optimizasyon gibi etkinlikleri içerir, reklamverenlerin arama motorlarını çekmek için anahtar kelimeler kullandıkları. SEO için kabul edilen yaklaşımlar Beyaz Şapka SEO olarak adlandırılır ve arama motorlarını kandırmaya çalışır Black Hat SEO denir.
Bunda Video Kelimesi ders, İnternet pazarlamasıyla ilgili İngilizce kelimelere bakıyoruz.
İnternet pazarlamasında en yaygın yaklaşımlardan biri PPC'dir, veya tıklama başına ödeme reklamcılığı, içerik ağlarında düzenlenmiş web sitelerinde gösterilen reklamlarla. Reklamlar TBM tarafından satılır, veya tıklama başına maliyet, reklamverenlere, yüksek bir TO olmasını umanlar, veya tıklama oranı. Reklamlar açılış sayfalarına bağlıdır, ziyaretçileri dönüşüm yapmaya teşvik etmek. Etkinliği ölçmek, reklamverenler EBM'yi belirlemek için analiz yazılımı kullanır, veya edinme başına maliyet.
If you’ve ever worked or attended a trade show, you know that there are a lot of people and companies competing for attention. And you can stand there all day having casual conversations with people but never make a solid business connection, let alone sign a deal.
That’s why first you have to separate the good prospects from the bad. Then you have to make a connection with the good prospects and find out what they need. If you can manage that, then you’re on your way to closing a deal. And this is what we’ll be looking at today.
Closing a deal at a trade show requires a few essential steps. You need to show a customer that you are listening to them, build trust, and offer good solutions. Then you will be in a good position to ask the person to buy. These are all ideas that we’ll hear in today’s dialog.
We are going to rejoin Jenny, who works for a packing company called D-Pack. She is talking with Andrew, whose company is looking for a redesign of their packaging. Jenny has assessed Andrew’s needs and now wants to make a deal.
Dinleme Soruları
1. What concerns does Andrew have? 2. What solution does Jenny offer? 3. What is Andrew’s final decision?
