BEP 138 – Yelken Deyimler: Şirket performansı (1)

Bu İş İngilizcesi Pod bölümünde, we’re going to look at how iş deyimleri related to ships and sailing can be used to describe company performance.

The image of a ship is a powerful one in business. The ship is like a companya huge entity that must be steered toward success, maintained properly, and carefully guided away from dangers like storms and rocks. Employees are often seen as a crew of sailors, a group that must work together as a team. So sailing idioms frequently appear when we discuss business in English.

Today’s episode starts a two-part series on sailing idioms. Lakisha and Warren are two colleagues discussing the decline of Trussock’s, an engineering firm that has been faltering since a new CEO took over.

Dinleme Soruları

1) What are the major differences between Trussock’s old CEO and the new CEO?
2) What do Lakisha and Warren think will help change the situation at Trussock’s?

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BEP 74 – İngilizce deyimler: İş Savaştır (2)

This is the second in a two-part Business English Pod series on English idioms related to war.

Everywhere you look in business, you will find the language of war: We often thinkand talkabout business competition in terms of attacking and defending, gaining and losing ground.

During the first business ESL podcast in this series, we studied many such war and military related idioms. We learned the meaning oftaking flak,” “reinforcing one’s position,” “laying low,” “making a moveand many others. Bu podcast'te, we will continue exploring useful war idioms.

The dialog picks up where we left off at the Luminex management meeting. Jane has just explained that they need to thinkstrategically.He explains that this meanslaying low,” by which he means waiting to take action until the economy improves.

Dinledikçe, pay attention to the war idioms Jane and her colleagues use. You may not understand them the first time. After you hear the debrief, go back and listen again, then things should be much clearer.

Dinleme Soruları

1) What does Jane mean when she says their competitor, Meyers, is its own worst enemy?
2) The speakers describe their new strategy as anambushthat willsurroundMeyers. Why do they say this? What is the strategy?

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BEP 73 – İngilizce deyimler: İş Savaştır (1)

Business and war. War and business. It’s no accident that many business strategies and management techniques were first developed in the military. Actually, it’s quite natural that we think about business competition in terms of war. Companies fight each other for market share. We strategize about how to win the battle. You try to attack my market position, and I defend it. Business is full of such war idioms. Though it’s not the only way we think about business, it is certainly the main way we talk about it. Therefore, to communicate effectively in a business environment, we need to learn these war idioms.

Bugünün iletişim kutusunda, the management at Luminex, a producer of LCD TVs, is discussing how to respond to a attack on their market position by a competitor, Meyers. Traditionally, Meyers has been strong in the premium (high value) market and Luminex has been strong in the mid-range market. Recently, ancak, Meyers has tried to take mid-range market share from Luminex.

Pay attention to the war idioms that the meeting participants use as you listen. Don’t worry if they don’t make sense to you the first time you listen. After you’ve heard the idioms explained in the debrief, go back and listen again, and the dialog should be much clearer.

Dinleme Soruları

1) The first two speakers talk aboutalways being on the defensive” ve “taking way too much flak.What do they mean and what do they propose doing?
2) How does Jane’s point of view differ from the first two speakers?

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BEP 61 – İş Toplantısında Amerikan Spor Deyimleri

This is the first in a series of Business English Practice Pods that review and extend the language that is covered in the regular podcast. Practice pod dialogs will revise key language but in different situations. Ayrıca, they give you more opportunities to practice what you’ve learned.

We’ll hear several idioms from Spor Deyimleri 1 (BEP 57) ve 2 (BEP 58) being used in a new context in today’s dialog:

to play ball
to stall for time
to keep/have one’s eye on the ball
to step up to the plate

We’ll see how these idioms are useful in a different context, a business meeting. After the dialog, we’ll hear some further example phrases and then have a chance to practice using these idioms. Jen, Ken and Ryan of Ambient are in a marketing meeting discussing Accent’s recent buyout of Telstar.

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BEP 58 – Su Soğutucu Chitchat: Spor Deyimleri (2)

Spor Deyimleri 2, gayri resmi konuşma veya küçük konuşmaya odaklanan bir dizinin parçası – su soğutucu chitchat. Son kez kaldığımız yerde devam ediyoruz BEP 57. Jan ve Jen, büyük Amerikan telekomünikasyon şirketi Ambient çalışanları, sektördeki son olaylar hakkında sohbet ediyorlar: Aksan, bir Avrupa telekom şirketi, TelStar'ı devraldı, Ortamın Amerikalı rakiplerinden biri.

Son kez, Jen, TelStar'ın top oynamaya karar verdiğine nasıl şaşırdığını tartışmıştı, bu işbirliği, Accent ile çünkü hissedarlar “zaman ayırmak,” veya geciktirmek, Aylarca. Jan nasıl tepki veriyor?

Dinleme Soruları

1) McConnel kimdir ve Jan ve Jen onu ne düşünür??
2) Jen ve Jan, Accent’in Amerikan pazarındaki geleceği hakkında ne diyor?

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